Food & Drink
Opinion
Ready-to-go drinks fit for a scorching summer
5 minute read Friday, Jul. 10, 2026It’s mid-July, I’m just back from a little holiday and if I’m being totally honest, am suffering from a touch of post-vacay brain fog. It’s supposed to be scorching hot for the next few days. The Free Press arts and life crew is mainly tied up with attending and covering the Winnipeg Folk Festival, and prepping for Winnipeg Fringe Theatre Festival coverage as well.
In other words, rather than some educational deep dive into a grape variety or wine region for this week’s Uncorked, we’re keeping it simple. To that end, this week I tasted six drinks that fall into the ready-to-drink (RTD) category — think hard seltzers, coolers, pre-mixed cocktails and the like — selected mostly at random (although I made sure not to duplicate any particular flavour).
For the most part, the wildly popular RTD category offers boozy drinks that don’t taste like alcohol, often offering nostalgic flavours for drinkers of my particular vintage. It’s one of the only categories of alcohol that’s actually seeing a growth in sales.
Now, are these companies trying to appeal to us more seasoned imbibers looking for a taste of nostalgia, or are these flavoured RTD beverages meant to appeal to younger (and potentially underage) drinkers? That’s a debate/discussion for another time.
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