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This article was published 29/8/2016 (1140 days ago), so information in it may no longer be current.
Prairie Boy Productions’ film That Mennonite Joke has been announced as the official selection in this year’s Atlantic Film Festival, and it will be playing to several producers, directors and broadcasters around the world.
Atlantic Film Festival is the biggest festival to screen the film to date. Director Orlando Braun said he was ecstatic with the news.
"I was hoping for something like this and planning towards it. We’ve been very active trying to push it out to the right areas, not just blasting out hoping something would stick. We’ve been careful to where we’re choosing to release it, and I think it’s paying off," he said.
Braun said the film had had significant exposure in Manitoba and people are asking for more of it. This is the first great exposure outside of the province, and it’s an opportunity for expanding to North America.
"That Mennonite Joke is both a lighthearted investigation of people’s brand of humour and a revealing look at an unexpectedly vibrant culture," Jason Beaudry, Atlantic Film Festival program director said in a statement.
Braun and his producer Jorge Requena Ramos have been pitching That Mennonite Joke to several communities and festivals screenings in preparation for the TV launch of the film on Bravo TV on March 27, 2017.
That Mennonite Joke was the winner of the Stories From Home Pitch Competition at Gimli Film Festival 2014, and winner of BravoFACTUAL support. It was screened this summer during the Gimli Film Festival, and it got a lot of positive feedback.
In addition to that, the local producing company just won the 2016 Winnipeg Reel to Real award for short documentary.
"I think it’s because of the unique angle that I took exploring a culture traditionally seen as very serious. But more than that, I wrote it for non-Mennonites, although Mennonites have embraced the film," Braun said of the attention his film has gained. "I wrote it for non-Mennonites and for the people who want to reconnect with their heritage regardless of what it is. And I think it does."
The 36th annual Atlantic Film Festival takes place Sept. 15 to 22 in Halifax, N.S. That Mennonite Joke will play Sun., Sept. 18 at Cineplex Cinemas Park Lane as part of the program Shorts: Canada and the World, starting at 12:30 p.m.
Community journalist — The Times
Ligia Braidotti is the community journalist for The Times. Email her at firstname.lastname@example.org