Now taking appointments

Software developer creates tool for small businesses

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This article was published 29/02/2016 (2533 days ago), so information in it may no longer be current.

A local software developer and entrepreneur is making appointment scheduling a two-click process.

Mike Iwasiow, the founder and president of BookedIN, has launched a new widget for small business owners looking to streamline their booking process.

The interface, which can be added directly to the client’s website, is an alternative to the clunky, confusing and complex booking apps currently on the market, Iwasiow said.

Photo by Danielle Da Silva River Heights’ Mike Iwasiow, president and founder of BookedIN, has launched a new widget for small businesses.

“My goal is to help the small business owners focus more of their time on dealing with their customers,” the River Heights resident said.

Through product research, Iwasiow said he heard clients express frustration that managing bookings for their small business had taken the enjoyment out of their work.

“Heaven forbid they enjoy their life after-hours because they’re always answering calls or making sure they’re there when their clients want to book, or reschedule or cancel, and they have to hire help,” Iwasiow said.

Iwasiow and the team at BookedIN developed the program about five years ago and since launching has had about 40,000 users across North America and Europe sign up to use the app. By releasing the new widget, Iwasiow said the BookedIN application has been refined and is responding to customer feedback.

“I still feel to this day that there is a huge gap and opportunity in the market. Even though there are quite a few competing scheduling softwares out there none of them really do a good job of helping you and me book services online,” Iwasiow said.

“No one has really nailed the technology to where it’s two clicks and you book an appointment — which is what ours is.”

According to Iwasiow, booking appointments for haircuts, photo sessions, auto detailing and other services is heading online more and more every day. As people — especially consumers with digital inclinations — ditch making phone calls for services, businesses are feeling the pinch.

Supplied photo An example of the BookedIN widget in use.

“(Clients) are forced into it because the demographic doesn’t like to use a phone,” Iwasiow said. “When you think about this transaction — booking a timeslot — there’s really no reason you should have to call someone to do that.”  

Iwasiow says BoookedIN’s business is doubling every year and is expecting great things for the future.

“The product category is growing and I’ve always thought it would be that way,” he said. “The next few years should be pretty huge.” 

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