A new song and accompanying music video are bringing awareness to the needs of children in Kenya.
The non-profit organization Kenya Initiative for Development & Sustainability, or K.I.D.S.
Initiative, debuted the song Just Believe In Me with the help of local artists on 103.1 Virgin Radio on Sept. 10. It also announced details of the video’s launch at the same time.
The song was written by guitarists James Roth and Curtis Paull, members of local bands The Pushing Daisies and Hot Stone Road, and is now available on iTunes for 99 cents. All proceeds will go to K.I.D.S.
Numerous local artists make appearances on the song including Flo, Keith and Renee, Ariel Shatsky, Dane Bjornson, and rapper Bubba B the MC.
Also taking part were drummer Johnny Huver from The Perms, bassist Ken Tizzard from The Watchmen, and keyboardist Dave Swiecicki of Jet Set Satellite.
The music video, directed by Jamie Korstrom, was shot in Kenya and Winnipeg. The entire project took 18 months to complete.
The goal of K.I.D.S. is to promote development and sustainable solutions in Kenya through education and fundraising in Canada.
K.I.D.S. founder and East Kildonan resident Cat Ross said it was a pleasant surprise when Roth and Paull approached her with the song.
"It was mind-blowing, I had no idea they were doing this," said Ross, 29.
"This is huge from an awareness perspective just for people to learn about the organization."
Roth and Paull have both known Ross for 10 years and said they’re always ready to help with any initiative she is working on.
"Any time she’s needed a band for a fundraiser we would come down," said Roth, an East Kildonan resident.
"The theme of the song is basically about anyone just needing one person to believe in them."
Paull said the song wouldn’t have been possible if it wasn’t for everyone involved coming together.
"All of the artists were so easy to deal with and very accommodating," the Waverley Heights resident said.
Ross, who made a habit of giving back to others at a young age, said all it takes is one person to realize they can make a difference.
"I want people to recognize that we’re all on the same planet. I view North America as such a developed continent that has so many resources," Ross said.
"For me if there’s anything I can do, I want to do it. That’s what I want to inspire people to do. Do everything you can."
For more information on K.I.D.S. visit www.kidsinitiative.ca. To view the video visit http://www.youtube.com/watch?v=Y1_U1uDqEwc&feature=plcp.