Arts & Life
Canstar Community News
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This article was published 30/8/2016 (1512 days ago), so information in it may no longer be current.
When brothers Graham and Bryce Folster realized how difficult it was to find a quick, healthy protein drink, they took matters into their own hands.
Four years in the making, the Charleswood residents together with Derek Penner and Erin Folster, have launched Protein My Way, an innovative vending machine business that provides fresh, all-natural protein shakes at the touch of a button.
It hasn’t been easy, they say, but now that Protein My Way has entered the market they are seeing high demand across Canada as well as internationally.
"That apple juice there has, I guarantee, 48 grams of sugar," Graham said, pointing to a coffee shop display. "That’s over and above what a kid should have in one day and that’s what’s out there. That’s the only thing that’s out there.
"You go into a rec centre where all the kids and all the adults, this is what they’re feeding you. Vitamin Waters actually say ‘do not drink two of these a day.’"
Both active in recreational sports and fitness, the Folsters began to approach vending machine companies about offering the kind of high-protein, low-sugar beverage that they weren’t seeing in community clubs, universities and stores.
While North American companies wouldn’t return their calls, they say, a company in Europe agreed to work with them. The protein itself is manufactured in British Columbia and uses all-natural ingredients.
"It has three grams of sugar, 20 grams of protein, it’s 130 calories per serving," Bryce said. "The excitement is people do want change but what we’ve noticed is that everyone’s scared to do something different."
The machines, a few of which will be popping up in Winnipeg in the next few weeks, will offer six flavours each. The machine mixes a whey-based protein powder with filtered water and serves it in a cup. The beverages are so satisfying that they can double as a meal.
"We had women try the drinks at protein parties and some of them couldn’t even finish them," Graham said. "For college students, this is so perfect."
Being a small company, they can’t yet afford to sponsor a university, which may receive in the neighbourhood of $100,000 from a sponsor like Pepsi.
"We’re going kind of David against Goliath," Graham said.
But the Folsters are optimistic as they take their first steps into the protein drink world. Bryce has taken on a full-time position with the company while Graham will continue to operate a commercial cleaning business as well.
"It’s fun, as frustrating as it is," Bryce said.
For more information, visit http://proteinmyway.com/
Community journalist — The Metro
Alana Trachenko was the community journalist for The Metro
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