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Media Kit

Audience Engagement

Winnipeg Free Press Readership

In just one week, Winnipeg Free Press print and digital products reach 60% or 400,000 Winnipeg Adults.

Base: 666,000 Winnipeg adults
Source: Vividata Spring 2021

Newspaper Readership in Canada

60% of Winnipeg adults read the Winnipeg Free Press in print or digital format every week - more than any other newspaper in a major Canadian city.

Base: Adults in Canadian markets with population 500,000+;
English newspaper readership
Source: Vividata Spring 2021

Winnipeg Free Press Demographic Profile

Automotive Products

Form more information, please contact your sales representative, or call (204) 697-7164.

Real Estate Products

For more information, please contact your sales representative, or call (204) 697-7422.

Career and Employment Products

For more information, please contact your sales representative, or call (204) 697-7171.

Flyer Distribution & Commercial Print Services

Flyer Distribution Offers:

Subscriber Circulation

  • Wednesday and Thursday distributed in home delivered subscription - machine inserted
  • FSA distribution and rural truck runs

Extended Market Coverage (EMC)

  • Non-subscriber distribution Wednesday and Friday
  • FSA distribution
  • Quality controlled through phone and visual audits as well as colour coded bundles


  • Paid circulation of the Winnipeg Free Press is invited into the home both in Winnipeg and rural areas as well as through single copy sales
  • Inserted product does not need to be bundled
  • EMC every Wednesday and Friday allows you to reach every house not covered by the Free Press
  • All flyers are pre-inserted in the Wednesday and Friday EMC jacket before it reaches the carrier - all inserts are free standing and in their original condition

Commercial Printing Services

Winnipeg Free Press and Derksen Printers provide a full range of printing capabilities - from design and prepress production to printing the completed product.

We not only offer both sheet fed and web printing services on a variety of papers including gloss coated, but can also fold, stitch, perfect bind, die cut and UV coat your product.

We have the capability for short-run quick printing, including large-format banners and posters in paper or vinyl as well as flyers and booklets.

Our complete printing services, along with our distribution capabilities, make us a one stop solution.

For more information, please contact your sales representative, or call (204) 697-7332.

Niche Products

The Winnipeg Free Press distributes approximately 100 supplements each year about different industries and events. Advertising opportunities are available within most of these scheduled supplements or you can partner with the Winnipeg Free Press to create a unique publication.

For rate and publication date information, please contact your sales representative or call (204) 697-7389.

Desktop Advertising

The Winnipeg Free Press network receives over 1.3 million users a month who view more than 9 million pages.

Source: Google Analytics - 2021 Q2 monthly average


available on every page (970 x 250)

Big Box

available on every page (300 x 250)

Tall Box

available on story pages (300 x 600)


available on every page (728 x 90)


available on story pages (160 x 600)

Super Leaderboard

available on every page. Ad can also be designed to expand on mouse-over to reveal more information by pushing site content downward. (970 x 90)

Video Pre-Roll

available on almost any Winnipeg Free Press video (480 x 360 or 480 x 270)

Home Page Takeover

Make a strong branding statement with your ad by using the margins of the web page as well as the billboard and big box ad positions.

Mobile Advertising

Banner Ad

is located at the top of the page (640 x 100, 320 x 50, 300 x 50)

Fixed Banner Ad

sits above website content hugging the bottom of the screen (640 x 100, 320 x 50, 300 x 50)

In-Article Big Box Ad

appears in the middle of a story (300 x 250)

Landing Page Big Box Ad

appears on the website landing pages (300 x 250)

Interstitial Ad

appears on almost the entire mobile screen (320 x 480)

Digital Marketing Services

Programmatic Display Advertising

  • Reach your audience on third party websites using standard display and video ads
  • Retarget your website visitors to draw them back to your site once they have left
  • Target audience behaviours categories, and demographics across multiple ad exchanges
  • Track conversions and extended metrics such as view-throughs

Search Engine Marketing

  • Reach customers acrively searching for products or services you provide
  • Target your pay-per-click campaign on Google, Yahoo and Bing
  • Optimize your website to rank highly in search engine organic results
  • Receive standard ongoing optimizations and full service campaign management

Social Media Marketing

  • Engage and grow your target audience by placing messages in their Facebook, Instagram and Twitter newsfeeds as well as display ads on their home page
  • Place pre-roll ads on YouTube videos watched by your target audience
  • Target by interests, behaviours and demographic

Results Tracking

  • Track results across display, search and social media campaigns using a web-based dashboard
  • Receive third party research and insights to support campaign success

For more information, please contact your sales representative or call (204) 697-7122.

Email Advertising


A big box ad position (300 x 250 pixels) is available on each newsletter.

Newsletters include:

  • Above the Fold - a curated digital package of news, features and analysis sent every weeknight
  • Editor's Bulletin - a snapshot of stories we are working on, sent 2-3 times a week
  • Head Start - a quick glance at the news for the upcoming day, sent every weekday morning
  • Playbook - the latest news from around the world of sports delivered every Tuesday to Saturday morning


  • The ad is merged between editorial content to provide reader engagement
  • Ad can be sent to 24,000-50,000 email addresses
  • Open rate: 27-47%
  • Maximum ad size: 600 x 320 pixels
  • Two weeks lead time is required, based on availability

Get in Touch With Us

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Or, call us directly
Phone: 204-697-7343