Where there’s a will, there’s a way.
Shauna Muldrew founded Infinity Nutrition and Health Coaching in 2017 to help clients achieve their health, wellness and fitness goals.
"I’ve always really been a big enthusiast for fitness and nutrition and healthy living, even as a kid doing science projects on sugar contents in cereals," said Muldrew, a former student athlete who found herself adrift after high school.
"I got wrapped up in an unhealthy lifestyle in my twenties, eating poorly, not exercising," the St. James resident said.
In her early 30s, Muldrew decided to take control of her life. Having studied the kinesiology department at the University of Winnipeg and having 10 years in experience in fitness management, starting her own business was a natural next step.
"As I was getting ready to launch Infinity, I was working on my own personal transformation," Muldrew said. "I got to my healthiest, my leanest, and my happiest well after 30. Launching my business at the same time, my transformation was inspiring to other people."
Offering one-on-one coaching, Infinity’s services include holistic programming to help people achieve health, wellness and fitness goals.
"We do that through customized plans," said Muldrew, who was a 2020-21 nominee for Manitoba’s Woman Entrepreneur of the Year. "Things like how to improve quality of sleep, how to implement stress management in their life. This holistic approach works well."
Along with Muldrew, Infinity has six coaches on staff between two locations, one at 145 Tu-Pelo Ave. in East Kildonan and one at 76 Heritage Blvd. in St. James.
"It’s a diverse area of expertise," Muldrew said.
Throughout the course of the ongoing COVID-19 pandemic, Infinity has made the move to online consultations and sessions. But now that gyms have re-opened in Manitoba for one-on-one sessions, Infinity’s East Kildonan location is offering a pair of free consultation dates for folks who might be interested in becoming clients.
"It’s an opportunity to see what it’s all about, get some information on how health coaching might be good for them," Muldrew said.
On Wed., March 3 from 3 to 8 p.m. and Sat., March 6 from 11 a.m. to 4 p.m., people are invited to sign up online for a free half-hour session. Participants will have an opportunity to use equipment, such a water rowing machine, exercise bike, cable machine, dumbbells, kettlebells, BOSU balance trainer, and resistance bands while receiving feedback from a coach.
"We have a true passion," Muldrew said of her team. "That caring, excited desire to help people improve their lives helps our clients be more successful when they’re engaged and know they can rely on their coaches throughout the process."
For more information, or to sign up for a free consultation, visit winnipeghealthcoaching.com
The Herald community journalist
Sheldon Birnie is the reporter/photographer for The Herald. The author of Missing Like Teeth: An Oral History of Winnipeg Underground Rock (1990-2001), his writing has appeared in journals and online platforms across Canada, the U.S. and the U.K. A husband and father of two young children, Sheldon enjoys playing guitar and rec hockey when he can find the time. Email him at email@example.com Call him at 204-697-7112