Arts & Life
Canstar Community News
Hey there, time traveller!
This article was published 25/3/2009 (4155 days ago), so information in it may no longer be current.
The Winnipeg Free Press had the highest combined readership of any major city in Canada in 2008, according to new industry figures released today.
The 2008 Newspaper Audience Databank (NADbank) report shows 70 per cent of adults in Winnipeg, or 391,900 people, read the printed or online versions of the Free Press each week in 2008.
The Calgary Herald and the Edmonton Journal were a distant second and third, with 58 per cent and 57 per cent respectively.
The Free Press’s local competitor, the Winnipeg Sun, had a weekly readership rate of 43 per cent.
The survey also found the Free Press’s weekly share of online newspaper readership grew by 30 per cent last year, climbing to 14 per cent of all adult Winnipeggers from 11 per cent a year earlier.
The Sun’s share of local adult online newspaper readership was seven per cent.
NADbank is an independent research organization whose members include daily newspapers, advertising agencies, media companies an advertisers. It’s annual survey is conducted by telephone using scientifically selected audience samples to determine data on total readership, as opposed to just sales of copies.
The Winnipeg Free Press invites you to share your opinion on this story in a letter to the editor. A selection of letters to the editor are published daily.
Letters must include the writer’s full name, address, and a daytime phone number. Letters are edited for length and clarity.