Fringe promotion gets snap happy

Posted: 4:00 AM CDT Friday, Jul. 22, 2016

Handbills? So yesterday. Posterboards? That’s old school. There’s a new fringe show promotion in town, and it starts with a selfie.

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Handbills? So yesterday. Posterboards? That’s old school. There’s a new fringe show promotion in town, and it starts with a selfie.

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Hey there, time traveller!
This article was published 22/07/2016 (3375 days ago), so information in it may no longer be current.

Handbills? So yesterday. Posterboards? That’s old school. There’s a new fringe show promotion in town, and it starts with a selfie.

In a unique marketing twist, young Ontario performer David Eliot took advantage of a new and little-known Snapchat feature: the app’s users can design custom photo filters, and pay to make them available to anyone Snapchatting within certain regions.

For Eliot, that meant sharing a logo to promote his Winnipeg Fringe Theatre Festival show, Evolution, a spin through his personal journey as a stunt performer and magician. (To show it off, he snapped a pic using the filter on a Free Press reporter’s phone.)

Evolution can be seen at Venue 8 (Rachel Browne Theatre).

— Melissa Martin