Hey there, time traveller!
This article was published 21/1/2009 (4147 days ago), so information in it may no longer be current.
Sephora, the France-based chain of beauty stores with more than 750 locations in 21 countries, has signed a lease to take over the 6,000-square-foot space at Polo Park Shopping Centre recently vacated by Tommy Hilfiger.
Marie Marchives, vice-president of Sephora Canada, said its May opening in Winnipeg is part of a countrywide expansion that will take the company from 12 stores today to 50 in a few years.
"I visited Winnipeg last year and I didn't see anything that looks like us. I think it's a good city for Sephora," she said.
Marchives, who moved from France two years ago to oversee the Canadian expansion, said half of its cosmetics, makeup and fragrances are exclusive to Sephora and can't be found at any other retailer. She said the company targets both men and women throughout the entire life cycle.
"Our clients start at 15 years old up to 70. We're not a destination only for 30-year-old clients," she said.
Marchives said the complete absence of counters in Sephora stores makes it easier for customers, particularly ill-at-ease men, to shop.
"That's so the client can try everything. It's freedom. They can play with the product, try them and test them," she said.
Even though the store won't open for four months, Marchives said she plans to have a store manager hired by the end of the week and 25 employees in short order after that.
"We'll give them more than two months of training. We'll train them in every single brand, product and in client service," she said.
Deborah Green, general manager of Polo Park Shopping Centre, said Sephora will complement recent arrivals to the city's largest mall, such as Lululemon Athletica, Quiksilver, Town Shoes and Lucky Brand Jeans.
"I think they'll have a citywide draw, probably provincewide. We're very excited to have them," she said.
Robert Warren, I.H. Asper executive director for entrepreneurship at the University of Manitoba, agreed. He said Sephora is a good fit for Polo Park because it's higher-end, fashion-oriented and with a good reputation. He said news of its arrival is a nice counter to the non-stop doom and gloom media coverage of the economy.
Warren said Sephora will also fill something of a void in Winnipeg as the city is underserved in the cosmetics sector.
"There's much more emphasis on targeting different ethnic groups (in cosmetics) today and Winnipeg is very ethnically diverse," he said.
Warren said cosmetics for men is the up-and-coming market, but both sexes have increased the amount of money spent on moisturizers, colognes and perfumes in recent years.
"We're spending much more time looking good these days," he said.
Your support has enabled us to provide free access to stories about COVID-19 because we believe everyone deserves trusted and critical information during the pandemic.
Our readership has contributed additional funding to give Free Press online subscriptions to those that can’t afford one in these extraordinary times — giving new readers the opportunity to see beyond the headlines and connect with other stories about their community.
To those who have made donations, thank you.
To those able to give and share our journalism with others, please Pay it Forward.
The Free Press has shared COVID-19 stories free of charge because we believe everyone deserves access to trusted and critical information during the pandemic.
While we stand by this decision, it has undoubtedly affected our bottom line.
After nearly 150 years of reporting on our city, we don’t want to stop any time soon. With your support, we’ll be able to forge ahead with our journalistic mission.
If you believe in an independent, transparent, and democratic press, please consider subscribing today.
We understand that some readers cannot afford a subscription during these difficult times and invite them to apply for a free digital subscription through our Pay it Forward program.