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The Free Press Technical Vocational Education Education Subject Fashion and esthetics

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Fashion and esthetics

Please review each article prior to use: grade-level applicability and curricular alignment might not be obvious from the headline alone.

Marney Stapley (left), co-ordinator of the new Waabishkaa-Makwa Lab, and WSD knowledge keeper Elaine Mayham at R.B. Russell Vocational School.
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North End vocational school opens ‘cultural learning lab’ creative design studio

Maggie Macintosh 4 minute read Preview
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North End vocational school opens ‘cultural learning lab’ creative design studio

Maggie Macintosh 4 minute read Monday, Apr. 20, 2026

A North End warehouse has been converted into a multi-purpose design studio where students can sew ribbon skirts, print 3D models and launch businesses.

The Winnipeg School Division celebrated the grand opening of its Waabishkaa-Makwa Lab last week.

The first-of-its-kind “cultural learning lab” embeds Indigenous teachings into project-based learning activities.

For more than a decade, the 4,500-square-foot space inside R.B. Russell Vocational School had been collecting dust and housing broken equipment.

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Monday, Apr. 20, 2026
Tailor, Kil Bae, poses for a photo inside his shop on Friday, March 27, 2026, in New York. (AP Photo/Andres Kudacki)
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Tailors age out of the workforce even as demand for their skills grows

Anne D'innocenzio, The Associated Press 7 minute read Preview
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Tailors age out of the workforce even as demand for their skills grows

Anne D'innocenzio, The Associated Press 7 minute read Saturday, May. 2, 2026

NEW YORK (AP) — Hunched over a sewing machine, Kil Bae is hemming a dress inside his Manhattan tailor shop when a new customer stops by with a vintage Tommy Hilfiger jacket he wants taken in.

The modeling agent paid $20 at a thrift store for his reversible bomber style that's plaid on one side and red on the other. He's willing to spend $280 to have it slimmed down. Alteration requests with such a price disparity would have seemed odd a few years ago, the tailor says, but are helping to keep the bobbins bobbing at his one-man shop, 85 Custom Tailor.

Bae carefully examines the cotton jacket before moving in to pin it, circling the customer like a sculptor with a chisel. He started training as a tailor at age 17, in his native South Korea. Now 63, he's part of a shrinking breed in the U.S., where professional sewers, dressmakers and tailors are aging out of the workforce as their services find fresh demand.

Shoppers who grew up on disposable fast fashion are enlisting tailors and seamstresses to give off-the-rack purchases a custom fit or personal flair, to revive secondhand finds or to extend the lives of their wardrobes, according to fashion industry experts. Weight-loss drugs like Zepbound and Wegovy mean more Americans are seeking adjusted waistbands, tapered sleeves and other types of resizing, Bae said.

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Saturday, May. 2, 2026
JOHN WOODS / FREE PRESS
                                ‘We just thought it was a nice place for us to start,’ says Jossy Nelson, an entrepreneur born in Nigeria who immigrated to Swan River from Ireland to grow her makeup line.
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Swan River-based cosmetics brand seeks ‘bigger breakthrough’

Malak Abas 4 minute read Preview
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Swan River-based cosmetics brand seeks ‘bigger breakthrough’

Malak Abas 4 minute read Monday, Mar. 30, 2026

A makeup and skincare brand led by a newcomer out of the town of Swan River is looking to expand its reach.

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Monday, Mar. 30, 2026
The old-school cardigan Ryan Gosling wears in Project Hail Mary has become this season’s must-have item, with knitting kits currently sold out the Mary Maxim website. (Jonathan Olley / Amazon Content Services)
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Popularity of sweater with Manitoba roots goes galactic after visit to stars

AV Kitching 3 minute read Preview
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Popularity of sweater with Manitoba roots goes galactic after visit to stars

AV Kitching 3 minute read Monday, Mar. 30, 2026

It’s the ultimate interstellar fashion moment; a vintage-inspired Mary Maxim fox knit, worn by Ryan Gosling’s character in his latest blockbuster Project Hail Mary, has sent the crafting world spinning.

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Monday, Mar. 30, 2026
Ruth Bonneville / Free Press
                                Menswear brand dEDIGER, founded in 2012, was relaunched last year.
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Functional menswear brand dEDIGER back in fashion

Aaron Epp 5 minute read Preview
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Functional menswear brand dEDIGER back in fashion

Aaron Epp 5 minute read Thursday, Mar. 26, 2026

Tanner Brooks gets things done.

The 32-year-old lives in the country, drives a truck, works all day as an electrician and helps out on his family’s farm on evenings and weekends. Every so often, he drives into the city to grab a drink with his buddies or to take his girlfriend on a date.

Not bad for someone who doesn’t exist.

Brooks is the customer avatar for dEDIGER, a Winnipeg-based menswear brand that offers everyday durable, functional clothing. Shelley Ediger started the brand almost 15 years ago, put it on the backburner in 2018, and relaunched it in August with the help of Naomi Shindak.

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Thursday, Mar. 26, 2026
MIKAELA MACKENZIE / FREE PRESS
                                Dave Johnson and his collection of antique sewing machines on Tuesday, March 17, 2026. For Dave story. Free Press 2026

For vintage sewing-machine aficionado, it’s all about seeing them stitch again

David Sanderson 8 minute read Preview

For vintage sewing-machine aficionado, it’s all about seeing them stitch again

David Sanderson 8 minute read Friday, Mar. 20, 2026

Dave Johnson, a semi-retired snowplow operator who also worked as a homebuilder, collects, repairs and uses vintage sewing machines.

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Friday, Mar. 20, 2026
Ruth Bonneville / Free Press
                                When customers visit Anziety, they’ll walk into a main room where they’ll find the loungewear, dresses, handbags and jewelry that they’ve been offering online for the last few years.

Fledgling clothing, jewelry pop-up retailer Anziety opens in-person store on Academy Road

Aaron Epp 5 minute read Preview

Fledgling clothing, jewelry pop-up retailer Anziety opens in-person store on Academy Road

Aaron Epp 5 minute read Monday, Mar. 16, 2026

A splash of pink highlights the northeastern corner of Academy Road and Lanark Street in Winnipeg.

Anziety is opening its first brick-and-mortar store at 545 Academy Rd. this weekend. Natalie Riccardo started the clothing and jewelry retailer as an online business, and then began appearing at markets and pop-up events in a rosy booth. Now, the 22-year-old entrepreneur has a brightly painted flagship store to call her own.

It’s meant to be a place where beauty meets women’s wellness, Riccardo said. “I want this space to make you feel empowered, confident and just at home. (I want to tie) confidence and inner beauty together into a magical experience.”

Selling intimate apparel at a pop-up event can be tricky, Riccardo added. While she believes she’s mastered the art of making customers feel comfortable as they look for lingerie in public, she’s thankful they’ll now have access to onsite change rooms.

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Monday, Mar. 16, 2026
MIKAELA MACKENZIE / FREE PRESS
                                Peter Havens, general manager at CF Polo Park, on Wednesday, March 11, 2026. For Aaron story. Free Press 2026
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Abercrombie & Fitch to open first Manitoba store in Polo Park

Aaron Epp 6 minute read Preview
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Abercrombie & Fitch to open first Manitoba store in Polo Park

Aaron Epp 6 minute read Wednesday, Mar. 11, 2026

If Peter Havens has learned anything from two decades of managing shopping centres, it’s that malls reinvent themselves.

“That’s really the name of the game in retail, is to keep it fresh,” said Havens, general manager of CF Polo Park.

Winnipeg’s largest mall is keeping it fresh this year with the addition of the province’s first Abercrombie & Fitch store. The 133-year-old lifestyle retailer will open a store in April or May in the main-floor space once occupied by Hollister.

“They’re excited to be in Winnipeg,” Havens said.

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Wednesday, Mar. 11, 2026
A model wears a creation as part of the Hermes Fall/Winter 2026-2027 Women's collection presented in Paris, Saturday, March 7, 2026. (AP Photo/Aurelien Morissard)

Stars hit Paris runways, but fall’s real trend was dressing for hard times – and real life

Thomas Adamson, The Associated Press 5 minute read Preview

Stars hit Paris runways, but fall’s real trend was dressing for hard times – and real life

Thomas Adamson, The Associated Press 5 minute read Tuesday, Mar. 10, 2026

PARIS (AP) — The celebrities came first, as they always do at the Paris runways.

After Oprah Winfrey stole the show in the opening stretch of the nine-day week, Naomi Watts and Kai Schreiber were at Balenciaga. Rooney Mara, Diane Kruger, Alexa Chung, Elizabeth Olsen and Yseult turned up at Givenchy.

Sarah Paulson and Tracee Ellis Ross watched Celine. Chappell Roan was at Vivienne Westwood and then at McQueen, where Myha’la and Sophie Thatcher were also there. Chanel was still to come Monday, and Louis Vuitton capping the season Tuesday.

But this week was about more than the front row.

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Tuesday, Mar. 10, 2026
RUTH BONNEVILLE / FREE PRESS FILES
                                Kathy Tran-Riese, owner of KayTran Eyewear, is working hard to repair her business’s relationship with its American customers.
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Manitoba small businesses losing faith in U.S. as a trade partner, poll shows

Malak Abas 4 minute read Preview
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Manitoba small businesses losing faith in U.S. as a trade partner, poll shows

Malak Abas 4 minute read Wednesday, Mar. 4, 2026

When Kathy Tran-Riese’s eyeglass company was faced with a tough decision in the face of a trade war last May — eat the huge tariff cost, or pause shipments to the U.S. — she chose the latter, losing nearly half of her customer base in the process.

Nearly a year later, she’s found a way to make it work. KayTran Eyewear opened a distribution centre in Ohio in September to receive the frames, which are made for people with low nose bridges and exported from China, directly into the U.S. But now, she’s navigating a new hurdle: trying to repair her business’s relationship with its American customers.

“From my perspective, I almost foolishly thought that as soon as it opened up, it would be opening up the floodgates in a way, customers that had been waiting to come back and waiting to return with us,” she said Wednesday.

“But once you lose that customer base for several months, a lot of them have gone elsewhere, a lot of them have lost touch with you.”

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Wednesday, Mar. 4, 2026
RUTH BONNEVILLE / FREE PRESS
                                ENT - Volunteer Washer Donna Askew Story: A new series on older Manitobans who have interesting jobs, or hobbies etc This specific story looks at Donna Askew’s volunteer work at the Nearly New Shop. Askew has been washing all the donated clothes for 20+ years. The former Children’s Hospital nurse took on this role more than 20 years ago and does between four to six loads of laundry a week. She picks up the dirty laundry on Tuesdays, when she also drops off last week’s load. Photos of her picking up the donated clothes from the Nearly New Shop and sorting and washing them in her laundry room in her basement. Story by AV Kitching Feb 11th, 2026
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Retired nurse doesn’t mind doing laundry to help raise money for Children’s Hospital Foundation

AV Kitching 9 minute read Preview
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Retired nurse doesn’t mind doing laundry to help raise money for Children’s Hospital Foundation

AV Kitching 9 minute read Monday, Mar. 2, 2026

Donna Askew has been doing other people’s laundry for more than 20 years, but she doesn’t mind. It’s all for a good cause.

It’s fair to say Askew has washed, dried, mended and hung up thousands of shirts, blouses, dresses, T-shirts and trousers during her tenure as volunteer laundress at the Nearly New Shop at 961 Portage Ave.

“You name it, I’ve washed it… underwear and socks and lots of bedding and tablecloths and runners… if you’ve washed it at home in your washer, I’ve washed it in mine,” she says, laughing.

The shop attracts more than 50 customers daily, many who have come to rely on it.

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Monday, Mar. 2, 2026
RUTH BONNEVILLE / FREE PRESS
                                Métis visual artist Claire Johnston’s beaded octopus bag includes messages protesting the use of AI.
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Exhibit connects traditional and contemporary Métis beadwork artists

Jen Zoratti 7 minute read Preview
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Exhibit connects traditional and contemporary Métis beadwork artists

Jen Zoratti 7 minute read Friday, Feb. 27, 2026

Suspended from the ceiling in Gallery 1C03 at the University of Winnipeg is an octopus bag, created by Métis visual artist Claire Johnston.

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Friday, Feb. 27, 2026
A Guardian FLEX Chinstrap is shown in this undated handout photo. THE CANADIAN PRESS/Handout — Guardian Sports (Mandatory Credit)
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New football chinstrap designed to lessen force of blows to facemask

Dan Ralph, The Canadian Press 4 minute read Preview
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New football chinstrap designed to lessen force of blows to facemask

Dan Ralph, The Canadian Press 4 minute read Friday, Mar. 20, 2026

Erin Hanson wants to make taking it on the chin in football much safer in Canada.

Guardian Sports officially launched the Guardian Flex chinstrap on Thursday for individual and team sale, with the CFL being among the leagues to have reviewed the item. The product has been engineered to reduce the impact of blows to the facemask.

According to the company, the chinstrap reduces Head Acceleration Response Metric (HARM) scores by up to 35 per cent and targets facemask impacts, which research suggests account for about half of all hits and are an area where traditional helmets underperform.

The chinstrap will be far less noticeable to fans than the Atlanta-based company’s Guardian Cap. Introduced 14 years ago, the soft padded shell fits over a football helmet and is secured by elastic straps attached to the facemask.

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Friday, Mar. 20, 2026
FILE - The tassels on Dallas Mavericks guard Kyrie Irving wave as he participates during the second half in Game 3 of the NBA basketball finals against the Boston Celtics, Wednesday, June 12, 2024, in Dallas. (AP Photo/Tony Gutierrez, File)
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The surprising complexity behind the squeak of basketball shoes on hardwood floors

Adithi Ramakrishnan, The Associated Press 4 minute read Preview
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The surprising complexity behind the squeak of basketball shoes on hardwood floors

Adithi Ramakrishnan, The Associated Press 4 minute read Thursday, Mar. 19, 2026

NEW YORK (AP) — As he watched the Boston Celtics play from the stands of TD Garden, one noise kept catching Adel Djellouli's ear.

“This squeaking sound when players are sliding on the floor is omnipresent,” he said. “It’s always there, right?”

Squeaky shoes are part of the symphony of a basketball game, when rubber soles rasp against the hardwood floors as players jab step, cut and pivot and defenders move their feet to stay in front of their assignment.

Returning home from the game, Djellouli wondered how that sound was produced. And as a materials scientist at Harvard University, he had a way to find out.

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Thursday, Mar. 19, 2026

Festival du Voyageur and the modern fur industry

Tracy Groenewegen 5 minute read Tuesday, Feb. 24, 2026

Festival du Voyageur, which wrapped up its 57th annual run this past weekend, is hard to pin down.

It is Western Canada’s largest winter festival and francophone event. It celebrates Indigenous history and culture. It used to hold staged gunfights or “skirmishes” and a casino.

It can be easy to forget that Festival du Voyageur is at its core a celebration of Canada’s fur trade history. Without the fur trade, there would be no Canada as we know it. Among other things, it was the engine of French settlement in North America and gave birth to the Metis Nation. At the same time, the fur trade had profound and lasting negative impacts on Indigenous communities and devastated local populations of beavers and other animals. Any event that commemorates a history as deeply contentious as that of the fur trade — especially one that draws tens of thousands of people each year — must do so responsibly.

Festival du Voyageur agrees.

BROOK JONES/FREE PRESS
                                Lourdes Federis (left) and Andrea Kitano will host a Seollal, a Korean Lunar New Year party.
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Belated Lunar New Year party a feast of Korean culture

Eva Wasney 3 minute read Preview
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Belated Lunar New Year party a feast of Korean culture

Eva Wasney 3 minute read Tuesday, Feb. 24, 2026

For the last month, Andrea Kitano has been spending her weekends hosting hanbok fashion shows at shopping centres across Winnipeg.

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Tuesday, Feb. 24, 2026
BROOK JONES / FREE PRESS FILES
                                Main Street Project Communications Specialist Cindy Titus holding a winter coat as she stands next to a clothing rack at the local shelter’s clothing donation area in Winnipeg, Man., Friday, Oct. 20, 2023. Main Street Project is collecting donations of socks for its Socktober campaign. The shelter also needs donations of everyday clothing items and with cooler weather approaching, donations of thermal wear, winter boots, winter jackets, snow pants, scarves and hand warmers are also in need.
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Main Street Project basement becoming donation-based ‘store’

Nicole Buffie 3 minute read Preview
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Main Street Project basement becoming donation-based ‘store’

Nicole Buffie 3 minute read Tuesday, Feb. 17, 2026

Soon, Winnipeg’s homeless population will have their own store to shop for clothing and hygiene products, free of charge.

The basement of Main Street Project’s Main Street shelter is being transformed into a donation-based “store” where homeless people can pick out the clothes they want, instead of just accepting the donations they are given.

“A lot of the time we like to buy clothes that fit us well and look good and make us feel good. And I think it will be great to be able to offer that same experience to people in the community who may not otherwise have that opportunity,” said Cindy Titus, interim director of development at Main Street Project.

Part of the store will be named Ashley’s Closet, in memory of former Winnipegger Ashley Tokaruk.

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Tuesday, Feb. 17, 2026
MIKAELA MACKENZIE / FREE PRESS
                                Students with the Elmwood Supply Company store/products at Elmwood High School on Tuesday, Feb. 3, 2026. Elmwood Supply Company is a student-led clothing and keepsake brand designed to help fight negative stereotypes about the Elmwood neighbourhood. For Eva story. Free Press 2026
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Elmwood students’ clothing venture instils pride, breaks down stereotypes in blue-collar neighbourhood

Eva Wasney 8 minute read Preview
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Elmwood students’ clothing venture instils pride, breaks down stereotypes in blue-collar neighbourhood

Eva Wasney 8 minute read Friday, Feb. 13, 2026

Xander Woodley is spending his fourth period filling orders.

The Grade 12 Elmwood High School student pulls a blank sweatshirt from the supply closet and double-checks the customer’s purchase: one double-extra-large GPS Crewneck in navy.

He walks over to the heat press at the back of the graphics lab and flips through a stack of transfer sheets to find the correct design.

“It’s a map of our community of Elmwood; these are all of the streets, as well as the Red River and co-ordinates of where we are,” Woodley says, pointing to the line-art rendition of the northeast Winnipeg neighbourhood, the ward boundaries of which run from McLeod Avenue to the Canadian Pacific mainline and from the eastern bank of the Red River to Lagimodiere Boulevard.

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Friday, Feb. 13, 2026
An employee of De Beers Canada holds a 12.8 carrot diamond worth $1 million at the opening of their facility in Calgary Wednesday, July 6, 2016. THE CANADIAN PRESS/Jeff McIntosh
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Pause at N.W.T. diamond mine amid weak market ‘serious news,’ industry minister says

Lauren Krugel, The Canadian Press 4 minute read Preview
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Pause at N.W.T. diamond mine amid weak market ‘serious news,’ industry minister says

Lauren Krugel, The Canadian Press 4 minute read Wednesday, Mar. 4, 2026

CALGARY - An expansion project has been put on hold at a diamond mine in the Far North, a move the Northwest Territories government says underscores the need to reduce its economic reliance on that industry.

Mountain Province Diamonds Inc. says it and joint-venture partner De Beers Canada Inc. have decided to pause the Tuzo Phase 3 project at the Gahcho Kué mine some 300 kilometres northeast of Yellowknife. Mountain Province owns 49 per cent of the mine and De Beers owns 51 per cent.

"This decision follows a careful assessment of the project's economics considering the prevailing market environment," Mountain Province said in a news release late Monday.

"While the Tuzo Phase 3 project has demonstrated strong potential, current market conditions have prompted the partners to take a measured approach to its development."

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Wednesday, Mar. 4, 2026
MIKAELA MACKENZIE / FREE PRESS
                                Jan (left), Kate, and Scott Malabar in the cold storage area at Harlequin Costume on Thursday, Feb. 5, 2026. For Aaron Epp story. Free Press 2026

Harlequin Costume seeks to sell building, ‘staggering’ collection; dancewear store to continue under same name

Aaron Epp 6 minute read Preview

Harlequin Costume seeks to sell building, ‘staggering’ collection; dancewear store to continue under same name

Aaron Epp 6 minute read Monday, Feb. 9, 2026

Looking to buy a building in downtown Winnipeg? Get in touch with the owners of Harlequin Costume.

If you’re interested in purchasing thousands upon thousands of costumes, you’ll want to talk to them, too.

Scott and Jan Malabar are selling their building at 375 Hargrave St., where the husband and wife have operated their costume, dance and formal wear business since the 1980s.

The asking price for the building, which sits a few blocks south of the Exchange District and a short walk from Central Park, is $995,000.

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Monday, Feb. 9, 2026
Owner Kadjahtou Balde, center, interacts with Tyllah Gorham, at Modify Thrift in Harlem, in the Manhattan borough of New York, Friday, Jan. 23, 2026. (Ulaa Kuziez/RNS via AP)
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A Muslim-owned thrift shop blends modest fashion, faith and sustainability

Ulaa Kuziez, The Associated Press 6 minute read Preview
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A Muslim-owned thrift shop blends modest fashion, faith and sustainability

Ulaa Kuziez, The Associated Press 6 minute read Saturday, Feb. 14, 2026

NEW YORK (RNS) — Kadjahtou Balde has a hard time parting with some of the vintage gems that make it into her Harlem thrift shop — a silk skirt adorned with traditional Palestinian embroidery, a pink wool sweater and an embellished blazer in perfect condition.

“Look at the level of detail on this abaya,” she said while unfurling a black dress handstitched with turquoise geometric designs, a type of garment often worn by Muslim women. “It’s so beautiful, I kind of wish I could keep it.”

Balde has long been an avid thrifter and sustainable fashion enthusiast. But even in a city with a bounty of vintage and thrift shops, she couldn’t always find pieces that fit her needs as a Muslim woman who dresses modestly — and fashionably. So when her father asked for help revamping his struggling Harlem gift shop last year, Balde knew a thrift store that celebrated modest fashion could become a much needed space.

“My dad told me that he was tired,” Balde said. “I decided that I want to help him, but I want to do it in a way that aligns with my values: Islam and sustainability.”

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Saturday, Feb. 14, 2026
A Canada Goose logo on a storefront in Ottawa on Saturday Sept. 10, 2022. THE CANADIAN PRESS/Sean Kilpatrick
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Canada Goose says diversification efforts working but Q3 profit fell from year ago

Tara Deschamps, The Canadian Press 5 minute read Preview
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Canada Goose says diversification efforts working but Q3 profit fell from year ago

Tara Deschamps, The Canadian Press 5 minute read Friday, Feb. 27, 2026

TORONTO - Canada Goose Holdings Inc. says its efforts to convince customers to turn to the company for more than a down-filled parka as winter hits are paying off — but investors may not be convinced.

While customer demand for the retailer's star product — down-filled outwear — remained strong in its most recent quarter, Canada Goose said Thursday that its non-down-filled outwear grew even faster and was accompanied by gains in lightweight and year-round apparel.

"That shift is intentional," said Carrie Baker, Canada Goose's president of brand and commercial, on a call with analysts.

"We want to be able to bring newness to the floor. We want to be able to drive repeat visitors, bring people back to see something new."

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Friday, Feb. 27, 2026
Ten-year-old Isabella Kulak is shown in this undated handout image in Kamsack, Sask., a town about 270 kilometres east of Regina. THE CANADIAN PRESS/Handout - Kulak Family (Mandatory credit)
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Ribbon Skirt Day leader reflects on changes since her cultural attire was shamed

Dayne Patterson, The Canadian Press 4 minute read Preview
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Ribbon Skirt Day leader reflects on changes since her cultural attire was shamed

Dayne Patterson, The Canadian Press 4 minute read Monday, Jan. 5, 2026

In Isabella Kulak's home is a box of about a few hundred letters, notes and hand-drawn pictures of ribbon skirts sent to her from across Canada and beyond — fan mail from those who consider her story and the origins of "Ribbon Skirt Day" as inspirational.

"I have like a whole notebook of letters, a whole stack of drawings from all these schools and it makes me feel so happy and it warms my heart," said Isabella, a shy 15-year-old, on a phone call from her home in Kamsack, Sask., located about 270 kilometres east of Regina.

"I do want to eventually write back to them, but I am really busy with school."

After all, the Anishinaabe girl is still a teenager. This past week, she had a volleyball tournament. These next few months, she will be completing Grade 10 and the next big step is on the path to medical school, she said.

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Monday, Jan. 5, 2026
Ontario Premier Doug Ford, wearing a 'Canada Is Not For Sale' hat, speaks as he arrives for a first ministers meeting in Ottawa on Wednesday, Jan. 15, 2025. THE CANADIAN PRESS/Justin Tang
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‘Canada is not for sale’ hat makers want to share domestic manufacturing tips

Craig Lord, The Canadian Press 4 minute read Preview
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‘Canada is not for sale’ hat makers want to share domestic manufacturing tips

Craig Lord, The Canadian Press 4 minute read Wednesday, Dec. 31, 2025

OTTAWA - One of the people behind the viral "Canada is not for sale" hat says he wants to help other companies get on board the made-in-Canada train.

Liam Mooney told The Canadian Press he and his fiancée and business partner Emma Cochrane felt distraught watching Ontario Premier Doug Ford tell U.S. President Donald Trump and American media in early January that — the president's musings about annexation notwithstanding — Canada would never be for sale.

A few days later the Ottawa-based pair, now married, stitched together a hat bearing the premier's message. Mooney called it a "creative rebuttal" in a form familiar to Trump.

But after a year of learning the ins and outs of domestic manufacturing — and seeing the lengths Canadian firms have to go just to get their products on local store shelves — Mooney said his goal in 2026 is to spread the "Canada is not for sale" ethos.

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Wednesday, Dec. 31, 2025
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