Engagement tactics and effects

Please review each article prior to use: grade-level applicability and curricular alignment might not be obvious from the headline alone.

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Influencers have more reach on 5 major platforms than news media, politicians: report

Anja Karadeglija, The Canadian Press 5 minute read Preview
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Influencers have more reach on 5 major platforms than news media, politicians: report

Anja Karadeglija, The Canadian Press 5 minute read Friday, Nov. 14, 2025

OTTAWA - More than two-thirds of younger Canadians engage with political content from influencers — and influencers have significantly more reach on five major social media platforms than news media outlets or politicians, a new study indicates.

A significant portion of the political content Canadians see on the major platforms "comes directly from influencers," says the report from the McGill University and University of Toronto-led Media Ecosystem Observatory.

The report focused on posts from individuals and institutions on X, Instagram, TikTok, YouTube and Bluesky. It did not look at or compare reach on websites, other online platforms or traditional platforms.

The researchers say they identified 1,097 influencers and collected 4.1 million of their posts from January 2024 to July 2025 on five social media platforms. Over that time period, politicians were responsible for 1.1 million posts while media outlets accounted for 2.8 million.

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Friday, Nov. 14, 2025

The TikTok app logo is shown on an iPhone on Friday, Jan. 17, 2025. (AP Photo/Ashley Landis)

The TikTok app logo is shown on an iPhone on Friday, Jan. 17, 2025. (AP Photo/Ashley Landis)
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Winnipeg students develop critical aptitude essential for navigating media landscape

Melissa Martin 14 minute read Preview
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Winnipeg students develop critical aptitude essential for navigating media landscape

Melissa Martin 14 minute read Friday, Oct. 31, 2025

One day in the fall of 2024, two of Lily Godinez Goodman’s Grade 5 students came to her with a question: Why didn’t their Earl Grey School have a newspaper, they wondered — and if they started one, would she serve as editor-in-chief?

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Friday, Oct. 31, 2025

MIKAELA MACKENZIE / FREE PRESS

Earl Grey Press reporters Sebastian (from left), Isabel, Willow and James are on the beat at their school.

MIKAELA MACKENZIE / FREE PRESS
                                Earl Grey Press reporters Sebastian (from left), Isabel, Willow and James are on the beat at their school.
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Advocacy in the age of Wi-Fi

Bella Luna Zuniga 5 minute read Thursday, Oct. 30, 2025

When the internet first arrived in the mid-1990s, it screeched. Literally.

It screamed its way into our homes through the telephone lines, a metallic cry that sounded like the future forcing its way through. We waited through the static, convinced that life was about to get easier. People said it would save us time, let us work from home and give us more hours with our families.

No one mentioned that it would also move into our bedrooms, our pockets and our dreams. No one could have imagined that it would change how we fight, how we march, how we plead for justice. That the fight for justice itself would become a digital labyrinth where truth moves slowly and attention moves fast.

Back then, when a heroine from a popular early-2000s television show was dumped with nothing but a handwritten note, it became a cultural tragedy. There was nothing noble about writing your cowardice on a Post-it. A few years later, a company fired hundreds by email and it made national news. Today, we “quietly quit” through apps without blinking, edit our grief into reels, add the music the app suggests and call it closure.

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Algorithms of hate and the digital divide

David Nutbean 5 minute read Friday, Sep. 26, 2025

If recent events are any indication, it has become clear that the current use of technology has driven a wedge between people like never before.

The polarization of ideas, perspectives, ideologies, politics, identities, cultures, and other differences that are expected and should be celebrated in diverse and dynamic societies has resulted in an undercurrent of fear of the other, fuelled by media that reinforce our own beliefs and disavow others, the consequences of which are felt by a generation who more often is fed by and fed to an algorithm.

Imagine you are watching television and have a wide selection of channels to choose from: sports, news, cooking, mystery, sci-fi, the usual variety of channels. You decide to watch the golf channel for a while because you like golf. When you are done you go to the channel guide and discover that all your channels have changed to golf channels. Weird, but I like golf.

You go to the library. It has a great selection of thousands of books from all genres. You like mystery novels and pick one off the shelf to borrow. As you look up after reading the back cover, all the books in the library have changed to mystery novels. Mysterious, indeed.

A few Transit tweaks help, but aren’t a solution

Editorial 4 minute read Preview

A few Transit tweaks help, but aren’t a solution

Editorial 4 minute read Tuesday, Sep. 16, 2025

Winnipeg Transit has made some adjustments to its overhauled route system, the first since the original summer rollout that has left many riders frustrated.

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Tuesday, Sep. 16, 2025

MIKAELA MACKENZIE / FREE PRESS

A Winnipeg Transit bus leaves the Fort Rouge garage.

MIKAELA MACKENZIE / FREE PRESS
                                A Winnipeg Transit bus leaves the Fort Rouge garage.

The American Right has its martyr — what’s next?

David McLaughlin 6 minute read Preview

The American Right has its martyr — what’s next?

David McLaughlin 6 minute read Tuesday, Sep. 16, 2025

Every revolution needs heroes and martyrs. Heroes to follow and martyrs to look up to. MAGA is no exception.

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Tuesday, Sep. 16, 2025

Jeffrey Phelps / Associated Press Files

Charlie Kirk, head of Turning Point USA, speaks during a town hall meeting on March 17 in Oconomowoc, Wis. Kirk’s shooting death last week has made him a martyr in MAGA land.

Jeffrey Phelps / Associated Press Files
                                Charlie Kirk, head of Turning Point USA, speaks during a town hall meeting on March 17 in Oconomowoc, Wis. Kirk’s shooting death last week has made him a martyr in MAGA land.
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Winnipeg Jewish Theatre’s therapy-set two-hander plays with reality

Ben Waldman 4 minute read Preview
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Winnipeg Jewish Theatre’s therapy-set two-hander plays with reality

Ben Waldman 4 minute read Monday, Sep. 15, 2025

The public and private perils of online engagement crash through the screen and into a therapist’s office in Job, a nervy drama that explores the power of posts and the ethical responsibilities inherent to our respective postings.

Written by New York’s Max Wolf Friedlich and directed by Calgary’s Jack Grinhaus, the opening production of the Winnipeg Jewish Theatre’s season heads to the races with the brandishing of a starter’s gun in the warped offices of Bay Area psychotherapist Lloyd (Dov Mickelson).

Lloyd’s description of his typical patient — young people who are “hopeless and beyond help” — isn’t exactly inspirational.

Blundstone-booted Jane (Jada Rifkin) seems to have made the cut, having been placed on paid administrative leave after a viral meltdown by her employer, an unnamed tech giant on whose campus she’s enrolled as an adjudicator.

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Monday, Sep. 15, 2025

JOHN WOODS / FREE PRESS

Jada Rifkin and Dov Mickelson perform in the Winnipeg Jewish Theatre (WJT) season opener, Job: The Play, and are photographed at a media call Tuesday, September 9, 2025. Reporter: ben

JOHN WOODS / FREE PRESS
                                Jada Rifkin and Dov Mickelson perform in the Winnipeg Jewish Theatre (WJT) season opener, Job: The Play, and are photographed at a media call Tuesday, September 9, 2025. Reporter: ben
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Blame game after acts of political violence can lead to further attacks, experts warn

Nicholas Riccardi, The Associated Press 7 minute read Preview
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Blame game after acts of political violence can lead to further attacks, experts warn

Nicholas Riccardi, The Associated Press 7 minute read Friday, Oct. 10, 2025

DENVER (AP) — From the moment conservative activist and icon Charlie Kirk was felled by an assassin’s bullet, partisans began fighting over which side was to blame. President Donald Trump became the most prominent to do so, tying the attack to “the radical left” before a suspect was even identified.

It was part of a new, grim tradition in a polarized country — trying to pin immediate responsibility for an act of public violence on one of two political sides. As the nation reels from a wave of physical attacks against both Republicans and Democrats, experts warn that the rush to blame sometimes ambiguous and irrational acts on political movements could lead to more conflict.

“What you’re seeing now is exactly how the spiral of violence occurs,” said Robert Pape, a political scientist and director of the Chicago Project on Security and Threats at the University of Chicago.

On Friday, authorities announced they had arrested 22-year-old Tyler Robinson of Washington, Utah, in the shooting. While a registered voter, he was not affiliated with any party and had not voted in the last two general elections. Even so, officials said Robinson had recently grown more political and expressed negative views about Kirk.

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Friday, Oct. 10, 2025

The casket containing the body of Charlie Kirk, the CEO and co-founder of Turning Point USA who was shot and killed on Wednesday is removed from Air Force Two at Phoenix Sky Harbor International Airport, Thursday, Sept. 11, 2025, in Phoenix. (AP Photo/Ross D. Franklin)

The casket containing the body of Charlie Kirk, the CEO and co-founder of Turning Point USA who was shot and killed on Wednesday is removed from Air Force Two at Phoenix Sky Harbor International Airport, Thursday, Sept. 11, 2025, in Phoenix. (AP Photo/Ross D. Franklin)

Stop the online world, I want to get off

Russell Wangersky 5 minute read Preview

Stop the online world, I want to get off

Russell Wangersky 5 minute read Saturday, Sep. 13, 2025

One day, I won’t need to keep up.

I look forward to that. When I won’t need to know what is happening with tariffs and governments, when I won’t have to fill my morning cup with a daily dose of man’s inhumanity to man, when I don’t have to dig through dross.

I’m just back at work after a few weeks out in a non-media world, realizing after several days I felt like I was coming up from underwater — and that, crucially, I was actually thinking about things beyond the regular churn of news. That I was having thoughts not directly connected to work purposes, that delightful meanderings of mind were still possibly in my weary head.

Thoughts about the domed shape of a sea urchin’s pale-green shell once all of its spines have fallen away; about the feel of small smooth beach rocks as you hold them in place against your index finger and rub them with you thumb. About the distance and weight of the horizon on a grey day, and the slap and lop of small waves on a beach protected by offshore rocks.

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Saturday, Sep. 13, 2025

Russell Wangersky/Free Press

Sea urchin shell on moss, Bear Cove, Conception Bay North, N.L.

Russell Wangersky/Free Press
                                Sea urchin shell on moss, Bear Cove, Conception Bay North, N.L.
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Brit BFFs on Titanic moored to each other

Reviewed by GC Cabana-Coldwell 3 minute read Preview
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Brit BFFs on Titanic moored to each other

Reviewed by GC Cabana-Coldwell 3 minute read Saturday, Sep. 13, 2025

Donna Jones Alward could be a character in one of her novels: Maritimes-born farm girl leaves home, gets an education and then an office job, finds love, marries, has babies, returns to work, starts writing in her spare time and finally — after much angst — sells her first book in 2006. Fast forward to 2025, where our Nova Scotia-based heroine, now with countless romance novels under her pen, has segued into historical fiction writing. Talk about happy endings and homecomings.

Alward has described Ship of Dreams, released in late August, as “a story about the enduring bonds of friendship when they’re tested by adversity.” Set in 1912 aboard the RMS Titanic, dubbed “the ship of dreams,” her novel focuses on Hannah and Louisa, two longtime English chums who book passage to New York aboard the luxury liner. One is married, the other a single suffragette. But both young women have big secrets and need to repair affairs of the heart and head.

Little do the two besties know that the ship’s collision with an iceberg at sea will put their beliefs on love, loss, grit and grief to the ultimate test.

Like any decent historical fiction scribe, Alward doesn’t let her famous setting overshadow her fictional characters. While Ship’s storyline plods along for the first two-thirds of the novel, the narrative picks up steam once ship meets berg. Having the first-person chapters alternate between Hannah and Lou offers insight into how the pair view their locale, their dilemmas and demons; it also fosters reader engagement.

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Saturday, Sep. 13, 2025

Ship of Dreams

Ship of Dreams