Winter preparedness for businesses

St. James-Assiniboia

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This article was published 18/12/2024 (297 days ago), so information in it may no longer be current.

Winter in Manitoba is more than just a season — it’s a shared experience that shapes our lives and our communities. For local businesses, the colder months can bring challenges, but they also offer unique opportunities to strengthen connections and support one another. As the snow falls and life slows, there’s an energy in the air that reminds us of the power of community and the role each of us plays in keeping it vibrant.

Shopping local is one of the simplest and most impactful ways to support our neighbourhoods at this time. Every purchase, whether it’s a gift for a loved one or a treat for yourself, has a ripple effect. That dollar spent at a local store goes directly back into the community. It helps a business owner cover wages, restock shelves, and invest in the future. It helps employees support their families and, in turn, participate in other local businesses and events. This cycle strengthens our local economy and ensures that the unique character of our community continues to thrive.

For business owners, winter can be a time to get creative. Seasonal promotions tailored to what customers need most during these months can keep interest high. Pairing products or services with a winter theme can bring a little extra joy to customers navigating the cold. Collaborating with other local businesses is another excellent way to expand reach and build camaraderie. From shared social media campaigns to bundled offerings, partnerships show that we’re stronger together.

It’s also a great time for businesses to reconnect with their customers at a personal level. Winter brings with it a desire for warmth and connection, and small gestures — such as hosting a community event or sharing a heartfelt story about your business — can go a long way. Customers value authenticity, and local businesses are uniquely positioned to provide that.

Behind the scenes, winter offers the opportunity for reflection and planning. It’s a chance to review the past year, celebrate successes, and learn from challenges. Many businesses use this time to set goals, refresh their marketing strategies, and invest in professional development. These quieter months can lay the foundation for a successful year ahead. At the Assiniboia Chamber of Commerce, we see winter as a time to come together. We provide resources, host events, and create opportunities for local businesses to connect, collaborate, and grow. By supporting each other — whether as business owners, consumers, or neighbours — we can ensure that our community continues to thrive, no matter the season.