Rogers signs three-year deal to continue on as TIFF’s top sponsor

By: Alex Nino Gheciu, The Canadian Press Posted: Last Modified:

Advertisement

Advertise with us

The Toronto International Film Festival says Rogers Communications has signed a three-year deal to return as its official “presenting partner” through 2027.

Read this article for free:


or

Already have an account? Log in here »

To continue reading, please subscribe:

Subscribe and receive a limited-edition Free Press branded hat or tote.

Digital Subscription

One year of digital access for only $205*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.

Hey there, time traveller!
This article was published 21/01/2025 (611 days ago), so information in it may no longer be current.

The Toronto International Film Festival says Rogers Communications has signed a three-year deal to return as its official “presenting partner” through 2027.

Both parties say the partnership will see the telecommunications giant sponsor the annual festival, including the People’s Choice Award, and create a new original content series with TIFF’s in-house Studio 9 production team,

Last year, Rogers signed a one-year deal to become the presenting partner for the festival after TIFF parted ways with Bell as its longtime lead sponsor at the end of 2023.

Signage is shown during the Toronto International Film Festival in Toronto on Friday, September 13, 2024. THE CANADIAN PRESS/Nathan Denette

Signage is shown during the Toronto International Film Festival in Toronto on Friday, September 13, 2024. THE CANADIAN PRESS/Nathan Denette

TIFF and Rogers haven’t confirmed whether the partnership will extend to the arts organization’s year-round activities, or naming rights for its Toronto headquarters.

Rogers says it will develop and produce a TV special on TIFF’s upcoming 50th edition, to be aired on Citytv.

TIFF will take place from Sept. 4 to 14.

The organization says it will plan programming and events celebrating its 50th anniversary throughout the year.

This report by The Canadian Press was first published Jan. 21, 2025.

Advertisement Advertise With Us

Report Error Submit a Tip

Advertisement

Learn more about Winnipeg Free Press Advertising solutions

More Stories

FREE PRESS FILES

Firefighter admits to conditional sentence breach

Dean Pritchard 4 minute read Preview

Firefighter admits to conditional sentence breach

Dean Pritchard 4 minute read 2:01 AM CDT

A Winnipeg firefighter previously jailed for criminally harassing two different women has been released from custody after admitting to breaching a conditional sentence order.

Christopher Goethals, 59, was arrested July 21 after an alert from his ankle monitor six days earlier showed he had driven within 400 metres of the workplace of a former girlfriend he had been ordered to have no contact with.

Goethals pleaded guilty Wednesday to not being in possession of a copy of his conditional sentence order, a requirement of his sentence.

Crown attorney Amanda Heslop withdrew a breach charge related to Goethals’ electronic monitoring conditions and stayed a third charge of disobeying a court order.

Read
2:01 AM CDT

Potash producer seeks to tap into Manitoba’s critical mineral drive

Abiola Odutola 3 minute read 2:00 AM CDT

BRANDON — A western Manitoba potash producer could generate as much as $450 million in annual sales if it expands operations over the next five years under an ambitious mining plan touted by the provincial government.

The Potash Agri Development Corp. of Manitoba (PADCOM) expansion plays a vital role in the province’s move to increase its critical mineral output, company president Daymon Guillas said this week.

“PADCOM, without a doubt, can double, triple, quadruple our production in the next five years.”

PADCOM, Manitoba’s first and only potash mine, located near Harrowby in the Municipality of Russell-Binscarth, produces about 250,000 tonnes annually, with its product sold in Canada and shipped through the Port of Churchill.

Alberto Pezzali / Invision Files Harriet Walter

Today’s horoscope

Georgia Nicols 4 minute read Preview

Today’s horoscope

Georgia Nicols 4 minute read 2:00 AM CDT

MOON ALERT: There are no restrictions to shopping or important decisions today. The moon is in Pisces.

ARIES (March 21-April 19)

Keep your pockets open because money might come to you. Or perhaps you’ll receive favours, tips, an advantage or a gift? This is also an affectionate influence that can promote flirtations and romance. Be patient with family.

TAURUS (April 20-May 20)

Read
2:00 AM CDT
AP Photo/Pascal Bastien European Commission President Ursula von der Leyen

Ensuring an EU deal is as sweet as it sounds

Editorial 4 minute read Preview

Ensuring an EU deal is as sweet as it sounds

Editorial 4 minute read 2:00 AM CDT

“What’s in a name?,” wrote the famous playwright, as one of his characters pondered the pitfalls of a potentially perilous entanglement.

The meaning behind Shakespeare’s Romeo-focused rumination is that the name of someone (or something) is not as important as the substance and character of the person/thing in question. And so it is with Prime Minister Mark Carney’s recent relationship-fostering foray abroad and the invitation for Canada to become the first “associate member” of the European Union.

During her Sept. 16 State of the Union speech in Strasbourg, France, EU president Ursula von der Leyen said she hopes to enhance Canada’s relationship with Europe “to the highest level possible,” and then rather unexpectedly proposed the creation of a special status for Canada within the European Union.

She cited the need to “urgently reimagine our partnerships” and “build global coalitions for our resilience and democracies” — a clear reference to the need for united action in response to U.S. President Donald Trump’s ongoing disruption of previously solid relations among traditionally like-minded western democracies.

Read
2:00 AM CDT
MIKE DEAL / FREE PRESS Finance Minister Adrien Sala says underspent budgets reflect changes in Manitoba’s legal liability and capital timelines.

Manitoba budget reveals province underspent on crucial departments related to justice, public safety

Carol Sanders 5 minute read Preview

Manitoba budget reveals province underspent on crucial departments related to justice, public safety

Carol Sanders 5 minute read Updated: Yesterday at 8:09 AM CDT

While concerns about homelessness and public safety continue to make headlines in Manitoba, the two government departments mainly responsible for addressing them came in under budget last year.

The 2025-26 public accounts, released Monday, show Housing, Addictions and Homelessness underspent its budget of $869 million by $18 million. Manitoba Justice underspent its budget of $994 million by $34 million.

The 247-page public accounts report attributes the underspending in justice mainly to “reduced impacts of contingency liabilities,” such as a court ruling or legal settlement.

The report did not explain how and why Housing, Addictions and Homelessness underspent its budget last year as the province addresses those critical issues.

Read
Updated: Yesterday at 8:09 AM CDT

Letters, Sept. 24

7 minute read 2:01 AM CDT

Poor choice

Manitoba’s move to end seasonal time changes appears to be an edict by extrapolation.

A voluntary online questionnaire produced 72,000 self‑selected responses, of which 58 per cent (41,760 people) preferred permanent daylight time. This is not a scientific poll, yet it is being used to set time policy for 1.4 million Manitobans — without legislative debate, committee review, or a vote in the Assembly.

If a one‑hour shift twice a year is considered “harmful,” then by the same logic we should question every activity involving time‑zone changes.