Sobr Market thrives on Academy

Crescentwood

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This article was published 20/12/2023 (957 days ago), so information in it may no longer be current.

What started as a personal desire to find good tasting non-alcoholic drinks has turned into a thriving business for one area resident.

“I made a choice to remove alcohol from my life and started looking for good tasting non-alcoholic drinks and just couldn’t easily find them,” said Shane Haliburton, CEO of The Sobr Market.

“Even though I removed alcohol, I still really enjoyed the ritual of making a complex, sophisticated beverage. I began ordering from Europe and the US and paying a lot of money for very few bottles.”

Haliburton and his wife Jessie soon realized there must be other people looking for these types of products and decided to bring them to market.

“We started with an online store and attended as many markets as we could over the first eight months,” he said. “ We then had an opportunity to open a pop-up in the Exchange District and the demand quickly escalated to our own store now located on Academy Road in River Heights. The couple recently opened a Toronto storefront and offers delivery service worldwide.

The question most people ask is “do the spirits taste like the real thing?”

Shane says yes.

“The mimicking spirits do a great job and can easily fool anyone when you make a margarita, gin and tonic or dark and stormy. The brands are constantly working on improvements, and I don’t think it will be much longer until there’s good mimics for spirits that are sipped neat. as well.”

For more information, visit thesobrmarket.com, contact them directly at 204-489-8254 or check out the store a 2-484 Academy Road.