St. Norbert Farmers’ Market announces new director


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The St. Norbert Farmers’ Market has selected its new executive director.

Danielle Mondor, 40, will lead the market into its 34th summer season, the organization announced on July 9. Mondor will be following in the footsteps of Marilyn Firth, who spent 14 years overseeing the market’s weekly operations until she announced she would be leaving the position in a July 6 Facebook post.

Danielle Mondor, 40, will lead the St. Norbert Farmers’ Market into its 34th summer season, the organization announced on July 9.

“I’ve very familiar with the deep and diverse history of the market, and that’s what attracted me to wanting to become executive director,” said Mondor, who was offered the job at the end of June and started a few weeks ago. “I’m working with a great team to continue the same services, supports and promotion for the market under direction of the board.”

Mondor’s background is in agriculture. She has worked as a farmer, farm manager and sold seeds to small producers. She also volunteered with local food advocacy organizations to support food security initiatives and champion local producers.

Twenty years ago, she was even a vendor at the market.

“I hold the market in high esteem because I shopped at it for many years,” Mondor said. “I really believe in the vision and mission of supporting local businesses, eating local food and celebrating Manitoba.”

Mondor’s favourite part of the weekly market is the variety of vendors and activities. St. Norbert also has a rich heritage, she said, so she hopes to see more people attending and celebrating Manitoba.

“A lot of people don’t realize we have so much diversity to offer outside of food products,” she added. “There are creative artisans with really beautiful house products, wares and things you can bring into your life that reflect who we are as a culture … It’s awesome to see the development of the vendors in Winnipeg and beyond.”

The St. Norbert Farmers’ Market kicked off the summer season on May 21. The annual, seasonal move to an outdoor market meant a substantial increase in the number of vendors that can be on site. Winter markets generally host about 50 or 60 vendors, while the summer market is able to bring in double that, or about 125 to 130.

While produce vendors had a slow start due to this year’s cold, wet spring, Mondor said fresh fruits and vegetables are readily available at the market, including colourful greens, radishes, tomatoes, zucchini and garlic. There are also eggs, honey, meats and the usual prepared foods, like hotdogs, crepes, waffles and empanadas.

“We hope to continue to promote local food and products year-round and help folks understand the importance of local economy and what an impact it is to Manitoba,” Mondor said. “I also hope to continue on Marilyn’s and the board’s work with recognizing farmers’ markets as a whole, including advocating for educational and promotional events.”

The St. Norbert Farmers’ Market is open every Saturday from 8 a.m. to 2 p.m. and Wednesdays from 3 p.m. to 7 p.m.

For more information and to shop the market online, visit

Kelsey James

Kelsey James
Community Journalist

Kelsey James is a reporter/photographer for the Free Press Community Review. She graduated from Red River College’s creative communications program in 2018 as a journalism major and holds a bachelor’s degree in rhetoric, writing and communications from the University of Winnipeg. A lifelong Winnipegger who grew up in southwest Winnipeg, Kelsey is thrilled to be covering the neighbourhoods she still calls “home.”

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