Super Sock business booming

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This article was published 18/11/2021 (1608 days ago), so information in it may no longer be current.

A young local entrepreneur has Christmas shoppers covered when it comes to stocking stuffers.

Treyton Walcott is no stranger to hard work. Last year, he started his own company, Super Socks, to sell colourful, graphic socks to friends and family ahead of the holiday season. With a loan from his mom and dad, Walcott bought 120 pairs to start with. When all was said and done, he’d sold 1,400 pairs of Super Socks, donating $1 per sock to Siloam Mission.

“It takes a lot of work,” the 11-year-old told The Herald recently. “If you’re doing it alone, you’re going to need help.”

Walcott, who is in Grade 7 at École Regent Park this year, enjoyed his experience as an entrepreneur so much, he’s doing it again this year, with the help of his brothers Mikhail and Kenyan. Each brother takes a day in the week to check, pack, and ship orders that come in from the new Super Socks website, or via Facebook or Instagram.

“The new website launched about a week ago,” Walcott said. “I had some help from my mom doing it.”

Along with last year’s top selling flamingo, tacos, donuts, and fries patterns, Walcott has added 45 new styles for 2021.

“We have a bunch of pets like dogs, huskies, we have an eggs and bacon one that I really like,” he said. “I think that will sell really good.”

Orders have already been coming in, and not just from friends and family. This year, Walcott’s hoping to top the sales number from 2020.

“I think I’m going to try and reach 2,000,” he said.

Now only that, but Walcott’s planning to up the amount Super Socks gives back, and not just locally. 

“We’ll be giving $1.25 to Siloam Mission,” Walcott explained. “But if you buy from Toronto, it will go to a shelter there.”

Along with the donation to a local charity, Super Socks offers free shipping on orders over $50 or free same-day pickup for orders in Winnipeg.

For more information, visit buysupersocks.com

Sheldon Birnie
Community Journalist

Sheldon Birnie is a reporter/photographer for the Free Press Community Review. The author of Missing Like Teeth: An Oral History of Winnipeg Underground Rock (1990-2001), his writing has appeared in journals and online platforms across Canada, the U.S. and the U.K. A husband and father of two young children, Sheldon enjoys playing guitar and rec hockey when he can find the time. Email him at sheldon.birnie@freepress.mb.ca Call him at 204-697-7112

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