Dress for Success Winnipeg empowers women

Twice a year, Dress for Success Winnipeg transforms donated clothing into opportunity. At the heart of the initiative is program manager Eston Ferraton, who ensures “all moving parts of Dress for Success move properly.”

The semi-annual sale is one of the organization’s few fundraisers, offering a wide range of clothing for just $5 per item, with a special deal – buy four, get one free.

“We have a lot of lovely, lovely things this year,” Ferraton said, talking about Dress for Success Winnipeg’s upcoming sale. “It’s a mixture of professional attire, casual wear, summer dresses, jeans – things you might wear to work or while running errands.”

Dress for Success Winnipeg began in 1997 as The Clothes Closet, providing women with clothing for work and court appearances. In 2019, the program joined the global Dress for Success network, which boasts 130 network members worldwide, including 13 in Canada. Winnipeg is the only one in Manitoba.

“Our whole thing is providing resources, clothing, and a network of support to women rejoining the workforce,” Ferraton explained. “Maybe it’s their first time in Canada, or they’re returning after a break.”

Beyond clothing, the organization offers resume writing assistance, cover letter support, and skill-building programs to help women secure and maintain employment. National webinars hosted by Dress for Success Canada add virtual learning opportunities to the mix.

Volunteers play a vital role.

“We have wonderful volunteers; some have been with us since we were The Clothes Closet in ’97,” Ferraton said. They process donations, ensure pest prevention, and organize sale days. Most clothing comes from individual donors, but workplace clothing drives and occasional retailer contributions also help stock the racks.

The sales usually draw about 250 shoppers.

“Lots of women are previous clients,” Ferraton said, adding that the event is promoted through newsletters and community advertising. This year introduces a boutique section featuring higher-end, individually priced items – “unique finds” curated by volunteers with an eye for quality.

Ferraton, who joined the organization three years ago, brings a theatre background and costume design to her role.

“I was looking for a change during COVID,” she recalled. “I thought, it’s interesting, it’s different and I love it. It’s amazing.”

For Ferraton, the mission is clear. Equip women with resources and clothing for a successful entry or re-entry to employment.

Dress for Success Winnipeg’s spring sale is April 24 from 2:30 to 7 p.m. at 800 Point Road.