Applause
Winnipeg Free Press Logo
 

Not everyone’s a critic

The arts and life team is midway through our Winnipeg Fringe Theatre Festival blitz; by Tuesday morning, we will have seen and reviewed all 160 plays at the annual summer event.

In honour of the occasion, which is one of the most exhilarating and exhausting times of the year, Erin Lebar, our intrepid manager of audience engagement for news, made us buttons. The pins feature our mascot, Scoop, and the motto “Original influencer.”

It’s a cheeky little nod to the fact that while traditional media has been usurped by social media in many arenas, when it comes to fringe, the newspaper still looms large. (I loved overhearing people in the beer tent say a play got “five fish” last year, when the Freep switched to fish instead of stars to match the festival’s annual theme; this year, we’re doing space aliens to fit with the Play Hard video-game theme.)

However, though I adore the pins, I do feel it’s important to point out that while Free Press reviews are indeed influential — we have long been the only media outlet in town that covers all the productions — we are wholly distinct from influencers.

I have nothing against influencers. It’s a valid job and it’s also hard work. I follow many of them and enjoy their content, from BookTok stars to local food accounts.

But here’s your reminder that it’s marketing, not journalism.

The ceaseless positivity that comes from influencer culture means any negative response to art is now classified as “mean-spirited.”

But negative reviews are not undertaken lightly, nor are they “personal attacks,” other than in the sense that if you are a person who creates a work and that work isn’t very good or you aren’t very good in it, you might be called on it; this has always been a hazard of presenting art in public, especially art for which you are charging money.

Advertisement

Dan Lett Not for Attribution. A weekly look at politics close to home and around the world.

 

Free Press reviews, be they one–star pans or five-star raves, are not written to serve the production or the performers; our responsibility is to the reader, to audiences.

We are promoters of the local arts scene, in the sense that we continue to cover it in an ever-widening news desert, but boosterism is not our purview.

I don’t pretend that our reviews are the last word or the definitive opinion on any piece of art; critical writing is always somewhat subjective. And now, more than ever, if you want a different opinion, you can go online and read 100 hot takes. You can also just sit in the beer tent at Old Market Square and get word-of-mouth recommendations from people you trust.

But remember that if you’re watching a breathless Instagram reel or reading a rapturous review from someone who was paid to see a production and produce positive content, you’re not getting an honest reaction. It’s an ad in disguise.

Ads won’t hurt any feelings, it’s true. But as New York Times critic A.O. Scott says, “It’s the job of art to free our minds, and the task of criticism to figure out what to do with that freedom. That everyone is a critic means, or should mean, that we are each of us capable of thinking against our own prejudices, of balancing scepticism with open-mindedness, of sharpening our dulled and glutted senses and battling the intellectual inertia that surrounds us. We need to put our remarkable minds to use and to pay our own experience the honour of taking it seriously.”

 

Jill Wilson

 

If you enjoy my newsletter, please consider forwarding it to others. They can sign up for free here.

Did you know we have many other free newsletters? You can gorge yourself on food and beverage news from my Arts & Life pals Eva Wasney and Ben Sigurdson, who write the bi-weekly Dish newsletter, or you can follow a weekly exploration of Indigenous voices, perspectives and experiences in Niigaan Sinclair’s Biidaajimowin | News from the Centre.

You can browse all of our newsletters here.

 
 
 

Advertisement

46% of Winnipeg adults read The Free Press print and digital products weekly.
 

FRINGE FESTIVAL

Winnipeg Free Press:

Winnipeg Fringe Festival: 2026 show reviews

Not sure what to see at this year's Winnipeg Fringe Theatre Festival? All of the Free Press’s reviews will be published here.  Find a show and click to read its review. Read More

 

Free Press review team:

Fringe reviews #8: Experience points awarded

Another Side of Rice, The Crown Witness, The Cult of the Comfy Wizard, Dead Chef, Embarrassed Naked Female, Goose!, How Bono Saved My Life, Paper Fathers, Rumours in Motion, Site #57. Read More

 

Free Press review team:

Fringe reviews #7: Quicksave before the next show

50% Nonverbal, Brilliantly Awkward, A Curated Exit, Four Hearts, A Kid Napping, A Life in 60 Minutes, Love is Blank, Lover Girl, Somewhere Up There, Tango After Midnight. Read More

 

Free Press review team:

Fringe reviews #6: Side quests highly recommended

The Golden Boys, A Magician, Our Father, The Power of Ignorance, Surprise!, Strange Things, Sweat, Tony Wrestles a Stranger, La Vie Parisienne, A Woman's Guide to Romance Novels. Read More

 

Free Press review team:

Fringe reviews #5: Power up!

Dan's Inferno, Great & Powerful Tim, Hapalochlaena, Jean-François, Letters, No Worries If Not, One Human Being Toy Story, Onwards!, Quintland, Meat Machine Read More

 

Free Press review team:

Fringe reviews #4: The next boss battle begins

1-Man No-Show, Louis Riel, Book Lovers, First Vampire, Grimm's Fairer Tales, Mother's Secret, Naked Mennonite: Genesis, Short King, Summer I Turned Sparkly, Thor's a Dick Read More

 

Free Press review team:

Fringe reviews #3: You have died of too much theatre

100mls Or Less, Could Kill but Creates, Cults, (Dad) Stuff, El Diablo of the Cards, D&D Improv Show, Escape Reality, The Funny Thing About Men, House of Gold, The Knights of Durathor Read More

 

Free Press review team:

Fringe reviews #2: No cheat codes required

Dangerous Curves, Elon Muskrat, Evolution of a Broken Heart, Fool's Gambit, Hair Brained, Happy Valley, Lies of a Promiscuous Woman, Mr. Loopy Pants, Pete Seeger Tribute, Tymisha Harris Read More

 

Free Press review team:

Fringe reviews #1: Choose your fighter, then your venue

Absolutely not a cult, Afeni, #Black Eye, Chekov Shorts, Fakespeare, The Ghost of a Flea, A Sexy Pigeon Show, The Shelter, Things That Go Bump, Viento. Read More

 
 
 

OUT AND ABOUT

Eva Wasney:

Looney tunes

Musical comedian Will King mines current events for playful parodies Read More

 

Eva Wasney:

Emergency five turns into regular gig

Kaitlynn Brightnose’s first foray into standup comedy was what many people would categorize as a waking nightmare. Read More

 
 

Ben Waldman:

Forbidden no more

Artist Bistyek enjoys the freedom of living a creative life in full colour Read More

 
 

NEW IN MUSIC

David Sanderson:

Shoreline spins

Winnipeg Beach vinyl boutique helps lake-goers get in the groove Read More

 

Eva Wasney:

Riding a wave of ’90s nostalgia

Creed finds fans young and old as the oft-disbanded group returns to city Read More

 

Conrad Sweatman:

High on passion, low on fuel

Canadian artists grapple with touring difficulties as gas prices rise Read More

 

Meridian Prize launched

While the Polaris has recognized top Canadian albums since 2006, there has long been some consternation within industry circles regarding regional dominance by artists from Ontario and Quebec. Read More

 

Ben Waldman:

Polaris nod brings Begonia’s fantasy closer to reality

After taking home the Juno Award for Adult Alternative Album of the Year in March, Winnipeg singer-songwriter Begonia has now earned a spot on the 10-album short list for the 2026 Polaris Music Prize. Read More

 
 

NEW ON SCREEN

Conrad Sweatman:

Land of the living

Manitoba documentary focuses lens on environmental defenders, beauty of prairies Read More

 

Alison Gillmor:

Goofy ensemble comedy riffs on The Wizard of Oz

Sunny summer flick features several celebrity cameos Read More

 
 

NEW IN BOOKS

Reviewed by Scott Montgomery:

Balance through imbalance

Dave Eggers’ stunning new novel ruminates on friendship, art and the tension between conception and creation Read More

 

Reviewed by Matt Henderson:

The beautiful (board) game

Gruelling world of competitive chess and its top players profiled in riveting new account Read More

 

Reviewed by Craig Terlson:

Book review: Spirit of live theatre captured in haunted festival venue

When is a book like a play, or a play like a book — or both? This is the underlying question posed by David Jón Fuller in his debut novel, Venue 13. Considering Fuller’s background as an editor and re... Read More

 

Reviewed by Riel Lynch:

Smith’s sisters haunted by ghosts, childhood memories

The 15th novel by Scottish author Ali Smith details the remembered traumas or ghost stories of sisters Petra and Patch, who heard of ghost horses and people that were “pancaked” by an army tank (presumably while under military occupation during the First World War). Read More

 

Reviewed by Kathryne Cardwell:

Rounding the bases

Wryly funny essays chronicle the rocky road to motherhood — and her debilitating postpartum anxiety Read More

 

Reviewed by Andrew Geary:

Mysterious payment made to missing mom leads to tense father-daughter reunion

The twisted and troubled relationship between the charming but irresponsible father John Dixon (Dix) and his adult daughter Lila lies at the heart of Justin Halpern’s comedic novel. Read More

 
 

Share:

     
 

Download our News Break app