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This article was published 9/7/2016 (1538 days ago), so information in it may no longer be current.
Charlie Brown was never particulary pleased when he found rocks at the bottom of his trick-or-treat bag.
But Winnipeggers and even a few A-list celebrities are scooping up Kiera Fogg’s products faster than she can produce them.
Little Box of Rocks sells small bouquets of crystals. They’re arranged in a keepsake box, and each collection features a theme like good luck, friendship, romance or strength.
"It’s sort of like a vase of flowers," said Fogg. "When I have a bowl of crystals or a big geode sitting in an area of my house, it just makes me happy to look at."
Fogg started the company last fall and was immediately met with widespread popularity after Cameron Diaz and Gwyneth Paltrow included her products in their gift guides. The celebrity endorsements made sales go "through the roof" said Fogg. "I could hardly keep up. I was sitting at my computer one day and the orders started coming in one after the other and I thought, ‘What the heck is going on?’"
Fogg said she’s been fascinated with crystals since she was a little girl; spending her summers camping in Northern Ontario. She started collecting them in her 20s and became "a little bit obsessed with them," she said. "I had them all over my house in different areas. I just really liked them. I liked the way they made me feel and I like looking at them."
She said crystals are believed to have medicinal properties, but for Little Box of Rocks, it’s more about the intention of the sender. "For me, personally, the impact is really the intention. For me, when I see a crystal that represents good luck or love or something, it just makes me think of that," she said.
"The emails that we get from recipients, they’re so inspired and they’re so touched by receiving these crystals. And it’s not really the crystals themselves, it’s the intent of the sender and the fact that they were thought of. It’s just a thoughtful gesture. I think that’s where the crystals have the real power — to inspire us."
Fogg said she was filming an episode of Dragons’ Den in Toronto last month which will feature a new Little Box of Rocks product that will be available this fall. "It will be a different product. It’s not a box of rocks, it’s something that can be added to the bouquet," said Fogg. She said they’ve had requests for customized boxes and she hopes the new product will address that.
"I knew it was either going to completely flop and people were going to think I was crazy for selling rocks, or it would be brilliant and it would take off - and that’s exactly what happened."
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