Gatorade, inventor of the sports drink, is getting a rebrand targeting non-athletes

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes.

PepsiCo, Gatorade’s parent company, said Thursday that the brand wants to broaden its reach to non-athletes who are looking for ways to hydrate, whether they’re on a long flight, going for a walk or nursing a hangover. New packaging highlights the specific ways Gatorade’s various drinks and powders work and the research behind them.

The change reflects U.S. consumers’ booming interest in beverages with perceived health benefits. Jack Doggett, a food and drink analyst with the consulting firm Mintel, said his research indicates 60% of consumers who buy sports drinks aren’t athletes but want the functional ingredients those drinks provide, like electrolytes for hydration and carbohydrates for energy.

“People are using these drinks more for wellness and daily maintenance,” Doggett said. “It’s easy to say that the wellness consumer is the young consumer, but older generations are also drinking these drinks for hydration.”

Why claims of sentience can’t guide black bear policy

The modern debate over sustainable-use bear hunting often hinges on a few claims including bears are sentient, therefore humans have no moral right to hunt them.

It’s a powerful emotional argument, but it collapses under scientific scrutiny and ecological reality. Sentience is real. Bears and other animals do feel.

But the leap from “animals feel” to “humans must never hunt” is not supported by biology, ethics or conservation science. If we want wildlife policy that protects species and ecosystems, we need to separate what sentience is from what animal rights activists want it to mean.

In scientific terms, sentience refers to the capacity to feel or perceive, not the ability to make moral judgments.

New discovery solves mystery of the location of Shakespeare’s London house

LONDON (AP) — Fans of William Shakespeare know that the great playwright came from Stratford-upon-Avon, the riverside English town where tourists still throng to see his childhood home.

But he made his name in London — though few traces of him remain in the British capital.

A newly discovered 17th-century map sheds new light on the Bard’s London life, pinpointing for the first time the exact location of the only home Shakespeare bought in the city, and where he may have worked on his final plays.

Shakespeare scholar Lucy Munro, who found the document, said that it supplies “extra bits of the jigsaw puzzle” of Shakespeare's life. And as with so many discoveries, it was partly due to luck.

New dance work explores life’s tensions

The pressures of modern life have a way of piling up.

Piles of work. Piles of debt. Piles of laundry. Piles of information and memes and media to parse. Piles of expectations. Piles of physical stuff added to cart during late-night shopping binges because we think it’ll make the piles of stress and worry (about the cost of groceries, about war, about aging parents) easier to manage, lighter to carry.

We become surrounded by these metaphorical and literal piles until, one day, it all becomes too much.

Accumulation, a new work choreographed by artistic director Jolene Bailie that will close Winnipeg’s Contemporary Dancers’ 2025/26 season, lives in the tension before the breaking point.

AI-rendered Val Kilmer debuts in ‘As Deep as the Grave’ trailer

LAS VEGAS (AP) — The filmmakers behind “As Deep as the Grave,” the indie film that is using an artificial intelligence-rendered version of Val Kilmer in a prominent role, debuted a first look at the recreated actor Wednesday at CinemaCon in Las Vegas.

“Don’t fear the dead and don’t fear me,” Kilmer’s character, Father Fintan, a Catholic priest and Native American spiritualist, says at the end of the trailer.

The actor died last year at 65, of pneumonia. The use of generative AI to recreate Kilmer for the historical drama based on archaeologists Ann and Earl Morris became a hot button topic when the filmmakers announced it last month. The trailer shows Kilmer’s character at various ages.

Writer-director Coerte Voorhees, along with his brother John, spoke on a panel Wednesday about the controversial decision to use technology to create a performance from a deceased actor and explained why they feel they've done it ethically by working with Kilmer's children and the actors union. Coerte Voorhees stopped short of calling it a Val Kilmer performance, however.

Jury finds that Ticketmaster and Live Nation had an anticompetitive monopoly over big concert venues

NEW YORK (AP) — A jury found Wednesday that entertainment giant Live Nation, which hosts tens of thousands of concerts a year, and its Ticketmaster subsidiary had a harmful monopoly over big venues.

The ruling, in a lawsuit brought by dozens of states, won’t immediately bring relief for concertgoers who have long complained about high ticket prices. But it could cost Live Nation hundreds of millions of dollars and perhaps force the company to sell some of its concert venues when the judge hands out penalties later.

Among other things, the jury found Ticketmaster's anticompetitive practices led to people in 22 states paying an extra $1.72 per ticket, which the judge could order the companies to pay back.

A jury in New York deliberated for four days before reaching its decision. State attorneys general who sued Live Nation said the verdict could potentially lead to lower ticket prices for music fans.

Meet neffy: Health Canada approves epinephrine nasal spray for anaphylaxis

TORONTO - Health Canada has approved the first needle-free epinephrine treatment for severe allergic reactions: a nasal spray called neffy.

ALK Canada, which purchased the rights to distribute the drug, says the two-milligram treatment could be on the market as soon as this summer.

The drug was approved for adults and pediatric patients who weigh at least 30 kilograms, which is roughly 66 pounds. A one-milligram dose has been approved in the United States for kids between 15 and 30 kilograms, but not in Canada.

As it stands, epinephrine auto-injectors — a single-use pre-filled device known by the brand name EpiPen — are the only emergency treatment option available for allergic reactions.

EPA may ease regulation of chemical plastic recycling, and environmentalists worry

The Environmental Protection Agency is reconsidering whether facilities that recycle plastic chemically should be held to the same strict air pollution standards as incinerators.

The possible change is alarming environmental advocates who say it would lead to more dangerous pollution spewing into communities, with fewer or no checks at the federal level. The plastics industry disputes that, saying it would clear up confusion while still controlling emissions.

The world is pumping millions of tons of plastic pollution into the environment every year. While dozens of countries and many environmental groups have urged caps on production, industry and several big oil-producing countries have resisted, arguing instead for improvements in reuse and recycling.

Chemical recycling uses heat or chemicals to break down plastics. The main method, a process known as pyrolysis, has long been regulated as incineration by the Clean Air Act. The EPA limits emissions from incinerators of nine air pollutants, including toxic particulates, heavy metals and dioxins.

A small but growing movement wants you to put down your phone. But first read this

NEW YORK (AP) — More than a dozen millennials gathered in a brownstone apartment in Brooklyn and placed their phones in a metal colander before two hours of reading, drawing and conversation — anything but staring at screens.

A similar scene played out a few miles away, in an early 20th-century cardboard box factory turned high-end office space. Nearly 20 people in their 30s stared at their cellphones for a few minutes. Then they set them down and looked at their bared palms for a while. Then those of their neighbors.

The exercise was meant to drive home the importance of paying attention to real life, not the gleaming little screens that have taken over our world.

A ‘revolution’ against devices

Walmart is repackaging its Great Value brand to reflect changing consumer habits

NEW YORK (AP) — Walmart is redesigning the packaging of its Great Value products to help customers instantly spot whether a bag of spicy chips is gluten-free or how much protein is packed into a serving of chicken nuggets.

Encompassing 10,000 different products, Great Value is Walmart's biggest store brand and one of the largest food and consumer packaged goods labels in the U.S. The revamp announced Wednesday comes as shoppers have increasingly treated private-label foods not as a stepdown from national brands, but more as an equivalent.

The new cartons, boxes, bags and other containers will start to appear on Walmart store shelves next month, said Scott Morris, senior vice president of Walmart’s U.S. private brands division. The overhaul does not involve any changes to the products themselves, he said.

The updates include images that are intended to make the product inside more tempting to shoppers. For example, a Great Value frozen lasagna will show a the pasta garnished with a basil leaf, served on a full plate and displayed on a red checkered tablecloth against a red background, according to Walmart executives. The current box features the lasagna against a white background.

Holocaust survivors, family members mark solemn day by remembering not to forget

Rob Berkowits carries a black and white photo in his wallet — of his father, Alex, and fellow prisoners in a Nazi Germany concentration camp — as a constant reminder the challenges in his life are small.

Province boosts CFS funding by $29M

The Manitoba government has earmarked an additional $29.2 million to bolster supports for children, youth and families in the child welfare system, but critics say it isn’t enough.

From chants on trams to a parliament rave, young Hungarians provided a soundtrack for Orbán’s defeat

BUDAPEST, Hungary (AP) — Many of the young Hungarians who came of age during Prime Minister Viktor Orbán’s 16 years in power have never known life outside his political system. Yet it was they that were at the forefront of Sunday's earthquake election that ejected him from office.

As hundreds of thousands of people took to the streets to celebrate the historic win by pro-European candidate Péter Magyar, music from some of Hungary's most popular — and most Orbán-critical — performers filled the air. Teenagers scaled Budapest’s iconic Chain Bridge and blasted revolutionary anthems by artists whose songs captured young people’s frustrations with the regime.

On the city’s trams, buses and subway cars, young people led chants and played AI-generated fan music dedicated to Magyar.

In front of Hungary's neo-Gothic parliament building, a group called “More Techno to Parliament!” celebrated Orbán's defeat with a rave.

Tesla leader believes Shanghai factory operations will play a role in robot mass production

SHANGHAI (AP) — A Tesla Inc. leader said Tuesday he believes its Shanghai factory operations will help resolve the challenges in achieving mass production of the company's humanoid robots as the U.S. electric vehicle giant pivots to robotics.

Wang Hao, Tesla's vice president, said the Shanghai facilities, like other Tesla factories, will contribute after the company enters an era of robots.

Wang, who also serves as president of Tesla China, told reporters on a government-organized tour of one of its Shanghai factories that CEO Elon Musk once noted having production at scale is a critical challenge in manufacturing humanoid robots.

Wang said he believes the Shanghai manufacturing arm “is a golden key to solving this challenge," but did not specify how the operation will support the company's robotic business.

‘Desperately missed’ victims honoured as B.C. marks 10 years of toxic drug emergency

VICTORIA -

Paula Beardy said her grandson Sheldon Beardy was a good kid.

He would have turned 28 on Monday. But his mother died last year, and after attending her memorial service in August, Sheldon also died of a drug overdose.

Paula Beardy said Sheldon used to stay with her a lot and she misses his happy smile.

Crop-enhancement firm eyes potato prosperity

Of all the research labs in all the cities in all the world, Kinneret Shefer walks into St. Boniface Hospital’s.

The researcher and entrepreneur is the co-founder of GeneNeer Ltd., an agricultural biotechnology company from Israel. Earlier this year, the company established its North American operations at the Albrechtsen Research Centre in the central Winnipeg hospital.

“We moved to Canada because our technology developed, we are moving to implementation and we have some business agreements in negotiation,” said Shefer, who holds a PhD in genetic counselling from the Hebrew University of Jerusalem.

GeneNeer launched its Canadian operations in January. The company converted laboratory facilities at the research centre and had them operating within two weeks, allowing research activities to begin almost immediately.

‘Just staggering’: city’s homelessness crisis worsening, new data reveals

Winnipeg’s homelessness crisis is accelerating, not easing, as new data released Monday shows more people are falling into homelessness than are finding a way out.

Colombia approves plan to cull roaming hippos linked to Pablo Escobar

BOGOTA, Colombia (AP) — Colombian officials on Monday authorized a plan to cull dozens of hippos roaming freely through a region in the center of the country, where they threaten villagers and displace native species years after notorious drug lord Pablo Escobar brought in the first ones.

Environment Minister Irene Vélez said previous methods to control their population have been expensive and unsuccessful, including neutering some of the animals or moving them to zoos. Vélez said up to 80 hippos would be affected by the measure. She did not say when hunting would begin.

“If we don’t do this we will not be able to control the population,” Vélez said. “We have to take this action to preserve our ecosystems.”

Colombia is the only country outside of Africa with a wild hippo population. The hippos are the descendants of four brought to the country in the 1980s by Escobar as he built a private zoo in Hacienda Nápoles, a gigantic ranch in the Magdalena River valley with a private landing strip that served as his rural abode.

NDP pushing for ban on AI surveillance pricing as Lewis makes Parliament Hill debut

OTTAWA - The NDP is expected to introduce a motion on Wednesday calling on the government to ban a practice known as surveillance pricing that New Democrats say is unfair to consumers.

The text of the motion describes the practice as companies using a customer's personal data, like search history or how long they stay on a web page, to increase prices both in store and online.

NDP Leader Avi Lewis said Monday examples of this can include a parent with a sick baby being charged a higher price for a thermometer or medicine based on internet search history.

"This means that two different people could pay two different prices for the exact same product in the same store or on the same website on the day. It's unfair, it's a ripoff, and it's downright creepy. And it's time to put a stop to it," Lewis said.