Hey there, time traveller!
This article was published 7/4/2017 (1151 days ago), so information in it may no longer be current.
A Steinbach resident has launched a private weather services firm, aiming to fill a hole in the province’s weather forecasting market.
Scott Kehler and Matthieu Desorcy are the forces behind Weatherlogics, a Winnipeg-based weather services and consulting firm. Weatherlogics provides weather forecasting and researching services to a range of different clients.
"Right now we’re focusing a lot on farmers, so agriculture is a big part of it. But on the corporate side, we’re working with construction companies, media, and transportation companies to provide weather forecasts for them as well," said Kehler.
Kehler, the firm’s chief scientist, and Desorcy, the firm’s chief meteorologist, met while studying for their undergraduate degrees at the University of Manitoba. Kehler said right now the pair are focusing on weather forecasting, but in the long-term Kehler will focus on weather research and Desorcy will focus on day-to-day weather forecasting.
Kehler has had the idea to launch Weatherlogics for a while.
"I’ve always wanted to get into the private sector of weather because right now, most of the weather forecasting comes from the government and places like Environment Canada," he said.
"In Canada, the private sector of meteorology is pretty small. I’ve always thought it was a great opportunity to develop that sector here in Canada and locally in Manitoba."
Kehler notes private sector weather forecasting in the United States is a lot larger than in Canada and that there are a lot of larger weather forecasting companies that aren’t run by the government.
"I saw the opportunity to do a similar thing here," he said.
One service Weatherlogics offers is a forecast subscription specifically for farmers. When clients subscribe, they receive a five day weather forecast by email. This allows clients to plan their time efficiently according to the weather, which can be important during seeding or harvesting time.
Weatherlogics will begin operations on May 1. Visit weatherlogics.com for more information.
Your support has enabled us to provide free access to stories about COVID-19 because we believe everyone deserves trusted and critical information during the pandemic.
Our readership has contributed additional funding to give Free Press online subscriptions to those that can’t afford one in these extraordinary times — giving new readers the opportunity to see beyond the headlines and connect with other stories about their community.
To those who have made donations, thank you.
To those able to give and share our journalism with others, please Pay it Forward.
The Free Press has shared COVID-19 stories free of charge because we believe everyone deserves access to trusted and critical information during the pandemic.
While we stand by this decision, it has undoubtedly affected our bottom line.
After nearly 150 years of reporting on our city, we don’t want to stop any time soon. With your support, we’ll be able to forge ahead with our journalistic mission.
If you believe in an independent, transparent, and democratic press, please consider subscribing today.
We understand that some readers cannot afford a subscription during these difficult times and invite them to apply for a free digital subscription through our Pay it Forward program.