Mistake caused by ‘Whiteout’
Advertisement
Read this article for free:
or
Already have an account? Log in here »
To continue reading, please subscribe:
Monthly Digital Subscription
$4.75 per week*
- Enjoy unlimited reading on winnipegfreepress.com
- Read the E-Edition, our digital replica newspaper
- Access News Break, our award-winning app
- Play interactive puzzles
*Billed as $19.00 plus GST every four weeks. Cancel anytime.
Hey there, time traveller!
This article was published 06/06/2011 (4384 days ago), so information in it may no longer be current.
A story making the rounds Sunday about the new Winnipeg NHL team’s name missed the mark. The website www.sportslogos.net posted a story Saturday that True North had registered the name “Whiteout” and proposed it was the only thing the new team could be called.
A few media outlets reportedly bit on the story but it was discounted Sunday by True North’s Scott Brown.
True North, in fact, has registered the name “Whiteout” with the Canadian Trade-marks Database of the federal government. It did so on May 4.
But it has done so, Brown said, only to protect future use of the phrase or term if and when it’s needed. The whiteout was the mark of playoff fever in the NHL’s previous stay in Winnipeg.
Brown said that Whiteout will not be the new name of the Winnipeg NHL team.
No announcement on what it will actually be is expected today.
