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This article was published 9/7/2011 (3750 days ago), so information in it may no longer be current.
The men of Swaggerville can now count a Hollywood star among their fans.
On Friday, Hollywood actress Demi Moore used her personal Twitter account to send her 3.7 million followers a link to the now infamous "planking" celebration the Bombers secondary did at Ivor Wynne Stadium in Hamilton on July 1 after Winnipeg DB Alex Suber returned a fourth-quarter interception for what proved to be a game-winning touchdown.
"Who knew it was a team sport! CFL Planking Celebration by Blue Bombers," Moore tweeted Friday.
The link Moore included with her tweet sent followers to a video on YouTube of Suber's interception that was lifted from TSN's broadcast of the game. The link was a viral sensation on the Internet all last week and had been viewed over 142,000 times as of Saturday afternoon.
In the video, the Bombers secondary converge on Suber in the end zone as the men all drop to the ground in a circle and lie flat on their stomachs with their arms by their sides, mimicking the Internet craze of planking in which people post images of themselves lying in that position in challenging or unusual locations.
The Bombers defence then earned even more fans -- although unlikely any that are better known than Moore -- later Friday with their dominating performance in a 22-16 victory over the Toronto Argonauts at Canad Inns Stadium.
It was a vintage outing by the men of "Swaggerville" -- the moniker the Bombers secondary have given themselves.
The term invokes the brash attitude that characterizes the play of defensive backs like Jonathan Hefney and Jovon Johnson, who are not shy about celebrating their on-field exploits -- witness Hefney's animated celebration Friday of a third-quarter sack of Argos QB Cleo Lemon.
But there's a fine line between confident and cocky and Bombers head coach Paul LaPolice said Saturday he reminds his players of it constantly. "We always talk about being humble. We always talk about we only get one night a week to talk and it's game night.
"And the only way you get what they call swagger is from hard work. It's not from just talking; you better prepare all week. Those guys have done a good job of that. I think we play with a confidence, not an arrogance, let's put it that way. That's what we preach."
Johnson, who would win any mayoral election in Swaggerville by a landslide, said there's a collective energy within the group that makes them something more than the sum of their parts.
"We thrive off the energy," he said. "Whenever a guy makes a play, we're all excited. And that's the only way you can get to be the best. You have to celebrate with your players. That enthusiasm carries over to everyone.
"And it makes the opposing offence kind of weary."
That was certainly the case Friday night as the Bombers were in the face of the Argos before, during and after plays in a game that saw an unusual number of skirmishes after whistles, particularly when the Bombers defence was on the field.
LaPolice says he's OK with all the swagger, provided the secondary continues to back it up with work ethic and results. "They're a lot of fun (to watch)," LaPolice said. "They're winning as a team and that's what you want."
Paul Wiecek was born and raised in Winnipeg’s North End and delivered the Free Press -- 53 papers, Machray Avenue, between Main and Salter Streets -- long before he was first hired as a Free Press reporter in 1989.