Bringing colour back to the world
Colouring pages teach kids about local front-line workers
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This article was published 11/05/2020 (879 days ago), so information in it may no longer be current.
A Winnipeg advertising agency’s new project aims to bring colour to these dark times.
UpHouse, located in the Exchange District, has started publishing colouring pages under the name Frontline Friends, which feature real front-line workers in Winnipeg. The purpose is to educate children about the COVID-19 pandemic and illustrate the role of local ‘heroes.’
Inspiration for the project came to UpHouse staff when they realized many of them are connected to front-line workers, explained Brenlee Coates, the agency’s creative and marketing manager.
“We wanted to celebrate front-line workers … We thought how cool it would be if we could celebrate the ones we know ourselves and care about, and tell their stories,” Coates said.
“We also noticed a lot of our friends, parents who are working from home right now, or guardians, are … having to explain the situation to their kids which is really tough; they don’t want to fill them with fear.”
Among the individuals highlighted in Frontline Friends is Kristy Dugray, a nurse at Health Sciences Centre.
“I think that when the pandemic initially started and came to Winnipeg, working on the front lines was very scary because everything was just so uncertain,” Dugray, 26, said.
“I was so excited about being a part of this initiative just because I think it’s really important for the public to know, and especially the public that is at home right now, how important it is to keep our front-line workers safe.”
Angela Farkas owns Black Market Provisions (550 Osborne St.) with Alana Fiks. The South Osborne shop, which has been closed to the public due to the pandemic but continues to serve online, specializes in healthy homemade food and other items. On a daily basis the shop fills between 50 to 80 orders.
Both Farkas and Fiks are featured in Frontline Friends.
“It’s been a weird adjustment, but we’ve been lucky that we were able to kind of modify things, that there wasn’t really too many kinks, and we were able to be open and able to help people avoid going to the grocery store if they’re not comfortable with that and being able to do a curbside pickup with no contact,” Farkas, 37, said.
“For us to be put in the same category as (front-line workers) was just so sweet, and so wonderful, and we’re just so happy that we were able to be a part of it with such important people in these crazy times.”
Frontline Friends colouring pages are available online and are free to download. UpHouse is also accepting Frontline Friends nominations. Visit uphouseinc.com/frontline-friends