New chapter launched for Plume Winnipeg
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Hey there, time traveller!
This article was published 08/08/2024 (652 days ago), so information in it may no longer be current.
The company overseeing Thin Air, Winnipeg’s long-running festival of books and authors, has a new name and new look.
The organization, formerly known as the Winnipeg International Writers Festival, has become Plume Winnipeg.
The new name, which works in both English and French (“plume” is French for “pen”), comes as part of a brand refresh, and features a stylized, quill-shaped logo.
“It always struck me as just being a bit odd that we had an organization with ‘festival’ in the name, when we did more than a festival,” says Plume Winnipeg director Charlene Diehl, who joined the organization in 2003.
“And the actual festival pretty quickly became known as Thin Air, so our organization featured the word ‘festival,’ and the festival was not.”
The idea for the Plume Winnipeg moniker was spearheaded by local Indigenous-led agency Bloom + Brilliance, which is working with the organization to revamp the website, slated to come online in the coming weeks.
“We didn’t necessarily want to be strictly identified as a festival, because we’re more of a literary programming organization, and we also wanted it to be short, or shorter at least, and it would be amazing if it could function in English and French,” says Diehl of the guidelines given to Bloom + Brilliance.
The resulting rebrand should help the organization and festival develop as their own identities, Diehl says.
“I think it feels like a more effective way for us to stand by the various programming streams we offer, but also to show a little bit more coherently what our organization is, how we want to present ourselves.”
Plume Winnipeg’s website is set to launch by early September; in the meantime, it is gearing up for this year’s fest, Thin Air Festival/Livres en fête, which runs Sept. 20-Oct. 1.
The slate of featured authors and books will be rolled out on social media as well as on the festival website (thinairfestival.ca) in the coming weeks.
books@freepress.mb.ca
Ben Sigurdson
Literary editor, drinks writer
Ben Sigurdson is the Free Press‘s literary editor and drinks writer. He graduated with a master of arts degree in English from the University of Manitoba in 2005, the same year he began writing Uncorked, the weekly Free Press drinks column. He joined the Free Press full time in 2013 as a copy editor before being appointed literary editor in 2014. Read more about Ben.
In addition to providing opinions and analysis on wine and drinks, Ben oversees a team of freelance book reviewers and produces content for the arts and life section, all of which is reviewed by the Free Press’s editing team before being posted online or published in print. It’s part of the Free Press‘s tradition, since 1872, of producing reliable independent journalism. Read more about Free Press’s history and mandate, and learn how our newsroom operates.
Our newsroom depends on a growing audience of readers to power our journalism. If you are not a paid reader, please consider becoming a subscriber.
Our newsroom depends on its audience of readers to power our journalism. Thank you for your support.
Ben Sigurdson
Literary editor, drinks writer
Ben Sigurdson is the Free Press‘s literary editor and drinks writer. He graduated with a master of arts degree in English from the University of Manitoba in 2005, the same year he began writing Uncorked, the weekly Free Press drinks column. He joined the Free Press full time in 2013 as a copy editor before being appointed literary editor in 2014. Read more about Ben.
In addition to providing opinions and analysis on wine and drinks, Ben oversees a team of freelance book reviewers and produces content for the arts and life section, all of which is reviewed by the Free Press’s editing team before being posted online or published in print. It’s part of the Free Press‘s tradition, since 1872, of producing reliable independent journalism. Read more about Free Press’s history and mandate, and learn how our newsroom operates.
Our newsroom depends on a growing audience of readers to power our journalism. If you are not a paid reader, please consider becoming a subscriber.
Our newsroom depends on its audience of readers to power our journalism. Thank you for your support.
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