July 13, 2020

20° C, Partly cloudy

Full Forecast

Close this


Advertise With Us

Winnipeg Jets unveil air force-inspired logo

Hey there, time traveller!
This article was published 22/7/2011 (3279 days ago), so information in it may no longer be current.

The Winnipeg Jets unveiled their new logo Friday afternoon.


The Winnipeg Jets unveiled their new logo Friday afternoon.

WINNIPEG — The new Winnipeg Jets no longer need the NHL’s logo for any team visuals. They have their own.

The team unveiled its new logos this afternoon, a traditional-looking primary insignia of a silver fighter jet viewed from the sky-to-ground angle overtop a red maple leaf.

The Jets' new marks and wordmarks.


The Jets' new marks and wordmarks.

The images are surrounded by a blue and thin-silver circle. The team said the main logo has been inspired by the Royal Canadian Air Force and was designed in conjunction with the NHL and Reebok.

The team’s website now proclaims the Jets as "Fuelled by Passion," and the entire website design has been modified to included what are clearly going to be the organization’s new colours, shades of a military blue and silver.

"True North Sports & Entertainment felt it was important for the new Winnipeg Jets to develop a strong new identity," Mark Chipman, chairman and governor of True North said in a statement today.

"We felt it was important to authenticate the name Jets and we believe the new logo does that through its connection to our country’s remarkable Air Force heritage, including the rich history and relationship that our city and province have enjoyed with the Canadian Forces."

This new Jets logo is a distinct departure from all the former Winnipeg Jets logos of the WHA and earlier NHL eras.

The team also unveiled two secondary logos on its website this afternoon, a Winnipeg Jets banner over top of a meshing of captain’s wings and crossed hockey sticks. A red maple leaf separates the banners of "Winnipeg" and "Jets."

The other logo is simply a small "Winnipeg" above a stylized "Jets" in script, also sporting that traditional red maple leaf.

Jets merchandise with the old team logo is seen in a file photo.


Jets merchandise with the old team logo is seen in a file photo.

The team, the former Atlanta Thrashers which were sold to True North on May 31, has been using the NHL shield on its web site and in numerous other promotional materials. It even used the NHL logo and sweaters at the entry draft in June.

The team’s in-game look, including jerseys, will not be revealed for a few more weeks.

With their logo announcement, the Jets said that gear such as hats, T-shirts and other items are available immediately at the team’s new "Jets Gear" store (formerly the Moose Off The Rack store) at the MTS Centre.

Fans seemed to be on board right away: within an hour of the announcement, people were lined up around the corner at the MTS Centre's Jets Gear store.

The store is open until 10 p.m. tonight and will be open on the weekend between 10-6 on Saturday and noon to 5 p.m. on Sunday.

New Jets forward Eric Fehr will be at the store signing autographs Saturday from noon to 1 p.m.



Advertise With Us

-P96xavpg.js"> -P96xavpg.js">

Your support has enabled us to provide free access to stories about COVID-19 because we believe everyone deserves trusted and critical information during the pandemic.

Our readership has contributed additional funding to give Free Press online subscriptions to those that can’t afford one in these extraordinary times — giving new readers the opportunity to see beyond the headlines and connect with other stories about their community.

To those who have made donations, thank you.

To those able to give and share our journalism with others, please Pay it Forward.

The Free Press has shared COVID-19 stories free of charge because we believe everyone deserves access to trusted and critical information during the pandemic.

While we stand by this decision, it has undoubtedly affected our bottom line.

After nearly 150 years of reporting on our city, we don’t want to stop any time soon. With your support, we’ll be able to forge ahead with our journalistic mission.

If you believe in an independent, transparent, and democratic press, please consider subscribing today.

We understand that some readers cannot afford a subscription during these difficult times and invite them to apply for a free digital subscription through our Pay it Forward program.


Updated on Friday, July 22, 2011 at 4:08 PM CDT: Adds logo, details.

4:41 PM: Adds video.

4:49 PM: Updated

The Free Press will close this commenting platform at noon on July 14.

We want to thank those who have shared their views over the years as part of this reader engagement initiative.

In the coming weeks, the Free Press will announce new opportunities for readers to share their thoughts and to engage with our staff and each other.

You can comment on most stories on The Winnipeg Free Press website. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or digital subscriber to join the conversation and give your feedback.

Have Your Say

Have Your Say

Comments are open to The Winnipeg Free Press print or digital subscribers only. why?

Have Your Say

Comments are open to The Winnipeg Free Press Subscribers only. why?

By submitting your comment, you agree to abide by our Community Standards and Moderation Policy. These guidelines were revised effective February 27, 2019. Have a question about our comment forum? Check our frequently asked questions.


Advertise With Us