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No fashion plate, but a template

Norrie a model of gently persuasive political passions

Hey there, time traveller!
This article was published 6/7/2012 (2958 days ago), so information in it may no longer be current.

Proclaiming Donald Street Heart Drive in 1980.

JIM WILEY / WINNIPEG FREE PRESS ARCHIVES Proclaiming Donald Street Heart Drive in 1980.

When Bill Norrie announced he was running for re-election in 1989 -- the election that would turn out to be his last -- I was asked to interview the incumbent mayor for a story about his bid.

Norrie had reached that point in his career when the job was his for as long as he wanted it. None of the more promising candidates within or without council would dare challenge him. Norrie wasn't exciting, but Winnipeggers loved the man and showed no interest in replacing him.

I was young, and hadn't written much about Norrie or his style of political leadership, so I was able to ask all the standard political questions with a somewhat fresh tone. What did he think was his greatest accomplishment? Why did he think no one of substance was willing to challenge him in the election? Would he run for re-election if he was successful in this election? I even asked whether anyone had suggested he update his personal and political style.

Although he was indomitable as a politician, there were quite a few people in Winnipeg political circles at that time who thought he was a bit dated. His haircut was right out of the 1960s. The loud, broad-lapelled sport jackets and suits looked as if they had been stolen from a museum of failed 1970s fashion. When I asked Norrie if anyone had suggested he update his personal style, he and I both knew what I was asking.

He looked at me with what I have come to understand was a faux confusion. "What do you mean?"

Bill Norrie receives a congratulatory call on winning his first mayoral election.

JAMES HAGGARTY / WINNIPEG FREE PRESS ARCHIVES Bill Norrie receives a congratulatory call on winning his first mayoral election.

"You know," I said, "has anyone suggested you update your style, perhaps even your clothes?"

He grinned at me. "No," he said calmly. "Never my clothes."

There is a lot of Norrie in that anecdote. He was as successful a municipal politician as this town has ever seen. What made him so successful, and what do we know about his legacy? Like all great politicians, it's a mixed bag.

Norrie was first elected to the inaugural Unicity council in 1971. He was first elected mayor in 1979 and served 13 years. As mayor, he never once ran in an election in which he did not get more than half the votes; in three elections, he pulled three out of every four votes.

Detractors will point out that during his time as mayor, Winnipeg's status declined greatly. The downtown eroded significantly, development stagnated, population actually shrank, the city was straining under enormous debt, and property taxes were exceedingly high.

Under his watch, the shooting of J.J. Harper occurred and the Aboriginal Justice Inquiry was born to deal with institutional racism in the Winnipeg Police Service and justice system.

Befriending Twiggy, the waterskiing squirrel.

GERRY CAIRNS / WINNIPEG FREE PRESS ARCHIVES Befriending Twiggy, the waterskiing squirrel.

Norrie did not create those problems; in fact, Winnipeg's economic and social decline began years before he became mayor. But those were the hallmarks of his mayoral term.

On the positive side, Norrie was one of the principal partners in a series of government initiatives aimed at breathing life into the city's core. He was a major player in the formation of the Core Area Initiative, a tripartite program to restore the city's downtown that ultimately helped create the North Portage Development Corp. and the Forks Renewal Corp. This gave us the Portage Place mall and the surrounding high-density residential development north of Portage Avenue, and The Forks Market and national park.

Although it's easy to criticize these projects for not living up to the lofty goal of reinventing downtown, their bricks-and-mortar legacy is not insignificant. In the case of The Forks, Norrie's dream of a year-round, high-demand attraction has very much come to fruition. Although the Portage Place mall has suffered, the high-density housing that came as part of that development has been a rousing success.

How did he become so powerful? His was an elegant, quiet style of politics. He was a master negotiator, firm but not hyperbolic.

Norrie consolidated power by brokering support at city hall and sustaining a remarkably intimate relationship with voters. He did this by reaching out to communities of all races, creeds, and colours.

He was a constant presence at ethnic festivals and religious events year-round. He was warmly embraced by all the immigrant communities by meeting with them, listening to their concerns and acting on many of them.

Norrie likely benefited from being a kinder, gentler politician in an era of kinder, gentler politics. There were battles, but they occurred without much of the bitter, vindictive grandstanding that seems to infect most debates at city hall these days. In that regard, Norrie was the perfect political leader for his time, an elegant man who helped craft elegant solutions.

With so much hostility toward politicians these days, it's probably hard to remember a time when a political leader was genuinely embraced by an electorate. Despite his understated presence and awkward style, Norrie was that man.

A bit boring? Yes.

A bit challenged when it came to sartorial splendour? Most definitely.

But he remained that which all politicians should aspire to be: a true public servant.

Dan Lett

Dan Lett

Born and raised in and around Toronto, Dan Lett came to Winnipeg in 1986, less than a year out of journalism school with a lifelong dream to be a newspaper reporter.

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A look back at former Winnipeg mayor Bill Norrie's career.

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