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Let’s make a deal: TIFF touts its first market, says Canadian creators will benefit
4 minute read Wednesday, Aug. 19, 2026TORONTO - Executives with the Toronto International Film Festival boasted Wednesday that their inaugural marketplace would serve as a launchpad for Canadian directors and producers to make global connections.
CEO Cameron Bailey made the remarks at an event celebrating the festival's lineup of Canadian films, which also served as an unofficial introduction for TIFF: The Market, where filmmakers can shop around their projects and make deals with financiers and distributors.
"Without the business of screen storytelling -- the deals, the financing, bringing the creative people together with the money -- none of this happens," Bailey said, on stage at the TIFF Lightbox.
"Filmmakers don't get to make their next works. Talent doesn't get developed. Projects don't get developed. Canadian stories don't get to see the light of day. So we are very proud to be opening the biggest storefront the world has ever seen for Canadian storytelling."
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