Ad campaign’s claims put to the test ER doc troubled by claim marijuana 'doubles' chance of being in a crash

The new "Don't Drive High" campaign from the federal government includes a polished, millennial-friendly TV ad, spots on radio and in cinemas, and online exposure.

Read this article for free:


or

Already have an account? Log in here »

To continue reading, please subscribe:

Subscribe and receive a limited-edition Free Press branded hat or tote.

Digital Subscription

One year of digital access for only $205*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.

Hey there, time traveller!
This article was published 08/12/2017 (3171 days ago), so information in it may no longer be current.

The new “Don’t Drive High” campaign from the federal government includes a polished, millennial-friendly TV ad, spots on radio and in cinemas, and online exposure.

It also includes lots of statistics, including the stark claim, “Marijuana doubles your chances of being in a crash.”

That claim troubles Dr. Ian Mitchell, an emergency room physician in Kamloops, B.C., who researches cannabis.

An image from the federal government's anti-impaired driving campaign website. Experts agree that cannabis increases the risk of a traffic collision, but the exact increase in risk remains in question.
An image from the federal government's anti-impaired driving campaign website. Experts agree that cannabis increases the risk of a traffic collision, but the exact increase in risk remains in question.

“I think it’s a reasonable campaign, it’s something that needs to be brought to the public’s attention. Obviously, people are very concerned about it,” says Mitchell, who is also an associate professor of emergency medicine at the University of British Columbia.

“But I think that the message they’re giving out is not accurate. And I think because of that, they are going to be spending lots of resources in a wasteful manner.”

Researchers generally agree that using cannabis before getting behind the wheel increases the risk of a collision. The degree to which cannabis increases that risk, however, is in question.

The origin of the ‘doubles your chances’ claim

The federal government attributes its claim that cannabis “doubles” the risk of a collision to a 2012 paper by lead author Mark Asbridge, an associate professor at Dalhousie University’s department of community health and epidemiology.

That paper was a systematic review, a genre of academic research that involves critical analysis of the results of multiple studies by other academics.

Asbridge and his colleagues found “driving under the influence of cannabis was associated with a significantly increased risk of motor vehicle collisions compared with unimpaired driving,” at an odds ratio of 1.92.

In other words, they estimated a cannabis-impaired driver is 92 per cent more likely to experience a collision than an unimpaired driver — or roughly double the risk.

Dr. Ian Mitchell is an emergency room physician in Kamloops, British Columbia who researches cannabis. (Supplied)
Dr. Ian Mitchell is an emergency room physician in Kamloops, British Columbia who researches cannabis. (Supplied)

Had the federal government asked Asbridge about using his research in their campaign, however, he says he would have advised looking to newer studies on cannabis-impaired driving.

Asbridge said the most up-to-date analysis of the risks of cannabis-impaired driving is a 2016 analysis in the journal Addiction by Norwegian researchers Ole Rogeberg and Rune Elvik. The authors re-calculated Asbridge’s research using different methodological assumptions, and came up with a much lower estimate of the increased collision risk from cannabis-impaired driving, at an odds ratio of either 1.36 or 1.22 (36 per cent or 22 per cent) depending on the methodology used.

Put another way, write Rogeberg and Elvik, “this suggests that roughly 20 to 30 per cent of traffic crashes involving cannabis occur because of the cannabis use. By comparison, the comparable ‘average’ relative risk for accidents with fatalities after drinking alcohol… would imply that approximately 85 per cent of crashes involving alcohol occur because of alcohol.”

To the extent that there is an objective “truth” about the increased collision risk from cannabis impairment, Asbridge said, “the true estimate lies somewhere between their revised estimate and our estimate.”

The federal government’s position

Public Safety Canada, which launched the Don’t Drive High campaign on Tuesday, said it was aware of the more recent 2016 study by Rogeberg and Elvik that estimates much lower collision risk from cannabis impairment.

In an email, a Public Safety Canada spokesman said the department “has closely reviewed a number of reports related to the effects of cannabis on drivers,” and cited a new fact sheet from the Traffic Injury Research Foundation that “again cites research showing that cannabis-positive drivers are more than twice as likely to crash as cannabis-free drivers.”

An image from the federal government's anti-impaired driving campaign.
An image from the federal government's anti-impaired driving campaign.

(The Washington state research cited by that fact sheet, however, explicitly notes that “the information in this report cannot be used to determine if marijuana is or is not causing fatal crashes.”)

“Research in this area is relatively new, which is why the Government of Canada is investing in it so we can continue to make evidence-based decisions,” wrote the spokesman.

“Public Safety Canada will continue to support and review research to ensure statistics used in the campaign are as accurate and up to date as possible, and changes will be made over the course of the five-year campaign if they are needed.”

The spokesman pointed out that all these reports “make clear that driving under the influence of drugs significantly increases the risk of a person being involved in a collision.”

‘It’s still an increase in the risk’

Asbridge, who believes “any kind of impairing substance or impairing behaviour” should be avoided, says academic research on complex topics such as impaired driving is constantly being challenged.

“The evidence is always emerging and changing when we introduce new studies and better studies.”

Like Public Safety Canada, Asbridge says the bottom line is that the risk of collisions does increase after cannabis consumption.

Other statistics used in the ad campaign are less debatable.
Other statistics used in the ad campaign are less debatable.

“Even if it’s a marginal increased risk, it’s still an increase in the risk. That would be the more important message, rather than throwing (the ‘doubles the risk’) figure out at people.”

Mitchell says his emergency room doesn’t “see a lot of accidents necessarily related to cannabis, compared to alcohol.”

Any discussion about the risk of collisions caused by cannabis impairment, says Mitchell, needs to include “the context that this is a minor degree of impairment compared with what we’re used to dealing with, with alcohol.”

For example, Mitchell suggests, take Asbridge’s finding that cannabis use increases the risk of a collision by 92 per cent and compare it to estimates of increased collision risk from alcohol use.

As seen in chart 4 of this paper by the National Institute on Alcohol Abuse and Alcoholism in the U.S., a blood-alcohol content level of 0.07 — below Canada’s federal limit of 0.08 — would increase the risk of a collision by 109 per cent. A blood alcohol content of 0.08 would equal an increased risk of 169 per cent. Beyond the 0.08 legal limit, the odds of an alcohol-related crash increase even more dramatically.

In other words, Mitchell points out, the estimated risk of a crash from a level of alcohol impairment that’s legal under Canadian federal law is higher than the risk of a crash from cannabis impairment being cited by Public Safety Canada’s campaign.

Experts agree that cannabis increases the risk of a traffic collision, but the exact increase in risk remains in question. (Bill Alkofer / The Associated Press files)
Experts agree that cannabis increases the risk of a traffic collision, but the exact increase in risk remains in question. (Bill Alkofer / The Associated Press files)

“And that correlates with how much resources you should be spending on the problem,” he says. “With the minimal amount of impairment that’s present in cannabis users, the focus really should be about decreasing alcohol further… but also addressing things that are much, much more impairing like distracted driving and people using their cellphones to watch movies.”

solomon.israel@theleafnews.com  

@sol_israel

History

Updated on Saturday, December 9, 2017 3:09 PM CST: More information about the relative risks of collisions caused by cannabis and alcohol added.

Report Error Submit a Tip

More Stories

‘Disrespectful’: residents frustrated after Wyatt arrives hour late to committee meeting

Joyanne Pursaga 3 minute read Preview

‘Disrespectful’: residents frustrated after Wyatt arrives hour late to committee meeting

Joyanne Pursaga 3 minute read Yesterday at 4:37 PM CDT

Several Winnipeggers attending a city development hearing on Thursday expressed frustration that one councillor arrived about an hour late, delaying the matter from being heard.

Coun. Russ Wyatt, who continues to attend city hall while facing criminal charges, began participating in the 9:30 a.m. East Kildonan-Transcona community committee meeting at 10:35 a.m.

A resident who hoped to speak at the meeting about a development plan in south Transcona noted the tardiness led the committee to bump the topic down on its agenda, while dozens waited to speak on it.

Christina Pyra eventually opted to leave city hall instead of waiting for her turn to make a presentation, to avoid missing a work commitment.

Read
Yesterday at 4:37 PM CDT

Libau man warns Manitobans after contracting West Nile Virus

Morgan Modjeski 3 minute read Preview

Libau man warns Manitobans after contracting West Nile Virus

Morgan Modjeski 3 minute read Wednesday, Aug. 12, 2026

A Manitoba man is warning others about the presence of West Nile virus in the region, as he’s concerned his case has not been announced by the province.

Todd Holmes was informed he had contracted West Nile virus on Friday, several days after he attempted to donate blood in Selkirk. Canadian Blood Services called to tell him his sample tested positive for the virus.

Holmes said he was contacted by the province about his diagnosis on Tuesday afternoon, yet a website that logs cases of West Nile in the province continues to read zero.

He decided to take matters into his own hands by posting about his plight on social media.

Read
Wednesday, Aug. 12, 2026

Opaskwayak restorative justice court to give offenders opportunity to ‘heal’

Erik Pindera 5 minute read Preview

Opaskwayak restorative justice court to give offenders opportunity to ‘heal’

Erik Pindera 5 minute read Yesterday at 6:00 AM CDT

The Manitoba government, provincial court and Opaskwayak Cree Nation are signing a memorandum of understanding today to establish a community-led court focused on Indigenous restorative justice principles.

Justice Minister Matt Wiebe is in the northern First Nation, which neighbours The Pas, to attend this week’s Opaskwayak Indigenous Days summer festival, ahead of the signing of the nation-to-nation agreement after a pipe ceremony today.

“This is really a pivotal marker on the path to reconciliation for our justice system and an incredible opportunity to begin the process of reconciling the two systems of justice, that being the traditional Indigenous justice system with our colonial system,” Wiebe told the Free Press on Wednesday.

“I’m just excited to be here to have the opportunity to formally mark the collaboration, but really to listen and to hear from community about the best ways, the best path forward.”

Read
Yesterday at 6:00 AM CDT

Dazed and confused stoner comedy hard to get right

Alison Gillmor 4 minute read Preview

Dazed and confused stoner comedy hard to get right

Alison Gillmor 4 minute read 2:01 AM CDT

Stoner comedy has always been kind of a dude thing. Think of the Fabulous Furry Freak Brothers, Cheech & Chong, Ice Cube’s Friday franchise, Harold & Kumar, basically any movie with the young Seth Rogen.

Screenwriter Dylan Meyer (Moxie) provides a much-needed gender swap in her directorial debut, giving us Kristen Stewart and Alia Shawkat as ride-or-die roommates Frankie and Molly. Dipping in and out of the gig economy and perpetually broke, they share their Los Angeles bungalow with two cats, a life-size cardboard cutout of Celine Dion and an enormously complicated “bong-a-tron” that takes up most of the living room.

Finally, finally, it’s women who get to be messy, aimless and really high.

Unfortunately, stoner movies — no matter the gender — are surprisingly hard to get right. The Wrong Girls is sweet and shaggy and intermittently funny, but Meyer ends up struggling with the genre’s common buzzkills.

Read
2:01 AM CDT

Rainbow Stage star relates to Elle Woods’ perseverance

Ben Waldman 4 minute read Preview

Rainbow Stage star relates to Elle Woods’ perseverance

Ben Waldman 4 minute read Yesterday at 5:00 AM CDT

Nearly 9,000 aspiring barristers and solicitors cross their fingers and send in their LSAT scores to Harvard University each year, but less than 10 per cent of applicants wind up on campus in Cambridge, Mass.

In Legally Blonde, the musical opening tonight at Rainbow Stage, Elle Woods (Claire Mac Master) defies the undercutting judgment of her blue-blood boyfriend Warner (Duncan Cox) to earn a spot in the Ivy League, leaving her doubters aghast and crimson-faced.

“What?” asked Elle — played by Reese Witherspoon in the 2001 film version — “Like it’s hard?”

The New York-born Mac Master never had any aspirations to pursue a law career, but can relate to her character’s plucky self-determination based on her experience at Toronto Metropolitan University’s undergraduate acting program, which accepts 25 applicants each year from an international pool of hundreds.

Read
Yesterday at 5:00 AM CDT

Wyatt vows to ‘absolutely’ continue serving as city councillor despite latest sex-crime charges

Joyanne Pursaga 5 minute read Preview

Wyatt vows to ‘absolutely’ continue serving as city councillor despite latest sex-crime charges

Joyanne Pursaga 5 minute read Updated: Yesterday at 5:35 PM CDT

Transcona Coun. Russ Wyatt vowed Thursday to continue doing his job after more criminal charges were laid against him this week, while the mayor called for “better tools” to address elected officials who face serious allegations.

Wyatt, 56, was charged Monday with sexual assault and administering a noxious substance in an October 2023 incident. He was previously charged with sexual assault and administering a noxious substance in March, based on allegations tied to a 2025 gathering.

On Thursday, Wyatt arrived at city hall and quickly walked to his office at 10:20 a.m., nearly an hour after the East Kildonan-Transcona community committee meeting he planned to attend was scheduled to begin.

He answered few questions from reporters.

Read
Updated: Yesterday at 5:35 PM CDT