Jeff McFarlane
3 minute read
Wednesday, Mar. 30, 2022
For me, every day is a learning da and every day is a teaching day. Some days I learn more than I teach, and those are good days.
I have grown up in the pet industry. My first retail job was in a pet store and all through my adult life I have consistently been drawn back to working with pets. My 22 years here in Winnipeg serving the fine people of St. Vital and beyond have been a pleasure and when I look back, I cannot believe the changes that have happened, both in the industry and in my own life.
Two decades ago, pet nutrition was just becoming a thing. I remember a company coming to me with a “holistic” kibble, touting it as both the first of its kind, and the first $50 bag of dog food. Yes, those groundbreaking advances happened barely 20 years ago. Sure, there may have been other “natural” foods, and even some that were more than $50 per bag, but this was a major mainstream company introducing this new concept.
In the time since, pet foods and pet food companies have evolved rapidly, whole market sectors, such as ‘grain free’ have exploded, and the amount we spend on pet foods has risen dramatically, with industry monitors saying the U.S. has eclipsed $100 billion per year.
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