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This article was published 20/12/2011 (3686 days ago), so information in it may no longer be current.
Becky Heather hopes her new enterprise for pregnant women and their partners will have womb to grow in south Winnipeg.
Heather, a mother-of-two, will officially open the doors to Purely Baby on Jan. 15, while classes will start a week earlier.
The business will offer a large range of services for women both during and after pregnancy and is tailored to the individual "à la carte" needs of the client, Heather said.
The services will include yoga classes, massage therapy and herbal programs and deal with topics such as breastfeeding, parenting and postpartum depression.
Purely Baby — located in new office space on the second floor of the Seine River Professional Centre at 230-600 St. Anne’s Road — is designed to "fill a large gap in the market in the south end of the city," Heather said.
Heather — a childbirth educator and doula (labour coach) who lives in River Park South and grew up in Fort Richmond — said Winnipeg’s West End is home to organizations such as Birth Roots Doula Collective and the Manitoba Association of Childbirth and Family Education, but there is a shortfall south of the river.
"The goal right now is to provide local services for mainstream couples. Some dads might not feel comfortable taking their pregnant partners to the other end of the city, which might be unfamiliar, at 9 p.m. at night," Heather said.
She said the key approach of Purely Baby will be to tell individuals what they can do, not what they should do during pregnancy and beyond.
"If you’re pregnant, you have to do it your way, a way that works best. For example, you need to know if breastfeeding or bottle-feeding works best for you. It’s not as simple as a right and wrong answer," Heather said. "We want people to take more control."
Lawyer Kimberly Soul, 29, signed-up with Purely Baby because of the "range of good, customized classes" and its proximity to her Linden Woods home.
"I definitely think there’s a need for this service in south Winnipeg," said Soul, who in is in the 18th week of her first pregnancy.
"After a long day at work, I don’t necessarily want a 40-minute drive and then to sit for three hours in an area I’m not necessarily comfortable in."
Heather added the business is also focused on a holistic approach.
"It’s about renewal for mom’s and how to balance being a mother, wife and woman," she said.
For more information, visit www.purelybaby.ca.
Simon Fuller is a reporter/photographer for the Free Press Community Review. Email him at email@example.com or call him at 204-697-7111.