I Am Love empowers women

Charleswood

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This article was published 05/06/2024 (720 days ago), so information in it may no longer be current.

What began as a simple idea to help women get back on their feet has turned into a success story that is more than just beautiful jewelry.

“The I Am Love Project designs handcrafted jewelry such as bracelets, necklaces, and earrings, to create job opportunities for women experiencing mental health issues, substance use issues, disabilities, and who have been incarcerated,” said project founder Amy Tung. “My idea is simple — to provide short-term contract work where every woman, regardless of her background or circumstances, can find the resources and encouragement she needs to succeed.”

At I Am Love Project, they understand the challenges that many women face.

“The transition can be daunting,” Tung said. “That’s why we’ve created a workplace culture that addresses not just the practical aspects of re-entering the workforce, but also the emotional and psychological barriers.”

Participants primarily make jewelry at the south Winnipeg-based project, but their roles can vary based on their skill sets and strengths.

“We offer jewelry-making or job sharing to find roles that suit them best,” Tung said. “For example, if someone isn’t confident with admin work but loves connecting with customers, we have them work at our markets.”

In the last two years, the I Am Love Project has helped over 33 women re-enter the workplace.

“The program has been life-changing,” said Sara Graves, a 41-year-old mother with mental health issues. “As a single mom, I have had trouble finding a workplace where I can showcase my gifts and talents while also having the freedom to prioritize my health and the needs of my children. The I Am Love project has reaffirmed my personal belief that when we make space to care for ourselves, we create spaces where others feel safe to do the same.”

Primary jewelry collections are available at iamloveproject.ca or in person at local markets. New small-batch items from various makers are released every month. I Am Love can also be found at Manitoba retailers including The Leaf Gift Shop, Forks Trading Company and Shelmerdine’s.