WestJet scraps seat sales, reduces everyday prices
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This article was published 18/06/2010 (4547 days ago), so information in it may no longer be current.
CALGARY — WestJet Airlines Ltd. has adopted a new pricing strategy of getting rid of seat sales in favour of offering everyday low prices and chopping up to a quarter off its highest fares.
“Feedback from our guests shows that they are frustrated at the unpredictability of fares with seat sales only available up to a few months in advance,” said Hugh Dunleavy, WestJet’s vice-president of strategy and planning.
“As part of this new strategy, fares at the higher end of the spectrum will be reduced.
“For those guests who, for one reason or another, have to travel at the last minute or at peak travel times like Christmas, we’ve significantly reduced those fares to make them more affordable.”
WestJet said the new fare structure comes into effect immediately.
Calgary-based WestJet is the second-largest carrier in the country next to Air Canada.
The reduction in higher priced fares is seen as a plan to attract more business travellers, a key component of chief executive officer Gregg Saretsky’s strategy to grow the company.
— Canwest News Service