Heading to IKEA tomorrow? Wear your hiking boots…


Advertise with us

If you’re planning on buying a Billy Bookcase or a Klippan sofa, wear some comfortable shoes.

Read this article for free:


Already have an account? Log in here »

To continue reading, please subscribe with this special offer:

All-Access Digital Subscription

$1.50 for 150 days*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*Pay $1.50 for the first 22 weeks of your subscription. After 22 weeks, price increases to the regular rate of $19.00 per month. GST will be added to each payment. Subscription can be cancelled after the first 22 weeks.

Hey there, time traveller!
This article was published 27/11/2012 (3552 days ago), so information in it may no longer be current.

If you’re planning on buying a Billy Bookcase or a Klippan sofa, wear some comfortable shoes.

That’s because when you go to IKEA, which officially opens its doors Wednesday morning at 9 a.m., you’ve got a bit of a trek ahead of you.

The Swedish furniture giant’s stores are a bit of a maze but they’re designed to take you through more than 50 display rooms, including two entire display homes, before you pick items off the shelf and put them in your shopping cart.

Tyler Walsh / winnipeg Free press IKEA’s Alicia Zoffranieri and the Free Press' Geoff Kirbyson measure the walk through the massive new store.

The entrance-to-exit path, the company says, is 1.3 km. It’s not that we don’t trust the IKEA – in fact, it’s regularly voted among the world’s most-trusted brands – but we like to measure things. We are, after all, investigative journalists.

So, we bought a measuring wheel and set off with IKEA’s Alicia Zoffranieri to see if the company was telling the truth.

Is IKEA still trustworthy? Check out our video.


Report Error Submit a Tip


Advertise With Us