The Lytics are returning to tried-and-true hip-hop with the release of their new EP, Hold On.

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The Lytics are returning to tried-and-true hip-hop with the release of their new EP, Hold On.

The five-piece rap group has been working steadily since their sophomore record They Told Me dropped in August 2012 and have toured the globe promoting their upbeat, and so-called "pop-friendly" prairie rap.

The Lytics emcees Anthony and Andrew Sannie say their new EP Hold On will show a different side to the group.

DANIELLE DA SILVA - SOU'WESTER

The Lytics emcees Anthony and Andrew Sannie say their new EP Hold On will show a different side to the group.

Waverley Heights locals Andrew Sannie and his brother Anthony, two of the group’s emcees, say while the high energy found on past recordings remain, don’t expect the same "bright" tunes The Lytics are known for.

"A lot of that comes with age — it’s not as bright as the last record. We had a lot of upbeat songs," Andrew, 27, said, adding that Hold On will have a different vibe and could even be described as brooding or angsty.

"I think we’re a bit jaded about a lot of things and a little less interested in building music that we think will sell," he said. "We’re interested in hip hop and want to make a hip-hop record."

Of the five tracks found on the EP, Anthony says Friction, and the group’s latest single Legendary, are good indicators of The Lytics’ move into the realm of boom-bap.

"It’s about making music that you actually always enjoy — not that we weren’t making that on the last record," Anthony, 25, said.

"Just because you have a million great ideas and can execute them doesn’t mean it should go on your finished product," Andrew added.

The Lytics will celebrate the release of Hold On on March 25 at The Pyramid Cabaret. The group has also scheduled three music video releases heading into the summer —with at least one featuring a recent trip to Japan supported by Manitoba Film and Music. Following the EP release, The Lytics will embark on another busy festival season touring.

The group will take on SXSW and play The Canadian Independent Music Association BBQ showcase before heading overseas for a month in Europe and 12 days in Germany, where they have built a dedicated following.

"I think out of anywhere, those are our strongest connections," Anthony said. "So much with music has to do with the right timing. There’s been a mix of things — there’s been hold ups, there’s been unfortunate situations, there’s been shady labels, but right now I feel like is the perfect time for the group to excel and we made a connection in Europe."

Touring across Canada is something the group hopes to do in the near future but it has been a consistently tough market to work in outside of the prairies.

"I don’t think Canada is ready for different types of urban sounds," Anthony explained. "There’s that one particular sound right now that’s super popular."

Urban music trends in Canada tend to follow the lead of artists such as Drake and carving out a niche for other styles is difficult, Anthony said.

"I think we’ve created our own sound and our own vibe," he said "And it’s a completely fresh new thing. Eventually Canada will get behind it."

Tickets to The Lytics Hold On EP release are $10 and available at The Urban Bakery and Music Trader.

Danielle Da Silva

Danielle Da Silva
Reporter

Danielle Da Silva is a general assignment reporter.