June 25, 2019

Winnipeg
16° C, Partly cloudy

Full Forecast

Advertisement

Advertise With Us

Name game begins in earnest

Jets? Falcons? We'll know soon, says True North

Hey there, time traveller!
This article was published 31/5/2011 (2946 days ago), so information in it may no longer be current.

WINNIPEG -- Winnipeg’s ‘new’ National Hockey League franchise hasn’t officially been christened yet, but the unveiling of the name of the team will be coming ASAP.

Jets? Moose? Falcons? Prairie Dogs?

David Thomson said "I think the Jets is a fine name. It's something we'll have to think hard about and quickly."

“I don’t think anything is off the table yet,” said Jim Ludlow, the President and CEO of True North Sports and Entertainment. “Many things are possible and we have had lots of brand discussions internally in our marketplace and with the National Hockey League. I can tell you but that name issue has to come off the table in relatively short order.”

Get the full story.
No credit card required. Cancel anytime.

Join free for 30 days

After that, pay as little as $0.99 per month for the best local news coverage in Manitoba.

 

Already a subscriber?

Log in

Keep reading free:

I agree to the Terms and Conditions, Cookie and Privacy Policies, and CASL agreement.

 

Already have an account?

Log in here »

Subscribers Log in below to continue reading,
not a subscriber? Create an account to start a 30 day free trial.

Log in Create your account

Your free trial has come to an end.

We hope you have enjoyed your trial! To continue reading, we recommend our Read Now Pay Later membership. Simply add a form of payment and pay only 27¢ per article.

For unlimited access to the best local, national, and international news and much more, try an All Access Digital subscription:

Thank you for supporting the journalism that our community needs!

Your free trial has come to an end.

We hope you have enjoyed your trial! To continue reading, we recommend our Read Now Pay Later membership. Simply add a form of payment and pay only 27¢ per article.

For unlimited access to the best local, national, and international news and much more, try an All Access Digital subscription:

Thank you for supporting the journalism that our community needs!

We hope you have enjoyed your free trial!

To continue reading, select a plan below:

All Access Digital

Introductory pricing*

99¢

per month

  • Unlimited online reading and commenting
  • Daily newspaper replica e-Edition
  • News Break - our award-winning iOS app
  • Exclusive perks & discounts
Continue

Read Now Pay Later

Pay

27¢

per article

  • Commitment-free
  • Cancel anytime
  • Only pay for what you read
  • Refunds available
Continue

*Introductory pricing schedule for 12 month: $0.99/month plus tax for first 3 months, $5.99/month for months 4 - 6, $10.99/month for months 7 - 9, $13.99/month for months 10 - 12. Standard All Access Digital rate of $16.99/month begins after first year.

We hope you have enjoyed your free trial!

To continue reading, select a plan below:

Read Now Pay Later

Pay

27¢

per article

  • Commitment-free
  • Cancel anytime
  • Only pay for what you read
  • Refunds available
Continue

All Access Digital

Introductory pricing*

99¢

per month

  • Unlimited online reading and commenting
  • Daily newspaper replica e-Edition
  • News Break - our award-winning iOS app
  • Exclusive perks & discounts
Continue

Mon to Sat Delivery

Pay

$34.36

per month

  • Includes all benefits of All Access Digital
  • 6-day delivery of our award-winning newspaper
Continue

*Introductory pricing schedule for 12 month: $0.99/month plus tax for first 3 months, $5.99/month for months 4 - 6, $10.99/month for months 7 - 9, $13.99/month for months 10 - 12. Standard All Access Digital rate of $16.99/month begins after first year.

We hope you have enjoyed your free trial!

To continue reading, select a plan below:

All Access Digital

Introductory pricing*

99¢

per month

  • Unlimited online reading and commenting
  • Daily newspaper replica e-Edition
  • News Break - our award-winning iOS app
  • Exclusive perks & discounts
Continue

Read Now Pay Later

Pay

27¢

per article

  • Commitment-free
  • Cancel anytime
  • Only pay for what you read
  • Refunds available
Continue

*Introductory pricing schedule for 12 month: $0.99/month plus tax for first 3 months, $5.99/month for months 4 - 6, $10.99/month for months 7 - 9, $13.99/month for months 10 - 12. Standard All Access Digital rate of $16.99/month begins after first year.

We hope you have enjoyed your free trial!

To continue reading, select a plan below:

Read Now Pay Later

Pay

27¢

per article

  • Commitment-free
  • Cancel anytime
  • Only pay for what you read
  • Refunds available
Continue

All Access Digital

Introductory pricing*

99¢

per month

  • Unlimited online reading and commenting
  • Daily newspaper replica e-Edition
  • News Break - our award-winning iOS app
  • Exclusive perks & discounts
Continue

*Introductory pricing schedule for 12 month: $0.99/month plus tax for first 3 months, $5.99/month for months 4 - 6, $10.99/month for months 7 - 9, $13.99/month for months 10 - 12. Standard All Access Digital rate of $16.99/month begins after first year.

Hey there, time traveller!
This article was published 31/5/2011 (2946 days ago), so information in it may no longer be current.

WINNIPEG — Winnipeg’s ‘new’ National Hockey League franchise hasn’t officially been christened yet, but the unveiling of the name of the team will be coming ASAP.

Jets? Moose? Falcons? Prairie Dogs?

David Thomson said "I think the Jets is a fine name. It's something we'll have to think hard about and quickly."

 "I don’t think anything is off the table yet," said Jim Ludlow, the President and CEO of True North Sports and Entertainment. "Many things are possible and we have had lots of brand discussions internally in our marketplace and with the National Hockey League. I can tell you but that name issue has to come off the table in relatively short order."

Ludlow did indicate the ‘Moose’ name — which has been the organization’s moniker in both the IHL and AHL – will remain in the TNSE family, whether that means with the NHL here or with another Canadian city where the farm club is relocated and will serve as the feeder for the big-league team in town.

"I can tell you this organization has spent a lot of time developing traction within the community and building that brand," said Ludlow. "We’ve always been passionate about our Moose brand and inside this family of companies that brand will run somewhere... whether that remains with the AHL affiliate or with the National Hockey League, we just don’t have any expectation of losing that brand."

Asked to comment on the thousands of fans who are pleading for a return of the ‘Jets’, Ludlow added:

"It’s passion. And it’s an important underpinning of what you see in this community. That’s one of many variables you need to consider in your brand and brand development."

Ed.tait@freepress.mb.ca

Advertisement

Advertise With Us

You can comment on most stories on The Winnipeg Free Press website. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or digital subscriber to join the conversation and give your feedback.

Have Your Say

Have Your Say

Comments are open to The Winnipeg Free Press print or digital subscribers only. why?

Have Your Say

Comments are open to The Winnipeg Free Press Subscribers only. why?

By submitting your comment, you agree to abide by our Community Standards and Moderation Policy. These guidelines were revised effective February 27, 2019. Have a question about our comment forum? Check our frequently asked questions.

Advertisement

Advertise With Us