November 16, 2018

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Winnipeg teams up with Google

EDW jumps on free program in bidto enhance online tourism marketing

View of the Canadian Museum For Human Rights at dusk. Economic Development Winnipeg through Tourism Winnipeg, has entered into a partnership with Google that will allow it to tailor the imaging and messages that people who search Winnipeg on Google will experience.

RUTH BONNEVILLE / WINNIPEG FREE PRESS FILES

View of the Canadian Museum For Human Rights at dusk. Economic Development Winnipeg through Tourism Winnipeg, has entered into a partnership with Google that will allow it to tailor the imaging and messages that people who search Winnipeg on Google will experience.

Manitoba’s recent inclusion in Lonely Planet’s list as one of the top 10 regional travel destinations for 2019 has fuelled further efforts when it comes to marketing the city and province.

Economic Development Winnipeg (EDW), through Tourism Winnipeg, has entered into a partnership with Google that will allow it to tailor the imaging and messages that people who search Winnipeg on Google will experience.

Dayna Spiring, the CEO of Economic Development Winnipeg, said it is the kind of relationship many cities in the world have with Google... but many cities do not.

“We want to be seen as a world-class city and we have to behave like one,” she said. “We are always looking for best-in-class marketing practices.”

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Manitoba’s recent inclusion in Lonely Planet’s list as one of the top 10 regional travel destinations for 2019 has fuelled further efforts when it comes to marketing the city and province.

Economic Development Winnipeg (EDW), through Tourism Winnipeg, has entered into a partnership with Google that will allow it to tailor the imaging and messages that people who search Winnipeg on Google will experience.

Dayna Spiring, the CEO of Economic Development Winnipeg, said it is the kind of relationship many cities in the world have with Google... but many cities do not.

"We want to be seen as a world-class city and we have to behave like one," she said. "We are always looking for best-in-class marketing practices."

Supplied</p><p>Economic Development Winnipeg, through Tourism Winnipeg, has entered into a partnership with Google that will allow it to tailor the imaging and messages that people who search Winnipeg on Google will experience.</p>

Supplied

Economic Development Winnipeg, through Tourism Winnipeg, has entered into a partnership with Google that will allow it to tailor the imaging and messages that people who search Winnipeg on Google will experience.

Since most people use Google to research just about anything, the partnership allows EDW to provide Google with the most pertinent, most timely and most attractive images and details about the city to be displayed automatically during all sorts of searches and throughout Google’s platforms.

The content related to this new partnership can already be seen on the right hand side of the Google search page after entering the search term, "Winnipeg".

Broadcasting and sharing more of EDW’s content through Google’s channels will provide visitors information about the city, upcoming events, great restaurants, iconic attractions and local businesses.

"This partnership allows us to make sure Google has the best information about the city," she said.

And that information — including images, videos and 360-degree tours, will be used across all the Google platforms, including Google Maps.

MIKAELA MACKENZIE / WINNIPEG FREE PRESS FILES</p><p>‘We want to be seen as a world-class city and we have to behave like one,’ said Economic Development Winnipeg CEO Dayna Spiring.</p></p>

MIKAELA MACKENZIE / WINNIPEG FREE PRESS FILES

‘We want to be seen as a world-class city and we have to behave like one,’ said Economic Development Winnipeg CEO Dayna Spiring.

It will also allow EDW to update local companies’ information and images that display in Google searches and maps.

The fact that Google will have its own access to information about Winnipeg, supplied by EDW, does not mean EDW will stop maintaining its own website, but, as Cody Chomiak, director of marketing for Tourism Winnipeg, said.

"People aren’t just going to websites anymore, they’re looking at a variety of sources. Google is one of the world’s biggest influencers in the tourism industry, and we’re excited to be able to house more of our content on their platform."

Google invited Winnipeg to become part of this program, called Destination Marketing Organization Partnership. There is no financial cost to participate, but Google now has the information at its own disposal that it can use.

martin.cash@freepress.mb.ca

Martin Cash

Martin Cash
Reporter

Martin Cash has been writing a column and business news at the Free Press since 1989. Over those years he’s written through a number of business cycles and the rise and fall (and rise) in fortunes of many local businesses.

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History

Updated on Thursday, November 8, 2018 at 2:56 PM CST: Updates images.

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