The art of helping new crafters

Established holiday market vendors offer a mentorship gift to rookies

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The popularity of markets and pop-up shops — especially at this time of year — has made it easier than ever to support Winnipeg crafters and artisans.

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Hey there, time traveller!
This article was published 02/11/2019 (2207 days ago), so information in it may no longer be current.

The popularity of markets and pop-up shops — especially at this time of year — has made it easier than ever to support Winnipeg crafters and artisans.

What’s harder is getting started as a new maker.

That’s why Local Investment Toward Employment (LITE) and Luckygirl Pop Up have teamed up for this year’s Buy Social Holiday Market, which kicks off the holiday craft-show season today from 10 a.m. to 3 p.m. at 181 Austin St. N., the Immaculate Conception Parish. LITE, which supports community economic development through job creation and skills building, has run the holiday market as a standalone event for the past couple years, but the foundation was interested in adding a mentorship component for North End and core-area makers.

MIKE DEAL / WINNIPEG FREE PRESS
Mairen Kop of Luckygirl Pop Up (left), Tyler Pearce from Local Investment Toward Employment and Rachael King of Luckygirl Pop Up will team up for a market today in Point Douglas that includes a mentorship component.
MIKE DEAL / WINNIPEG FREE PRESS Mairen Kop of Luckygirl Pop Up (left), Tyler Pearce from Local Investment Toward Employment and Rachael King of Luckygirl Pop Up will team up for a market today in Point Douglas that includes a mentorship component.

In a bit of kismet, Mairen Kops and Rachael King, the business partners behind the wildly successful Luckygirl Pop Up shops, were also looking to do some mentoring.

“We find that, organically, as new makers come on the scene or we sort of discover them, we sort of take on a mentorship role anyway,” Kops says. “We really try to help them and facilitate, and there’s a lot of connecting that happens between makers independently. So it just made sense to create a more formal setting where more people could access that kind of information.”

Tyler Pearce, the executive director of LITE, was thrilled about the idea.

“We know that markets have been exploding and people have found ways to make a living,” Pearce says. “But we also know that some people are just starting out across the city, and we knew that there were people who have been coming to our markets for years and had some experience. We also knew that sometimes people, especially people coming for the very first time, can be super shy. Or they might have beautiful things, but might not have thought about how to welcome customers to their table, or how to show off their stuff.”

And so, a couple of weeks ago, LITE and Luckygirl hosted a mentorship night for emerging North End makers to help dismantle some of those barriers. A panel of established makers discussed the nuts-and-bolts of how to get started and shared what they’ve learned along the way, and then smaller discussion groups broke out so new makers could have one-on-one time to get advice and guidance. About 25 to 30 makers were in the room.

“It felt like it could just keep going on and on for hours,” Kops says. “It was really well-received by the established makers and the people attending. They really loved it and it seemed like something we could for sure do more of.”

While specific tips on displaying, marketing, and branding are useful, “sometimes people just need to hear that everybody starts somewhere, and everybody needs mentorship,” Pearce says.

“We’re all creative and anyone can create or make something,” Kops says. “We want everyone to feel like they can be a part of this maker community and that gift of finding value in their own creativity and the craft they might be interested in. It might be something they do for fun as a hobby, but through these connections can turn it into a small business that may really give them a hand up they never expected, earning an income making something they love to make.”

Thirty-seven vendors will be selling their wares at Saturday’s Buy Social Holiday Market, including 10 non-profits who will sell items in support of their programs — such as YouthBuild MITT, a vocational program offered by the Manitoba Institute of Trades and Technology. Its woodworking was so popular last year YouthBuild had to create a waitlist.

RUTH BONNEVILLE / WINNIPEG FREE PRESS FILES
Elysia Shumka at the WAG Crafted art sale in 2016. The event is one of the more popular craft shows and sales held before Christmas.
RUTH BONNEVILLE / WINNIPEG FREE PRESS FILES Elysia Shumka at the WAG Crafted art sale in 2016. The event is one of the more popular craft shows and sales held before Christmas.

Cost can also be a real barrier to participating in markets, so emerging North End makers or those living on low income were offered a free table. “We want people to be able to experiment and not feel like they’ve put up a bunch of money,” Pearce says.

Admission to the market is just $5, or $2 for North End residents.

Along with LITE’s other flagship event, the annual Wild Blueberry Pancake Breakfast (which is on Nov. 29), the Buy Social Holiday Market is a way to bring people from across the city to a community often clouded by misconceptions.

“There are beautiful people here,” Pearce says. “There’s a community here. There’s a lifeblood here people don’t know… We want to give people who live here the chance to enter into this space without having to go to the south end. It’s a chance for people to come and see a part of this community they just don’t hear about.”

jen.zoratti@freepress.mb.ca

Twitter: @JenZoratti

Jen Zoratti

Jen Zoratti
Columnist

Jen Zoratti is a columnist and feature writer working in the Arts & Life department, as well as the author of the weekly newsletter NEXT. A National Newspaper Award finalist for arts and entertainment writing, Jen is a graduate of the Creative Communications program at RRC Polytech and was a music writer before joining the Free Press in 2013. Read more about Jen.

Every piece of reporting Jen produces is reviewed by an editing team before it is posted online or published in print – part of the Free Press‘s tradition, since 1872, of producing reliable independent journalism. Read more about Free Press’s history and mandate, and learn how our newsroom operates.

 

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