Hey there, time traveller!
This article was published 26/2/2009 (4541 days ago), so information in it may no longer be current.
BABYLOLLY.COM is a new Internet-based, "invite-only" network that's been described by its founders as "a Facebook for babies and toddlers". Part online babybook and part social network, Babylolly.com enables parents to share important moments in their baby's life with friends and family members anywhere in the world by posting pictures, videos, and baby journals on the website. Only those who have been personally invited by the parents can access their content. And not only can they view what's on there, they can upload their own pictures, videos or journal entries.
The Eureka Moment
Babylolly.com was born out of frustration on the part of former Winnipegger Colleen Geske, who has been living in Amsterdam for the last five years and was finding it increasingly difficult to stay abreast of developments with her many baby-rearing friends and relatives. "I was losing touch with them at a very important time in their life," she said in an interview. "They were sending out e-mails with photos attached and they were kind of impersonal and they were crashing people's e-mails. So I thought, 'There's got to be a better way.'" So about 18 months ago, the on-line marketing consultant came up with the idea of creating a Facebook-style network dedicated to babies. From there, she recruited her husband, Moses Faleafaga, her brother Kyle Geske and his friend and business partner, Andrew Burton, to help create the network.
Colleen, a University of Manitoba commerce grad, and German-born Moses, who has a master's degree in business administration, are the content creators for the network. Kyle and Burton are Winnipeg-based web-design specialists, so they handle the technical stuff. Moses also prepared the business plan, set up the company, and oversees day-to-day operations. Or in Colleen's words, "All the serious kind of stuff!"
The network has only been officially up and running for about two months. Colleen said they hope to have 1,000 sign-ups within the next few weeks, which will be an important milestone. "It's working great. There are a lot of new people coming (on board) every day."
The four partners are looking for additional partners with money to invest in the business. Colleen said they'd like to begin marketing the network more aggressively and add features to the website. But they need to hire some workers to accomplish those things. Although membership in the network is free, the partners are looking at other ways to generate income. That could include selling online advertisements, adding features or functions they could charge a fee for -- such as extra storage space -- and selling baby-related products on the network. "We would definitely like to cover off our operating costs," Kyle said.
-- Murray McNeill