Find a better review

Hey there, time traveller!
This article was published 19/07/2023 (904 days ago), so information in it may no longer be current.

It’s something so many of us struggle to find these days: a human touch.

When we look for information or help on almost any service or product, we’re often directed to an online chatbot or an automated customer helpline. And while these can be helpful, we’re often left in the same position in which we started: with no real answers to our questions or concerns.

It’s this lack of human oversight that has allowed misinformation and rumours to catch fire online. Anyone can go anywhere and write anything. The site will accept the text without review and now it’s there for anyone to see, read and believe. And while some of us may think that we’re savvy surfers, this type of thing can have devastating consequences for hard-working, local businesses.

Since anyone can write a review online, which is then posted as fact, an entire company can be taken down by a competitor, a malicious person or simply a bored teenager. And since the online world plays such a large part in business success, these open forums are particularly harmful. On the contrary, a business can easily build itself up with fake positive reviews, surpassing competitors on search engines and shooting up review sites for all the wrong reasons.

The Better Business Bureau aims to combat the deceit. It provides the human touch so desperately needed in the marketplace. The BBB allows consumers to post customer reviews takes the time to go over them all before posting. Consumers can submit reviews and about any business, and once processed, will be posting on the business profile at BBB.org for others to see. That’s what makes the BBB reviews the most reliable. It’s the best place to turn when researching services and products.

What makes BBB reviews even more powerful is they give customers a place to get actual recourse if a business does them wrong. Reviews can be placed at www.bbb.org/all/customer-reviews

They then embark on a process with the company in question while allowing them to respond to better understand exactly what the truth might be. This cuts down on fake reviews while also allowing consumers tangible recourse. The BBB starts by not allowing anonymous reviews, the kind that often drag down businesses for no good reason or boost up others with insincere positivity. The service is absolutely free to use and is one of many ways the BBB is bolstering marketplace trust by uplifting ethical companies and holding others accountable when they fail to follow through on their promises or standards.

And be sure to play your part! Submit your positive and negative reviews and complaints to the BBB to help guide the next person looking for a trustworthy company.

So the next time you’re looking for a product or service, instead of going straight to your search engine of choice, type in “bbb.org” and start your search off with a human touch.