Miss Lonelyhearts loves Crescentwood


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Hey there, time traveller!
This article was published 04/03/2021 (823 days ago), so information in it may no longer be current.

What would Miss Lonelyhearts do? 

That’s the question my friend Evelyn and I would speculate upon during our trip to CancerCare Manitoba and in the waiting room.

My job when I picked Evelyn up was to read the problems of the day sent to Maureen Scurfield’s column in the Winnipeg Free Press. During the car ride, we would each discuss what we thought would be the best solution to the problems.

Supplied photo Winnipeg Free Press advice columnist Miss Lonelyhearts makes her home in Crescentwood.

Then, in the waiting room, I’d read Miss L’s answer aloud. Some days it was best two out of three but there was always introspection, analysis and a lot of fun. 

Imagine my delight when this roving reporter stumbled upon the fact that Miss Lonelyhearts lives in Crescentwood.

Of course she does, where else would someone with heartfelt concern for others live but in the heart of the city?

Growing up in Manitou, Man.,  Miss L, as she is affectionately known “came to the big city and Crescentwood to attend university.”

As the confidante of Canada’s longest-running advice column, she attributes her passion for helping others to getting an early start. She says she was information-gathering about love and relationships and giving advice to schoolmates at the age of 12.

 With life experience, counselling courses and a network of consultants, Miss Lonelyhearts offers readers the opportunity to explore real-life issues. As a love coach, she also has run Goddess Adventures for the past decade.

 A firm believer that life is for living, she says of her goddesses that “we don’t do regular stuff.”

From hot-air balloon rides, to women’s fix-it-yourself workshops, to how to deal with jerks, Bollywood movies to paper making in log cabins, the experiences she facilitates all have an element of “the wow factor.”

When the pandemic ends, listeners can look forward to hearing the Love Coach back in the sound booth on Mondays from 7 to 9 p.m. on CJNU. Miss L addresses relationship topics in discussion with an expert to answer callers’ questions. A lifelong singer and music lover, she selects the songs for the show based on topics as varied as trauma, cheating, and divorce.

When asked if she notices a change in what is troubling readers/listeners over the years, she says, “folks got very sad and serious when HIV/AIDS hit. We recovered from that and now COVID is overwhelming for so many.”

The best advice Miss Lonelyhearts herself received was to “be true to yourself.” 

Her personal philosophy of “the key to happiness is to love what you have. Look around you and be grateful,” comes straight from her heart. 

Dr. Phil and Dr. Ruth have nothing on Miss Lonelyhearts, Crescentwood’s gift to the lovelorn.

Heather Emberley is a community correspondent for Crescentwood. Email her at if you have a story suggestion.

Heather Emberley

Heather Emberley
Crescentwood community correspondent

Heather Emberley is a community correspondent for Crescentwood. Email her at if you have a story suggestion.

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