Status update

Social media’s self-promotional nature risks a loss of genuine storytelling — and our humanity

Advertisement

Advertise with us

A conversation is overheard between two people; one congratulates the other on their success, evident through countless posts on LinkedIn, but the other confesses the prolific aggrandizement is due to slumping success.

Read this article for free:


or

Already have an account? Log in here »

To continue reading, please subscribe:

Subscribe and receive a limited-edition Free Press branded hat or tote.

Digital Subscription

One year of digital access for only $205*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.

A conversation is overheard between two people; one congratulates the other on their success, evident through countless posts on LinkedIn, but the other confesses the prolific aggrandizement is due to slumping success.

A young man on an airplane spends three hours poring over selfies taken on a vacation, zooming in on his biceps and using AI to retouch photos before posting on Instagram.

Anonymous and cowardly trolls on Reddit attempt to end another person’s career.

CAROLINE DESILETS PHOTO
                                Kathryn Jezer-Morton

CAROLINE DESILETS PHOTO

Kathryn Jezer-Morton

All this “storytelling” was observed in one day by this reviewer.

The practice and art of storytelling is embedded into who we are as a species. Stories are our memory, our way of understanding the universe, a way to explain the unexplainable. Through poems, songs, the drum, film, photographs, dance, ancient drawings in caves, books and now social media, we are perpetually scratching on the walls in an attempt to make sense of lives and connect with others.

Life is lonely without stories.

But what happens when storytelling is eroded? What happens when the art of storytelling becomes a myriad of lies, self promotion, petty grievances and a race to claim “I am OK, and probably better than you?”

Montreal-based writer Kathyrn Jezer-Morton, in an expansion of her doctoral thesis, seeks to answer this question in her latest, The Story of Your Life: How Social Media Shapes the Way We Experience Everything. Born from her research on momfluencers (this reviewer learned a new word), the former Vermont commune member turned Concordia grad student hit the road to speak with social media users all over North America to get a sense of what compels many to spend their lives on platforms controlled by oligarchs, manipulated by algorithms and sanitized by our need to conform to something that doesn’t really exist — perfection.

Jezer-Moton, a self-admitted user of social media, takes the reader through history and the connection between neoliberalism, capitalism and our need to showcase our progress — as in things are getting better, bigger and more successful. In The Story of Your Life, she specifically highlights how, over the past two decades, social media has transformed from a platform where we simply say things about our lives to a full focus on personal branding. Social media, for Jezer-Morton, has changed how we think and speak about ourselves.

Using weddings, our vacations, our families, our homes and our bodies as examples, Jezer-Morton’s inquiry posits that we have lost the ability to create a bona fide narrative about ourselves. Rather, as she argues, our stories on social media have become “all light and no shadow.”

We are coerced into a culture based on a “celebration of compliance,” where we covet the perfect kitchen and the perfect kids all while exclaiming to the world, as the author suggests, that “We Do S–t!”

Jezer-Morton’s angst and lament is not simply about screen time, but rather that we are losing our ability to both just be — to accept that life does not have to have linear projection — and to tell legitimate stories free of “showing off, exaggeration, or even lying.” As she argues, social media has created the conditions for the loss of our humanity and our understanding of how we process it: “Creating perfect images has become not just a hobby but an entire value system,” she notes.

The Story of Your Life

The Story of Your Life

A dark foreshadowing of our demise is persistent, until Jezer-Morton returns to her roots. The commune that taught her the imperfection, failure and experiences of life is enough. In a long walk with an elder, the millennial author ponders an alternative. “What if instead of thinking of our lives as moments to be captured and contained, we thought of them as impressions and feelings to be retrieved?” she asks.

What if we stopped fabricating our lives and actually lived them?

Recently, I took in An Iliad at Shakespeare in the Ruins and then the Christopher Nolan film The Odyssey at Grant Park cinemas. Both ancient stories are not hero stories. They don’t have answers. They don’t glorify any one person or perspective. Rather, they are simply examples of the tradition of telling stories to figure stuff out, to help us connect with each other and to be in the moment. To explain things like war, greed, love, selfishness and joy — and perhaps to not be so lonely.

Social media has exasperated our loneliness, our shallowness and our acceptance of dishonesty. If we are to create healthy communities, we need to get back to telling real stories that contain both shadow and light.

We need real stories that are ambiguous and authentic — ones which help us feed our humanity, rather than suffocating it.

Matt Henderson is superintendent of the Winnipeg School Division.

Report Error Submit a Tip

More Stories

Classic Scoop founder left lucrative job to start business offering treats on-site for parties, festivals

Aaron Epp 5 minute read Preview

Classic Scoop founder left lucrative job to start business offering treats on-site for parties, festivals

Aaron Epp 5 minute read Yesterday at 2:00 AM CDT

Days off used to be infrequent for Paul Abdul-Raymond, but now every day’s a sundae.

The Winnipeg entrepreneur is the owner of the Classic Scoop, an ice cream trailer that customers can book events such as birthday parties, corporate functions and community festivals. Abdul-Raymond and his staff show up to serve classic cones with customizable toppings, ice cream sandwiches and seasonal specials.

It’s a lot of work but it’s also a lot of fun for the 39-year-old, who left a lucrative but stressful job at a health-care company to get the Classic Scoop going in spring 2025.

Customers affirmed his career pivot from the start.

Read
Yesterday at 2:00 AM CDT

Nola chef earns national award

Eva Wasney 2 minute read Preview

Nola chef earns national award

Eva Wasney 2 minute read Yesterday at 2:01 AM CDT

Celebrated Winnipeg chef Emily Butcher has another feather to add to her toque. The executive chef and owner of Nola and Bar Accanto in St. Boniface has received the Culinary Award of Excellence from Restaurants Canada, a national foodservice advocacy organization.

Read
Yesterday at 2:01 AM CDT

Trailblazing Western Scrap Metals heavy-equipment operator relishes role at massive crane’s control

David Sanderson 7 minute read Preview

Trailblazing Western Scrap Metals heavy-equipment operator relishes role at massive crane’s control

David Sanderson 7 minute read Yesterday at 10:15 AM CDT

Less than five per cent of heavy-equipment operators in the country are women but that number is trending upward, according to a study conducted by trade magazine Crane & Hoist Canada.

It was reported that in Ontario roughly eight per cent of jobs in the transport and heavy-equipment field are currently held by women. Furthermore, in 2024 almost 20 per cent of graduates at an Edmonton-based heavy-equipment operator training school were female, the article stated.

That brings us to Harmony Guspodarchuk, the first female crane operator in the 70-year history of Western Scrap Metals, a family-owned business at 18 Sutherland Ave.

Three years ago, Guspodarchuk literally stepped into the driver’s seat of a 27,500-kilogram, Liebherr C 924 Heavy Lift Litronic crane. The 29-year-old hasn’t looked back much since.

Read
Yesterday at 10:15 AM CDT

A message to Mark: Don’t. Back. Down.

Judy Waytiuk 5 minute read Preview

A message to Mark: Don’t. Back. Down.

Judy Waytiuk 5 minute read Yesterday at 2:00 AM CDT

When is a leak really a trial balloon? While Mark Carney currently enjoys huge favourability in Canada, there are nine federal byelections pending. If he stumbles on his pledge of “Elbows up’ against the U.S., votes could go against the Liberals.

Read
Yesterday at 2:00 AM CDT

WRHA directs three care homes to accommodate surge of hospital patients

Malak Abas 5 minute read Preview

WRHA directs three care homes to accommodate surge of hospital patients

Malak Abas 5 minute read Updated: Yesterday at 5:01 PM CDT

The Winnipeg Regional Health Authority has directed three long-term care centres to make space for hospital patients, citing “exceptionally high demand for care across the health-care system.”

Read
Updated: Yesterday at 5:01 PM CDT

Rise of social media reflects rise of self-promotion — to the detriment of genuine storytelling

Reviewed by Matt Henderson 5 minute read Preview

Rise of social media reflects rise of self-promotion — to the detriment of genuine storytelling

Reviewed by Matt Henderson 5 minute read 3:00 AM CDT

A conversation is overheard between two people; one congratulates the other on their success, evident through countless posts on LinkedIn, but the other confesses the prolific aggrandizement is due to slumping success.

A young man on an airplane spends three hours poring over selfies taken on a vacation, zooming in on his biceps and using AI to retouch photos before posting on Instagram.

Anonymous and cowardly trolls on Reddit attempt to end another person’s career.

All this “storytelling” was observed in one day by this reviewer.

Read
3:00 AM CDT