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Call me mainstream

Junos do their best to present acts with both widespread appeal and some critical acclaim

Hey there, time traveller!
This article was published 19/4/2013 (1587 days ago), so information in it may no longer be current.

Last Sunday, viewers of HBO's Game of Thrones were treated to one of the greatest musical moments in TV history: A surprising act of violence (no spoilers here) followed by a quick cut to a jarring, end-credits rendition of The Bear and the Maiden Fair by indie-rock band the Hold Steady.

This Sunday, you can watch the Juno Awards.

Vocalist Ben Kowalewicz of the Ontario band Billy Talent.


Vocalist Ben Kowalewicz of the Ontario band Billy Talent.

Canadian singer Justin Bieber.


Canadian singer Justin Bieber.

Carly Rae Jepsen


Carly Rae Jepsen

Alex Lifeson, center, Neil Peart, left, and Geddy Lee, right, of Rush.


Alex Lifeson, center, Neil Peart, left, and Geddy Lee, right, of Rush.

The annual celebration of Canadian music has struggled over the decades to appeal to a broad TV audience while remaining at least somewhat relevant to actual fans. When you add in the fact the CTV broadcast has become one of the few remaining showcases for a beleaguered recording industry, you wind up with programming by committee -- a two-hour, live-television compromise.

This year's show in Regina pairs the vocal genius of Canadian music hall-of-fame inductee k.d. lang with the straight-ahead pop of Carly Rae Jepsen. The shaggy-haired retro rock of Saskatoon's Sheepdogs shares the stage with the smarmy-smooth croonings of host Michael Bublé. There's rock band Billy Talent, reputedly really big in Germany, Serena Ryder and Hannah Georgas' really big voices and Marianas Trench, who are named after a really big hole in the Pacific Ocean.

If that sounds underwhelming, well, good luck assembling a more viable mainstream Canadian music awards show. The Polaris Prize list may be loaded with more creative acts, but the ongoing fragmentation of the music market -- there are way more acts than ever, catering to a wider array of smaller niche markets -- means what's left of the Sunday-night prime-time TV audience would be hard-pressed to recognize critical darlings such as Cadence Weapon or Handsome Furs.

So what's left is a show with a few big names and a roster of nominees that somewhat reflects the breadth of a diverse Canadian music scene. That said, the vast majority of the award categories, including some blessed with acclaimed artists, will be handed out tonight at a non-televised gala.

The something-for-everyone approach is even evident this year in the major award categories. Here's a rundown of a few, along with the short list of Manitobans up for lower-profile prizes tonight:

Single of the year

Nominees: Call Me Maybe, Carly Rae Jepsen; Viking Death March, Billy Talent; Kiss You Inside Out, Hedley; Stompa, Serena Ryder; The Way It Is, The Sheepdogs.

Call Me, definitely: Though Saskatchewan's Sheepdogs will be the sentimental favourite in Regina, the worldwide ubiquity of Jepsen's infectious ditty last year means there is no choice but to say yes to Maybe.

Album of the year

Nominees: Sans Attendre, Céline Dion; Kiss, Carly Rae Jepsen; Storms, Hedley; Believe, Justin Bieber; Ever After, Marianas Trench.

Are you freaking kidding? Whoever wins, we lose. Despite efforts taken by the Junos over the past few years to acknowledge more inventive and creative Canadian music, this category is completely old-school. It's loaded with lowest-common-denominator pop music that still manages to wind up on the top of album-sales charts, likely through the use of arcane dark arts.

Artist of the year

Nominees: Jepsen, Bieber, Deadmau5, Johnny Reid and Leonard Cohen.

Unfortunately, it's not a MMA bout: The idea of Leonard Cohen engaged in physical combat with The Biebs is more than a little bit exciting, as the old Montrealer would crush any opponent who attempted to enter the Octagon in saggy jeans. Oh, wait -- Bieber now wears skinny jeans? Those offer no mobility, either.

Group of the year

Nominees: Metric, Rush, the Sheepdogs, Billy Talent, Marianas Trench.

Does it matter? On Thursday, after years of fan petitions and critical hand-wringing, Rush finally made it into the Rock 'n Roll Hall of Fame. After that bit of long-awaited validation, who cares about beating Marianas Trench in a popularity contest?

Manitoba nominees

James Ehnes: Juilliard-trained violinist Ehnes, a former Brandon resident and perennial Juno nominee, is up for two more awards this year: solo or chamber-ensemble classical album for Bartók: Works for Violin and Piano, Vol. 1 and large-ensemble classical album for Tchaikovsky: Violin Concerto.

Don Amero: Winnipeg singer-songwriter Amero's fourth album, Heart on My Sleeve, is up for aboriginal album of the year. He had three previous albums, but this is his first Juno nomination.

Burnt Project 1: Winnipeg rock band Burnt, led by David Boulanger, has been nominated for aboriginal album three times, winning in 2006 for Hometown. This year's nomination is for The Black List.


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