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This article was published 5/11/2017 (1168 days ago), so information in it may no longer be current.
Scott Kehler and Matt Desorcy are in the driving seat when it comes to helping Manitobans prepare for diverse weather conditions.
St. Vital residents Kehler, 24, and Desorcy, 23, are the co-owners of Weatherlogics, a full-service meteorological company that specializes in weather forecasting, research, and statistics, and provides accurate forecasts through services such as their Road Weatherlogics, and their agriculture weather forecast subscription.
These services are aimed at clients in the transportation, agriculture, and construction industries. Both professional meteorologists that studied at the University of Manitoba, Kehler is the company’s chief scientist, and Desorcy is the company’s chief meteorologist.
"Our goal is to provide customized weather information for our clients in the private sector, and our client base varies from individual farmers to larger corporate clients," Kehler said, noting the company’s Road Weatherlogics service is a new feature.
"We’ve taken the knowledge and data that is available today to develop our own model to apply to highways, which could be how sunlight hits the road or how the wind reduces visibility, especially if there’s blowing snow. What the road is made out of, whether it is concrete or asphalt, will also make a difference, and the age of the road is also a big factor."
In short, there are countless variables that go into each custom forecast, and each client receives information that helps them plan ahead.
"If we’re talking about a client in the trucking industry, for example, that regularly travels long distances, we can provide information that will allow them to redirect around a storm, and our information can also benefit (provincial governments’ planned snow-clearing operations), which could potentially save them money," Kehler said.
The idea for the Weatherlogics evolved naturally, Kehler said, as both men had been interested in creating weather services in the private sector for some time. Eventually, after graduating, they saw a gap in the market in Canada, and capitalized on it.
"There is a lack of customizable options in Canada, so we saw a great opportunity to jump into the private sector, which isn’t saturated in this country," Kehler said.
This pair is also grateful for the continued help and support of the local division of Futurpreneur Canada.
"They have helped by mentoring us, in general, and helped connect us with partnership and networking opportunities. They’ve always been there to help us to try and find solutions to challenges," he said.
Go online at www.weatherlogics.com for more information.
The Lance community journalist
Simon Fuller is the community journalist for The Lance. Canstar’s senior reporter, he joined the team in June 2009 to write for The Sou’wester, which was then the new paper in the Canstar family. In June 2012, Fuller crossed the Red River to write for the Lance, and has spent the best part of the last decade getting to know the people and places that make southeast Winnipeg such a diverse, eclectic and culturally enriching place to live. A patriotic Brit and supporter of Southampton Football Club, he hopes to see England win a soccer world cup in his lifetime. Twenty years after immigrating to Winnipeg, Fuller — a graduate of the University of North London and Red River College’s creative communications program — now prefers coffee and doughnuts to tea and crumpets. His journalism journey started with an internship at the Winnipeg Free Press in January 2008, which was soon followed by a nine-month stint as a general assignment reporter at the Winnipeg Sun. Despite his allergies, he’s the proud father of his girlfriend’s four cats. Email him at firstname.lastname@example.org Call him at 204-697-7111. . Email him at email@example.com Call him at 204-697-7111