Winnipeg Free Press
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Media Kit

Meet your new marketing partners.

We are a full-service agency and we're here to create the best-in-class campaigns to achieve overall growth for your company.

Who Consumes the Winnipeg Free Press?

1.3 million users visit the Winnipeg Free Press' network of sites each month1. In Winnipeg, 400,000 adults read the Free Press in print or digital format each week2. Our web and print products are consumed more than any other newspaper in Manitoba.

1Google Analytics 2021 Q2 average; Winnipeg Free Press Network
2Vividata Spring 2021 Study; Winnipeg adults

Our Services

Read us for award-winning journalism... partner with us for cutting-edge services. Free Press Advertising - always evolving.

Print Campaigns

Marketing Strategists

Social Campaigns

Advertising on winnipegfreepress.com

Website Development

Video Campaigns

Search & Display Campaigns

In-House Design Experts

Digital Advertising Specialists

Content Creators

Print Advertising

Sponsored Content:

Promote your business by sharing your story through an editorial-style feature in the Free Press.

Commercial Printing:

Our in-house team will create and print flyers, banners, posters, booklets and more.

Flyer Distribution:

Our carriers deliver your flyer to our home delivery subscribers as well as non-subscriber households - reaching more than 230,000 homes weekly.

Front Page Notes:

Affix a removable note with your message to the front page of the newspaper.

Print & Digital Advertising Specialty Products:

Share your message in our publications. Throughout the year, established magazines, unique supplements and custom features are delivered to 230,000 homes. These publications remain available for digital/mobile views for a year.

Digital Advertising

Display Advertising:

Reach your audience on our highly-ranked winnipegfreepress.com site and direct your message to 3rd party sites using strategic retargeting.

Home Page Takeovers:

Expanded visibility of your ad campaign on the front page of winnipegfreepress.com. Blanket our home page for a day with time relevant advertising to reach hundreds of thousands of readers in a single day.

Email Blasts:

Reach up to 60,000 people who registered their email address and consented to receive email from the Winnipeg Free Press.

Social Media Marketing:

Digital social strategies to build an audience and gain loyal followers by advertising with key partners including Google, Facebook, Instagram, Twitter and YouTube.

Video Production:

Custom video productions for targeted ads on social platforms to inform, entertain and educate potential customers.

All of our agency services are done in-house, ensuring cutting-edge campaigns created locally.

Audience Engagement

Winnipeg Free Press Readership

Base: 666,000 Winnipeg Adults
Source: Vividata Spring 2021 study

Base: Adults in Canadian markets with population 500,000+; English newspaper readership
Source: Vividata Spring 2021 study

Demographic Profile

Winnipeg Free Press Readership

Source: Vividata Spring 2021 study

High Impact Print Options

2-Page & 4-Page Wraps

Be seen first! Wrap your message around the Free Press.

2-Page Wrap

Includes a front page and page 2.

4-Page Wrap

Includes a front page, an inside spread that wraps around section, and a back cover.

Sponsored Content

Your story told your way.

Supply your advertisement and editorial-style story, or partner with our creative content team to craft them for you. Either way, your message will stand out.

Sponsored content performs well in print and digital.

Amplify your message - include our social media options.


Online stories send domain authority

A link to your site tells Google to rank you higher in search results.

Enhance your content marketing strategy

Today's marketers know that content is king. An engaging article provides more opportunity to tell your whole story, and turn customers into fans.

Plus:
Broadcast your message

Enhance your sponsored content by promoting it on social media, and give users a reason to discover you.

Creative Print Executions

Share your message with a variety of unique print offerings. This is just a sampling, contact your Free Press sales representative for more options.

Front Page Notes

Stick your message on the front of the Free Press.

Flex Form Advertising

Grab readers' attention with a flex form ad that uses the page in a creative way.

Newspaper Sections

Monday

Section A
  • Top News
  • Manitoba
  • Canada News
  • World News
  • Editorials
City & Business
  • Local News
  • Monday Business
  • Commercial Real Estate
  • Business Calendar
  • Manitoba Movers
Arts & Life
  • Life/Health
  • The Scene
  • T.V. Index
  • Personals
  • Comics
  • Diversions
  • Miss Lonelyhearts
Sports
  • Sports Record
  • Local Scene
  • Family Notices
  • Classified Marketplace
  • Class. Home & Biz Dir.

Tuesday

Section A
  • Top News
  • Manitoba
  • Canada News
  • World News
  • Editorials
City & Business
  • Local News
  • Business
  • FP Markets
Arts & Life
  • Life/Health
  • The Scene
  • T.V. Index
  • Pet Page
  • Gardening
  • Comics
  • Diversions
  • Miss Lonelyhearts
Sports
  • Sports Record
  • Local Scene
  • Family Notices
  • Classified Marketplace
  • Class. Home & Biz Dir.

Wednesday

Section A
  • Top News
  • Manitoba
  • Canada News
  • World News
  • Editorials
City & Business
  • Local News
  • Business
  • FP Markets
Arts & Life
  • Life/Food
  • The Scene
  • Food
  • Comics
  • Diversions
  • Miss Lonelyhearts
Sports
  • Sports Record
  • T.V. Index
  • Local Scene
  • Family Notices
  • Classified Marketplace
  • Class. Home & Biz Dir.

Thursday

Section A
There are 2 on Thursday
  • Top News
  • Manitoba
  • Canada News
  • World News
  • Editorials
City & Business
  • Local News
  • Business
  • FP Markets
Sports
  • Sports Record
  • Local Scene
Uptown
  • Weedly Ent. Section
  • What's Up this weekend
  • Restaurant Reviews
  • Comics & Diversions
  • T.V. Index & Movie Listings
  • Miss Lonelyhearts

Friday

Section A
There are 2 on Friday
  • Top News
  • Growing
  • Manitoba
  • Older Listings
  • Editorials
  • Health
  • Community
  • World
  • Billboard
  • World News
  • Canada News
City & Business
  • Local News
  • Marketplace
  • Business
  • FP Markets
  • Family Notices
  • Classified
  • Class. Home & Biz Dir.
  • Real Estate Listings
Arts & Life
  • Movies
  • The Scene
  • T.V. Index
  • Comics
  • Diversions
  • Miss Lonelyhearts
Sports
  • Sports Record
  • Local Scene

Saturday Edition

Section A
There are 2 on Saturday
  • Top News
  • Manitoba
  • Canada News
  • Editorials
  • World News
Passages
  • A Life's Story
  • Obituaries
  • In Memoriams
City & Business
  • City News
  • Saturday Business
  • FP Markets
  • Money Matters
  • Careers
  • Marketplace & Jobs
Weekend Review
  • Books
  • Entertainment
  • T.V. Index
  • Weather Page
Sports
  • Sports Record
  • Local Scene
  • Saturday Sports Special
49.8
  • A section that features everything from food, faith and fashion, to the pulse of Winnipeg.
Saturday Life
  • Entertainment
  • Movie Reviews
  • New Music Reviews
  • Family Notices
  • Social Page
Homes
  • New Homes
  • Weekly Sold Feature
  • Real Estate Picture
  • Listings
  • HomeStyle
Destinations & Diversions
  • Travel
  • Weekend Comics
  • Puzzles

Print Ad Sizes 2021

Many other ad sizes available upon request.

High Impact Digital Advertising
on winnipegfreepress.com

Home Page Takeover

Make a strong branding statement with your ad by using the margins of the web page as well as the billboard, big box, leaderboard and tall box ad positions.

TALL BOX:

300x600

MAX FILE SIZE:

250 kb (jpg or gif)
250 kb (HTML 5)
Units available on article pages

SUPERBOARD:

970x90

MAX FILE SIZE:

150 kb (jpg or gif)
200 kb (HTML 5)
Ad units available on every page

BILLBOARD:

970x250

MAX FILE SIZE:

250 kb (jpg or gif)
250 kb (HTML 5)
Ad units available on every page

LEADERBOARD:

728x90

MAX FILE SIZE:

75 kb (jpg or gif)
150 kb (HTML 5)
Ad units available on every page

BIG BOX:

300x250

MAX FILE SIZE:

150 kb (jpg or gif)
150 kb (HTML 5)
Ad units available on every page

The Winnipeg Free Press network receives 1.3 million users a month who view 9 million pages.*

*Source: Google Analytics 2021 Q2 average

winnipegfreepress.com
Mobile Website Ad Units


MOBILE BANNER AD

Located at the top of the page

FIXED MOBILE BANNER AD

Sits above website content hugging the bottom of the screen

IN-ARTICLE MOBILE BIG BOX AD

Appears in the middle of a story

LANDING PAGE MOBILE BIG BOX AD

Appears on the website landing pages

INTERSTITIAL MOBILE AD

Appears on almost the entire mobile screen

winnipegfreepress.com
In-Stream Video Ads

Video Ad Specifications:

Two components are needed for video ads. The static background graphic (jpg or gif) and a YouTube video link. Room should be left anywhere in the ad for the video. The final ad will be compiled by the Winnipeg Free press.

Note: All videos will begin mute with volume controls. The reader has the option to click for sound.

AD SIZES AVAILABLE FOR IN-STREAM VIDEO:

Billboard and Big Box

VIDEO SPECIFICATIONS:

YouTube hosted

VIDEO LENGTH:

Recommended maximum 1 minute

RECOMMENDED MINIMUM WIDTH IN AD SPACE:

300 pixels

ASPECT RATIO:

16:9

MINIMUM WIDTH IN AD:

300 pixels

Examples of static backgrounds with room provided for video.

Share your message with a variety of unique digital offerings.
This is just a sampling; contact your Free Press sales representative for more options.

Digital Marketing Services

Social Media Marketing

Engage and grow your target audience by placing messages in their Facebook, Instagram and Twitter newsfeeds as well as display ads on their home page. Place pre-roll ads on YouTube videos watched by your target audience. Target by interests, behaviours, and demographics.

Programmatic Display Advertising

  • Reach your audience on third party websites using standard display and video ads
  • Retarget your website visitors to draw them back to your site once they have left
  • Target audience behaviours, categories, and demographics across multiple ad exchanges
  • Track conversions and extended metrics such as view-throughs

Search Engine Marketing

  • Reach customers actively searching for products or services you provide
  • Target your pay-per-click campaign on Google
  • Optimize your website to rank highly in search engine organic results
  • Receive standard ongoing optimizations and full-service campaign management

Results Tracking

  • Track results across display, search and social media campaigns using a web-based dashboard
  • Receive third party research and insights to support campaign success

Email Advertising

The Winnipeg Free Press distributes multiple newsletters focused on many different interests, each providing a great opportunity for your ad to be seen by a captive audience.

Above the Fold

A curated package of our best news and features.

  • Sent every weeknight
  • 4,900 subscribers
  • Open rate: 38%
Dan Lett | Not for Attribution

A weekly look at politics close to home and around the world.

  • Sent every Tuesday
  • 2,900 subscribers
  • Open rate: 51%
Dish

The latest on food and drink in Winnipeg and beyond from arts writers Ben Sigurdson and Eva Wasney.

  • Sent every other Friday
  • 2,500 subscribers
  • Open rate: 63%
Doug Speirs | Uplift

A weekly review of funny, uplifting news in Winnipeg and around the globe.

  • Sent every Wednesday
  • 2,700 subscribers
  • Open rate: 51%
Head Start

A quick glance at the news for the upcoming day.

  • Sent every weekday morning
  • 5,300 subscribers
  • Open rate: 40%
Jen Zoratti | Next

A weekly look towards a post-pandemic future.

  • Sent every Wednesday
  • 32,000 subscribers
  • Open rate: 54%
Mike McIntyre | On Sports

Keep up to date on sports with Mike McIntyre.

  • Sent every Thursday
  • 18,000 subscribers
  • Open rate: 37%
Passages

Kevin Rollason honours and remembers lives well-lived in Manitoba.

  • Sent every Sunday morning
  • 3,800 subscribers
  • Open rate: 51%
Playbook

Sports editor Steve Lyons provides his take on the Jets, Bombers, other sports and more.

  • Sent three times a week
  • 4,800 subscribers
  • Open rate: 43%
Puzzles and other Diversions

A daily dose of fun: crosswords, sudokus, horoscopes and Miss Lonelyhearts all in one email.

  • Sent every morning
  • 1,500 subscribers
  • Open rate: 41%
Ready, Pet, Go!

Leesa Dahl looks at everything to do with our furry, fuzzy, feathered, fishy (and more!) pet friends.

  • Sent every Monday
  • 17,600 subscribers
  • Open rate: 40%
Recommended Reads

Discover the most popular stories on our site.

  • Sent every Monday, Wednesday and Friday
  • 43,300 subscribers
  • Open rate: 37%

Available newsletters and dates sent are subject to change. Number of newsletter subscribers and open rates may fluctuate.

Niche Products

The Winnipeg Free Press distributes approximately 100 supplements each year about different industries and events.

Advertising opportunities are available within most of these scheduled supplements or you can partner with the Winnipeg Free Press to create a unique publication.


For rate and publication date information, please contact your sales representative or call (204) 697-7122.

Flyer Distribution & Commercial Print Services

Flyer Distribution Offers:

Subscriber circulation

  • Wednesday and Thursday distributed in home delivered subscription – machine inserted
  • FSA distribution and rural truck runs

Extended Market Coverage (EMC)

  • Non-subscriber distribution Wednesday and Friday
  • FSA distribution
  • Quality controlled through phone and visual audits as well as colour coded bundles

Benefits:

  • Paid circulation of the Winnipeg Free Press is invited into the home both in Winnipeg and rural areas as well as through single copy sales
  • Inserted product does not need to be bundled
  • EMC every Wednesday and Friday allows you to reach every house not covered by the Free Press
  • All flyers are pre-inserted in the Wednesday and Friday EMC jacket before it reaches the carrier – all inserts are free standing and in their original condition

Commercial Printing Services

Winnipeg Free Press and Derksen Printers provide a full range of printing capabilities - from design and prepress production to printing the completed product.

We not only offer both sheet fed and web printing services on a variety of papers including gloss coated, but can also fold, stitch, perfect bind, die cut and UV coat your product.

We have the capability for short-run quick printing, including large-format banners and posters in paper or vinyl as well as flyers and booklets.

Our complete printing services, along with our distribution capabilities, make us a one stop solution.

For more information, please contact your sales representative, or call (204) 697-7122.

Contact us today
to learn how we can grow your business

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Or, call us directly
Phone: 204-697-7122
Email: advertising@winnipegfreepress.com