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This article was published 30/1/2011 (3960 days ago), so information in it may no longer be current.
TORONTO -- Audiences may one day see Marilyn Monroe back on the big screen starring in new roles.
It's a real possibility as technology evolves, says Toronto businessman Jamie Salter, who recently bought the rights to the image of the late 1950s Hollywood icon.
"We're pretty comfortable that Marilyn Monroe, in the next couple of years, will be in a real feature film and be playing a part,'' Salter said. "I don't know if it's a '007' movie or if it's action or it's drama or what type of movie it's going to be, but she's going to be an actress that the director chooses, no different than Kate Hudson or Meryl Streep.''
Salter's New York-based brand development and licensing company, Authentic Brands Group, announced two weeks ago it made the Monroe deal in conjunction with NECA, a global media and entertainment company.
Salter wouldn't disclose a purchase price for Monroe's name and likeness, but published reports say it was nearly $50 million.
"What I can tell you is we're extremely happy with our purchase and we think it's one of the better deals we've done over the last 20 years,'' said the chairman and CEO, who splits his time between Toronto and New York.
Monroe was found dead of an overdose in her Los Angeles home in 1962 at age 36.
-- The Canadian Press