Fresh look for Elmwood

Elmwood Supply Co. providing more than cool streetwear

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This article was published 29/10/2021 (337 days ago), so information in it may no longer be current.

Culture, community, creativity.
Those are the three pillars that the Elmwood Supply Company is built upon.
The new venture from Elmwood High School seeks to provide students with hands on business, marketing, design and multimedia skills while creating products that appeal to the community that calls Elmwood home. 
“We wanted to see if we could create something sustainable and ongoing as far as the business goes, where they would also learn that business side of things, in case they wanted to do something like this after high school and have their own little side hustle,” explained Patrick Gadsby, a teacher at Elmwood High School and one of ESC’s coordinators. 
“We heard they were really into streetwear. Let’s start with something they’re interested in, give them the building blocks, and from there we can expand once they’re established.”
The brand launched last year, with students designing a logo and creating video content to help tell ESC’s story. Area residents, from teenagers to octogenarians, are already sporting the eye-catching threads, some of which include photos taken by students of iconic Elmwood locales, like La Salle Hotel and the Roxy.
“When people buy these things, they’re buying into a bigger idea,” said graphic design teacher and ESC coordinator Matt Reis. “For us, that allows us to shed light on the whole community. It gives us a chance to talk to the kids about where they live and what it’s all about.”
All Elmwood Supply Company merch is designed and produced in-house, from sublimation and screen printing to laser cutting and video production. The only part of production the school doesn’t have capacity for yet is embroidery.
“When I got here, the store was buying all the Elmwood merch through a third party,” Reis said. “I thought we should be making in house stuff. Some ideas students have come up with were Elmwood Giants merch, and this seemed like a natural progression.”
For students, not only does ESC provide hands on learning opportunities, but also a sense of ownership and pride.
“It provides us with skills we would need to make a business of our own, rather than just looking in a book you’re actually doing it,” said Cynthea Anderson, a Grade 12 student who hopes to study business after she graduates.
“I love this program because from the beginning of the school year I have learned a lot,” said Grade 11 student Loreen Badibe. “I’ve learned how to make good streetwear. I also learned how to make contacts, which is my favourite part of the program so far.”
To date, students have sold Elmwood Supply Company apparel at Elmwood Giants football games, including the home opener, which coincided with Orange Shirt Day.
“That brought a lot of attention,” Aurora Bell, a Grade 12 student, said. “It was good to support our team, while they were also supporting us.”
In time, Gadsby and Reis would like to see Elmwood Supply Company grow into a program of its own at Elmwood High School.
“We want to offer not only ESC but offer internships and level the playing field from where we’re at as a school and what we can offer our kids, and what some other schools are doing,” Gadsby said. “That’s our goal.”
For more information, or to order ESC gear, check out @elmwood_supply_company on Instagram, or contact the school and ask to speak to Gadsby or Reis.

Culture, community, creativity.

Those are the three pillars that the Elmwood Supply Company is built upon.

Sheldon Birnie Elmwood Supply Company is a business venture launched by students and staff at Elmwood High School to give students a creative outlet while learning practical business, design and multimedia skills. Pictured, from left: Graphic design teacher Matt Reis, students Cynthea Anderson, Aurora Bell, and Loreen Badibe, and teacher Patrick Gadsby. (SHELDON BIRNIE/CANSTAR/THE HERALD)

The new venture from Elmwood High School seeks to provide students with hands on business, marketing, design and multimedia skills while creating products that appeal to the community that calls Elmwood home. 

“We wanted to see if we could create something sustainable and ongoing as far as the business goes, where they would also learn that business side of things, in case they wanted to do something like this after high school and have their own little side hustle,” explained Patrick Gadsby, a teacher at Elmwood High School and one of ESC’s coordinators. 

“We heard they were really into streetwear. Let’s start with something they’re interested in, give them the building blocks, and from there we can expand once they’re established.”

The brand launched last year, with students designing a logo and creating video content to help tell ESC’s story. Area residents, from teenagers to octogenarians, are already sporting the eye-catching threads, some of which include photos taken by students of iconic Elmwood locales, like La Salle Hotel and the Roxy.

“When people buy these things, they’re buying into a bigger idea,” said graphic design teacher and ESC coordinator Matt Reis. “For us, that allows us to shed light on the whole community. It gives us a chance to talk to the kids about where they live and what it’s all about.”

All Elmwood Supply Company merch is designed and produced in-house, from sublimation and screen printing to laser cutting and video production. The only part of production the school doesn’t have capacity for yet is embroidery.

“When I got here, the store was buying all the Elmwood merch through a third party,” Reis said. “I thought we should be making in house stuff. Some ideas students have come up with were Elmwood Giants merch, and this seemed like a natural progression.”

For students, not only does ESC provide hands on learning opportunities, but also a sense of ownership and pride.

“It provides us with skills we would need to make a business of our own, rather than just looking in a book you’re actually doing it,” said Cynthea Anderson, a Grade 12 student who hopes to study business after she graduates.

Supplied photo Elmwood Supply Company is a business venture launched by students and staff at Elmwood High School to give students a creative outlet while learning practical business, design and multimedia skills. Students like Aurora Bell (pictured) have been selling ESC gear at all Elmwood Giants football team home games this season, and through direct sales via Instagram.

“I love this program because from the beginning of the school year I have learned a lot,” said Grade 11 student Loreen Badibe. “I’ve learned how to make good streetwear. I also learned how to make contacts, which is my favourite part of the program so far.”

To date, students have sold Elmwood Supply Company apparel at Elmwood Giants football games, including the home opener, which coincided with Orange Shirt Day.

“That brought a lot of attention,” Aurora Bell, a Grade 12 student, said. “It was good to support our team, while they were also supporting us.”

In time, Gadsby and Reis would like to see Elmwood Supply Company grow into a program of its own at Elmwood High School.

“We want to offer not only ESC but offer internships and level the playing field from where we’re at as a school and what we can offer our kids, and what some other schools are doing,” Gadsby said. “That’s our goal.”

For more information, or to order ESC gear, check out @elmwood_supply_company on Instagram, or contact the school and ask to speak to Gadsby or Reis.

Sheldon Birnie

Sheldon Birnie
Community Journalist

Sheldon Birnie is a reporter/photographer for the Free Press Community Review. The author of Missing Like Teeth: An Oral History of Winnipeg Underground Rock (1990-2001), his writing has appeared in journals and online platforms across Canada, the U.S. and the U.K. A husband and father of two young children, Sheldon enjoys playing guitar and rec hockey when he can find the time. Email him at sheldon.birnie@canstarnews.com Call him at 204-697-7112

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