Winter incentives

Snowy backdrop and tax credits make city a gift for filmmakers

Advertisement

Advertise with us

At least producer Kevin Downes knew what he was in for when he touched down in Winnipeg in December of last year to make the comedy The Best Christmas Pageant Ever over two wintry months.

Read this article for free:


or

Already have an account? Log in here »

To continue reading, please subscribe:

Subscribe and receive a limited-edition Free Press branded hat or tote.

Digital Subscription

One year of digital access for only $205*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.

Hey there, time traveller!
This article was published 07/11/2024 (655 days ago), so information in it may no longer be current.

At least producer Kevin Downes knew what he was in for when he touched down in Winnipeg in December of last year to make the comedy The Best Christmas Pageant Ever over two wintry months.

Downes is the CEO and co-founder of Kingdom Story Company, specializing in making positive faith-based films. It was his second journey to Winnipeg following the making of Ordinary Angels, which shot here from March to May 2022. The fact-based drama starred Hilary Swank and Alan Ritchson and climaxed with a dramatic rescue operation during a blizzard.

The province famously obliged with a real-life blizzard during the movie shoot.

Downes says he deemed real winter conditions an essential part of The Best Christmas Pageant Ever, an adaptation of a 1972 bestselling book by Barbara Robinson.

ALLAN FRASER PHOTO
Pete Holmes and Judy Greer spent two months in Winnipeg filming the Best Christmas Pageant Ever.
ALLAN FRASER PHOTO

Pete Holmes and Judy Greer spent two months in Winnipeg filming the Best Christmas Pageant Ever.

In the film, loving parents Grace (Judy Greer, 13 Going on 30, Arrested Development) and Bob (standup comedian Pete Holmes) face challenges when Grace is assigned to direct the town’s annual Christmas pageant, a task that gets considerably more difficult when the wrong-side-of-the-tracks Herdman family sign on to participate.

“We were so impressed with the film crews and the locations,” says Downes during a Zoom interview from Los Angeles, alongside director Dallas Jenkins.

“Obviously there’s a great film incentive up there and that’s always helpful, but we were shooting a Christmas movie, so we had two choices: to shoot it where there’s not any snow or somewhere where it’s so snowy and cold that it just looks real. So we decided to come back.

“Initially I had to convince Dallas, but once he visited, he came around pretty quick.”

“For me as the director, of course, I appreciate tax incentives and I appreciate convenience,” Jenkins says. “But my job is to make sure that the story we’re telling looks beautiful on film and sets a great backdrop for the characters. And what I saw when I visited Winnipeg was there was a great variety of locations.

“It felt modern but also classic.”

The director says he was looking for a setting with a timeless quality that could recall any past Christmas in viewers’ lives.

“I really wanted that when you watch it, you shouldn’t be able to tell what decade you’re in,” he says.

It’s a story that recalls another classic Christmas story, the 1965 TV special A Charlie Brown Christmas, which likewise centred on the organizing of a pageant, but didn’t shy away from explicitly Christian content (see Linus’s climatic reading of the scripture).

“Any good Christmas story should at least touch on the roots of the story, the fact that this happened 2,000 years ago,” says Jenkins, acknowledging that there are lots of holiday movies that gloss over any religious affiliation.

“And I love some of those movies. I’m not against them. I just think there’s just room for a mix. Since Charlie Brown Christmas, there hasn’t been a Christmas movie like this that gives a great nod to the roots of the story in a balanced, non-intrusive, non-preachy way.”

Jenkins also stresses the inclusive power of the Christmas story.

“I think it makes sense that a movie like this would come along, especially in a divided time, and remind everybody that, around Christmastime, we can put everything aside and see past some of our differences and come together,” he says.


Comedian Pete Holmes is no stranger to caustic humour, as one can see in his Internet-famous Batman parody shorts Badman.

But those familiar with the Massachusetts-born comic’s background might know he’s a natural choice for a role in a faith-based film.

“I was on the track to be a youth pastor,” he says in an interview alongside co-star Judy Greer.

“But when I became a comedian, my mom said: ‘Close enough. You’re going to make people feel better and less alone, so (comedy) has a ministering quality.’”

Doing public speaking in preparation for ministering led Holmes, 45, into standup.

“But when I became a comedian, my mom said: ‘Close enough. You’re going to make people feel better and less alone, so (comedy) has a ministering quality.’”–Pete Holmes

“When you go to church as a kid, it’s show business,” says the Crashing star, whose memoir, Comedy Sex God, follows his journey from evangelical Christianity to a new model of faith.

“Teachers are in show business. Actors are in show business. Anytime you’re speaking to a group, that is a type of a show.”

Both L.A.-based actors had to adjust to the weather, says Greer (who has a memoir of her own, I Don’t Know What You Know Me From: Confessions of a Co-Star).

“I learned that you definitely want to have indoor parking for your car. I had a better apartment than Pete,” says the Reboot actor with a laugh.

“I had outdoor parking,” Holmes says. “My car was plugged in and it still wouldn’t start.”

The Best Christmas Pageant Ever opens in Winnipeg theatres today.

fparts@freepress.mb.ca

Randall King

Randall King
Writer

Randall King writes about film for the Winnipeg Free Press.

Our newsroom depends on a growing audience of readers to power our journalism. If you are not a paid reader, please consider becoming a subscriber.

Our newsroom depends on its audience of readers to power our journalism. Thank you for your support.

Report Error Submit a Tip

More Stories

Today’s horoscope

Georgia Nicols 4 minute read Preview

Today’s horoscope

Georgia Nicols 4 minute read 2:00 AM CDT

MOON ALERT: Caution! Avoid shopping (except food and gas) and important decisions all day. The moon is in Capricorn.

ARIES (March 21-April 19)

Please know there’s a moon alert all day. Meanwhile, you’re high-viz. People notice you more than usual. You might have important discussions with bosses, parents, VIPs or the police. If so, agree to nothing important. Don’t volunteer for anything. Stay chill.

TAURUS (April 20-May 20)

Read
2:00 AM CDT

Kinew’s message for PM: don’t back down

Niigaan Sinclair 5 minute read Preview

Kinew’s message for PM: don’t back down

Niigaan Sinclair 5 minute read Friday, Aug. 21, 2026

Let it be known that when Canada’s provinces and alcohol industries needed a defender, Canada’s first First Nations provincial premier was their greatest warrior.

This is, admittedly, a provocative opening line — referencing historical and cultural intersections and relying on a stereotype or two.

It’s impossible, however, not to see how important the nearly Canada-wide provincial-led ban on the sale of U.S. alcohol is to Manitoba Premier Wab Kinew.

It’s due to his stand on national matters like these that he’s become very popular — according to polls, the most popular premier in Canada — and has been empowered to take on the mantle of one of the captains of “Team Canada” on economic, political and domestic issues.

Read
Friday, Aug. 21, 2026

Options for selling U.S. alcohol in Canada

Charles S. Shaver 5 minute read Preview

Options for selling U.S. alcohol in Canada

Charles S. Shaver 5 minute read 2:00 AM CDT

“Don’t buy it. Let it sit on the shelves.” — Manitoba Premier Wab Kinew

U.S. President Donald Trump had threatened to impose tariffs of 50 per cent by Aug. 19 on over 500 Canadian items worth $28 billion. This would threaten 56,000 Canadian jobs and five per cent of our exports.

These tariffs were justified by Sec. 338 of the Smoot-Hawley Tariff Act of 1930. Unfortunately, Trump forgets that President Herbert Hoover signed it despite the objection of over 1,200 economists. A trade war escalated so that U.S. exports and imports both fell by two-thirds. This exacerbated the Great Depression.

A major cause for Trump’s new tariffs is supposedly the irritant that most Canadian provinces no longer sell U.S. alcohol.

Read
2:00 AM CDT

Letters, Aug 24

7 minute read 2:00 AM CDT

The forgotten specialists

The Manitoba government’s recent announcement of 4,724 net new health care workers left out a profession that is critical to the health of Manitobans — clinical psychologists.

Clinical psychologists and clinical health psychology residents play an essential role in our health-care system, working alongside our physicians and allied health colleagues to provide psychological services in both mental health and behavioural health medicine to Manitobans across their lifespan.

Clinical psychologists specialize in the assessment, treatment and diagnosis of complex mental health disorders, neurodevelopmental conditions and physical health conditions. They can be found within hospitals, outpatient clinics and primary care settings throughout the province.

‘We got attacked’: Carney says retaliatory tariffs on U.S. to take effect next month

Catherine Morrison and David Baxter, The Canadian Press 7 minute read Preview

‘We got attacked’: Carney says retaliatory tariffs on U.S. to take effect next month

Catherine Morrison and David Baxter, The Canadian Press 7 minute read Saturday, Aug. 22, 2026

OTTAWA - Prime Minister Mark Carney says retaliatory tariffs will hit the U.S. starting next month after Canada walked away from what he called a "bad deal."

The U.S. introduced new 50 per cent tariffs on billions of dollars in Canadian exports on Saturday after trade talks failed.

"We got attacked," Carney told reporters on Parliament Hill Saturday when asked about the escalating trade war.

Carney suspended talks with the United States late Friday and summoned his negotiators back to Ottawa.

Read
Saturday, Aug. 22, 2026

Executive exodus continues at Shared Health with three recent departures

Chris Kitching 5 minute read Preview

Executive exodus continues at Shared Health with three recent departures

Chris Kitching 5 minute read Updated: Yesterday at 10:15 AM CDT

Manitoba’s provincial health authority is looking for its fourth chief financial officer since 2023 and additional replacements after the recent departures of three executives.

Read
Updated: Yesterday at 10:15 AM CDT