Hey there, time traveller!
This article was published 6/1/2016 (2152 days ago), so information in it may no longer be current.
Doug and Andrew MacIver have their senses of humour to thank for their notoriety around town, but they're dead serious about their expansion plans.
The co-owners of Ride Time -- and self-proclaimed "Brothers of Bargains" in their TV commercials -- are planning to move into their new $5-million location in April, which they hope will propel their used-car business to further growth both in Winnipeg and outside of the province.
The 15,000-square-foot facility, which is being built adjacent to one of their current locations near the intersection of Route 90 and Selkirk Avenue, will double their service capacity to eight bays from four. Currently, they recondition vehicles at their Pembina Highway location.
'The TV spots have definitely allowed us to get our faces out there. People recognize us now when we're out'
"We spend quite a bit of time driving cars back and forth. It's a logistical nightmare," said Doug MacIver. "We've been busting at the seams as we continue to grow. We knew we needed a central hub."
His younger brother said the expanded capacity will make their operations more efficient, and it should translate into more vehicles being driven off their lots. Last year, Ride Time sold 960 cars and trucks, more than double the 413 it moved in 2010.
"The way the world is going in terms of selling, your competitive advantage is how quickly you can recondition a car and have it ready for sale," Andrew MacIver said.
They're also planning on adding a state-of-the-art photo booth in the new building so they can put better vehicle pictures online in a more timely fashion. They're also developing a new website which they hope will push their sales internationally.
Once the new location opens, the adjoining building will be demolished to make room to park vehicles and the Pembina location will be closed.
But that doesn't mean the brothers are looking to shrink their way to success.
"We'd like to open up some satellite locations in a year or two. We've been working on perfecting our processes here, and we feel we're going to have a great footprint to move our operations into other cities," Andrew MacIver said.
Doug MacIver said there's no doubt Ride Time's humorous television commercials have played a significant role in the company's growth and building trust with potential customers over the past few years.
"The TV spots have definitely allowed us to get our faces out there. People recognize us now when we're out," he said.
"When most consumers go online (to research a car) and find one, they'll say, 'This looks pretty good. Who's selling it? Oh, it's Ride Time. I know those guys.' If they've never heard of you before, they might not buy from you. People buy cars from people they like, know and trust."
Ride Time's YouTube channel, which features commercials and a variety of other videos, has more than three million views. The brothers know the extra attention with customers means competitors are watching their every move.
"We used to joke that we were the best-kept secret in town. Now we have pretty large targets on our backs," Doug MacIver said.