Bombers buy cheeky billboard in Regina

By: Paul Wiecek Posted: 11:32 AM CDT Friday, Sep. 2, 2011

Swaggerville usually saves its talking for the field, but the Winnipeg Blue Bombers players are getting some support from their front office in the form of a billboard in Regina this week.

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Swaggerville usually saves its talking for the field, but the Winnipeg Blue Bombers players are getting some support from their front office in the form of a billboard in Regina this week.

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Hey there, time traveller!
This article was published 02/09/2011 (5443 days ago), so information in it may no longer be current.

Swaggerville usually saves its talking for the field, but the Winnipeg Blue Bombers players are getting some support from their front office in the form of a billboard in Regina this week.

The electronic message, which has been flashing about once a minute this week at a busy Regina intersection — well, busy by Saskatchewan standards anyway — reads: ‘We love our Saskatchewan neighbours: They’re just a little backwards” and then shows the Bombers and Roughriders current records, which are mirror images of one another at 7-1 and 1-7 respectively.

Bombers spokesman Darren Cameron said the Bombers designed and paid for the message in response to a current billboard on Route 90 that the Riders erected which depicts a Riders fan and the address of a Riders tribute page on Facebook — therideroath.ca.